What's So Bad About Feeling Good?

I saw this film during my impressionable teen years. Its message has haunted me since. Suppose a virus exists that alters human brain chemistry and folks become happy? What would that do to contemporary society based on fear, insecurity and petty neuroses? What would be the response of our critical, western socio-economic institutions that were established to deal with those very fears, hang-ups and neuroses? From our consumer society to our police, mental health, religious and military institutions? How would these institutions and hierarchies react and respond to the a spontaneous outburst of mass euphoria? I have looked for this comedy for decades. Only once to my memory has it been shown on television. I have always been suspicious about that, considering it is wrapped in rather cutesy, mid-60's Paramount-picture-esque, candy-coated plot much like the Rock Hudson/Tony Randall/Doris Day comedies typical of that era. Don't get me wrong, this comedy is no "Dr. Strangelove" but unlike the Doris Day pap of the day, under all the silliness, this movie hides a seditious message. I don't know who wrote or directed it, but if you told me Norman Lear, Buck Henry, or Terry Sothern (sp?) it would not surprise me. This is the kind of message-laden stuff Lear taught us to expect in the early 70's. Only three other comedies from that era stayed with me, "The President's Analyst," "Watermelon Man," and "Cold Turkey." All hid powerful messages under their surface silliness.

This movie was very silly but fun and actually a little thought-provoking. Mary Tyler Moore and George Peppard play two hippies who live with several of their friends in a dingy New York apartment. Their only goal in life is to "tune in and drop out" of mainstream society. After a toucan carrying a "happy virus" infects them, however, they "clean up" their acts, and begin to dress and act like your typical 60's establishment types. Moore and Peppard begin to think about marriage and children. The virus spreads all over New York City and people begin to be nice to one another. This alarms the makers of such products as alcohol, tobacco and gambling since demand for these begins to plummet! I always liked the scenes where rude New Yorkers begin to treat each other with respect and kindness, and the "hippy pad" was intriguing to me as a little kid. It wasn't just the silliness of the movie, though, that I liked. It actually made me think about how just waving a wand and making everyone happy would have a lot of unintended consequences. It was an early introduction for me to the economic concept of opportunity costs.

Nice film, agree with other comments that it is just as appropriate today as in 1968 although our youth would be too mature possible for some of the humor. The bureaucracy portrayed in this movie seems quite realistic in this post 911 mentality.

The real question is why this movie has never been released. So many other pieces of trash seem to have been redone, why has this one not been released on either VHS or DVD? I can only assume that this because of some copyright or estate issue. Have George Peppard's family restricted its release? Does Universal Studio's have some issue with releasing it? Unfortunately the last time it appeared on TV was before the general availability of VCRs.

I remember this fun comedy as a kid and have been hoping and waiting for it to be released on Video & DVD...not yet. While silly on the surface, the ideas expressed were thought provoking. The crazy 60s style of the film would would lend it a current popularity promoted by films like Austin Powers.

This is a movie that should definitely be brought out on video, or played on television, or somehow brought into availability now. It is such a great commentary for our time, and probably more significant now than it was when it came out. I haven't seen it since 1968, and yet I still remember the lessons I learned from it. With all of the drugs and medications that are used to make people feel "good" and "happy", maybe we need to be reminded that if it's real, it comes from the inside. It is a silly movie, and certainly a dated one (beatniks?), but a young George Peppard is worth seeing in this one.