The Joneses

I watched this movie on the note from a friend, who kept insisting that I just had to watch it, because it was such a cool movie. So I caved in and sat down to watch the movie, without having any clue what it was all about.

Now, I must say that I think it was a bold topic to make a movie about, but it actually worked out quite well. I am not much fan of movies that are raising debate about social issues, but this movie actually turned out to be interesting and alright.

The cast in the movie was phenomenal. David Duchovny, playing Steve Jones, and Demi Moore, playing Kate Jones, were really great opposite one another, and they had really good screen chemistry. Amber Heard, playing Jenn Jones, and Ben Hollingsworth in the role of Mich Jones, also put on good performances. But I think Gary Cole, in the role of Larry Symonds, was actually one of the better guys in the movie, he played his role quite well.

The story told in "The Joneses" about our consumerist society was somewhat interesting, and it manages to keep you riveted to the chair, wanting to see what happens next in the movie. But was it really one that was necessary being told? I found the movie to be adequate entertainment, but it didn't really raise any issues about consumerism after having seen it. Maybe because I just take a movie for what it is, a movie - a means of entertainment.

I noticed the movie was labeled as a comedy, which I would disagree with. Drama, yes, but comedy, no. At least not in the sense that it will make you laughing and rolling on the floor. Sure there were moments that were funny and somewhat outrageous, but as a comedy it just didn't do the trick for me.

"The Joneses", for me, is the type of movie that you watch it once, then bag it and tag it, never to see it again. To me, the story didn't have enough value for a second viewing.

After I saw a preview at a local theater for this movie, I got interested because of David Duchovny. I really liked his acting in Californication and was interested how he would act in a standard comedy/drama film, or so it would seem from the preview I saw. Because this movie is much more then a standard comedy/drama film. It deals with much more moral questions about life. I won't give much away, because you really have to go into this film not knowing anything, as I did. The acting was just good, with only Duchovny excelling. Once you understand what's going on in the movie, the script is a bit predictable, but not so much as that it would ruin the movie for you. Also, I don't understand why this movie isn't much bigger. It's made hardly any money and no one's heard about it, yet it's a film that stands out and should get more attention.

I went into this movie because I'm a fan of Duchovny and was expecting a mediocre film, but it turned out to be so much more.

Go see this film, you won't be disappointed.

Could this really happen? Maybe not, but the consequences of today's, "The one who dies with the most toys wins!" attitude are shown to great effect in this film. Previous reviewers have said the acting wasn't up to much but I disagree and was glued to the screen all the way through. I'm amazed that The Joneses wasn't marketed more, I never saw any press about it and as a regular cinema goer definitely would have paid my eight quid. Maybe no explosions, mentions of terrorism or national security doomed it to DVD release in the UK. Not a comedy, not a thriller but something between which was sometimes dark and at others hilarious. I felt myself connecting with the main characters which, as a Brit, I don't often do in American films. Overall a good film (hence 7 out of 10) and worth ninety five minutes of your time.

The Joneses is a great mediocre movie. The idea is interesting, the cast is credible, and the film itself is totally worthwhile, but overall, it falls short in delivering what could've been a great capturing of our current culture and the way we behave as consumers.

Being in advertising, I know first hand the power of influence. Clients pay credible sources to promote a product, and product sales go up. It's a pretty simple math equation. With the advent of the Internet, bloggers, and social media, we're now seeing firsthand that consumers no longer rely on advertisements to change their behaviors, they rely on their communities. The Joneses takes this simple concept just one step further. They are a perfect family, paid to promote a lifestyle.

On paper, the Joneses are living the dream. A beautiful family with David Duchovny playing husband, Demi Moore playing wife, and two kids played by equally as attractive individuals that have everything they want and more. The twist? Everything they own, from their house to their hour de' vours, were paid for in return for a selfless promotion and subtle push of a product. With each family member responsible for a certain percentage of sales, we see dad commandeering the sale of golf clubs, brother slanging new products from Sony, sister making waves in makeup sales, and mom showcasing her newest line of shoes. It's all fake, but it works. They are living the dream, and everyone around them wants a piece of the action.

The film quickly takes a slight turn for the worse when the Joneses realize, despite all the glitz and glamor, that they really aren't so happy after all. They alienate friends, have no real family, and influence those around them to spend so much money to attain something less substantial than they already have. A few emotional scenes after another lead to the final moments of the film that prove rewarding, but at the same time, less spectacular than what was expected from such a promising premise.

All in all, the Joneses brought something new to the table, but in a way that didn't resonate too well with me or most individuals that saw it. It's a great mediocre movie, but I'm typically now in the mood to recommend mediocre regardless of how good it is. The Joneses gets two stars, I wouldn't work to hard to promote it, but in the end I'll say that it's a semi-pleasant product.

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Michael Buffa-Editor, Popcorn Jury

"The Joneses" asks, can you keep up with the Joneses (David Duchovny and Demi Moore)? And the answer is yes. The plot has enough original twists and turns to keep it interesting, but not so many that you can still notice the few levels of nuance and intelligence that they added.

A very original take on the "keeping up with the Joneses" idea - everybody wants what the Joneses have. It may sound like any other film where we watch rich people live their selfish lives, but they quickly turn that on its head. It's much more clever and interesting. The creative premise can seem a bit far-fetched but it was immediately brought back down to Earth with the realism of the characters. I was completely intrigued by these characters, and particularly impressed with the emotion that was shining from beneath Duchovny's handsome surface.

I had no idea what to expect from "The Joneses". And, well, that's exactly what I got - something that I never could have expected. And it was great. This film is original and intelligent, especially with some of their perceptions of society. It can be a bit cynical at times but that just adds some dark humour which all the best films have. I highly recommend "The Joneses", especially for people who like a little bit of thought and originality in films.