Santoro Label design

A Journey of Identity and Design

The communication goals aim to transform the family business into a competitive brand by creating a visual and verbal identity system that fully expresses the distinctive characteristics of the products and enhances the brand’s shelf presence.

In the creative process, we defined company values, key messages, and the target audience, designing a strong and recognizable brand identity that engages consumers and uniquely promotes the products.

The packaging design system utilizes bold typography and iconography that combine Italian authenticity and regional flavors, with a palette of vivid colors that emotionally resonate with the audience.

The handmade illustrations evoke the style of old recipe books, reinforcing tradition and creating a familiar atmosphere. A distinctive emblem, inspired by Sicilian majolica tiles, enhances brand recognition.

The trade catalog combines text and images in a balanced way, presenting all products and engaging distributors while adapting to various distribution channels.