Google Data Analytics Capstone Case Study (SQL and Tableau)

A complete and detailed case study on Cyclistic bike sharing company using SQL for cleaning, analysis and Tableau for visualization

Combined and manipulated 12 datasets to get insights into bike rider behavior and trends.

This project analyzes Cyclistic’s trip data to identify patterns in bike usage between casual riders and annual members. The findings help optimize marketing strategies and membership conversions.

This repository contains a full data analysis project for Cyclistic, a fictional bike-share company based in Chicago. As part of the marketing analytics team, the project focuses on understanding how annual members and casual riders differ in their usage behavior.

Proyecto final del certificado profesional de Análisis de Datos de Google

My Google Data Analytics Certification Capstone Project

The Cyclistic bike case analysis is my capstone project from the Google Data Analytics Certificate. Throughout this project I perform my job as a junior data analyst for a fictional company called Cyclistic to answer questions from different stakeholders. I followed the data analysis process steps: ask, prepare, process, analyze, share and act.

This repository contains a comprehensive case study analyzing Cyclistic bike-share data, focusing on usage patterns of casual riders vs. annual members. The goal is to provide actionable insights to help convert casual riders into annual members, maximizing Cyclistic's profitability and growth.

Google Data Analytics Capstone Project

Google Data Analytics Capstone Project

Proyecto de análisis de datos que investiga patrones de uso y comportamiento de usuarios en Cyclistic, empresa de bicicletas compartidas.