Aplicação de técnica RFM e K-Means com linguagem R
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Mar 24, 2024 - R
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rfm
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Customer Segmentation to provide the offers based on the RFM Analysis.
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Apr 6, 2018 - R
K-means as an unsupervised machine learning technique. Customer Segmentation Case.
segmentation kmeans silhouette k-means rfm elbow-method customer-segmentation rfm-analysis gap-statistic
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Jan 6, 2020 - R
For this project, I did an analysis on the beverage market in Thailand, in the capacity of a data consultant, so as to recommend to an up-and-coming company on what insights they can derive based on the current state of the market to ensure the success of their budding business
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May 13, 2020 - R
RFM-based customer segmentation using R and Tableau. Includes data cleaning, scoring, and an interactive dashboard to uncover actionable insights.
r data-visualization business-intelligence data-analytics data-analysis tableau rfm portfolio-project customer-segmentation rfm-analysis
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Aug 6, 2025 - R
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