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rfm

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🛍️ Analyze customer shopping behavior using SQL and Power BI to uncover insights, boost loyalty, and enhance revenue through data-driven decisions.

  • Updated Dec 18, 2025
  • Jupyter Notebook

📊 Analyze customer segments using RFM modeling to boost retention and reduce churn with actionable insights and an interactive BI dashboard.

  • Updated Dec 18, 2025

In this project, I've performed customer clustering based on the exhibited behaviour over an online retail store. In this project of mine, I've touched upon the granularity of the events as per the interest or effectiveness on the buyer-behaviour.holiday or celebratory event etc.

  • Updated Dec 11, 2025
  • Jupyter Notebook

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