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customer-segmentation

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Customer segmentation analysis using unsupervised learning on German demographics data (Bertelsmann Arvato Analytics). The project applies data preprocessing, PCA for dimensionality reduction, and KMeans clustering to identify customer groups that are over-represented compared to the general population.

  • Updated Sep 15, 2025
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This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

  • Updated Jun 14, 2024
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This project analyzes e-commerce order fulfillment using Advanced SQL Techniques and Python-based visualization to uncover insights on sales trends, customer segmentation, shipping cost optimization, and payment preferences.

  • Updated Feb 15, 2025
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Leveraging the Kaggle Online Retail Dataset (2009-2011), this system optimizes decision-making with: RFM Modeling for high-value customer identification, Ensemble Learning for purchase behavior prediction, Game Theory-Based Pricing for dynamic strategy optimization.

  • Updated Jun 17, 2025
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