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ecommerce-data

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rajab-bett-analytics / Ecommerce-RFM-analysis

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RFM-based customer segmentation analysis for an e-commerce dataset. Includes data cleaning, exploratory analysis, Recency-Frequency-Monetary scoring, segment classification, visual dashboards, and strategic business insights. Designed to identify high-value customers and guide targeted marketing actions

python exploratory-data-analysis data-visualization data-analysis matplotlib data-preprocessing predictive-analytics case-study customer-behavior business-analytics transaction-data ecommerce-data customer-segmentation marketing-analytics rfm-analysis customer-analytics retention-analysis rfm-model
  • Updated Nov 27, 2025
  • Python

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