nuvéa | Body Lotion

This project involves a packaging series for nuvéa, a brand focused on hydration, softness, and sensory beauty. The design seamlessly combines visual storytelling with functional elements, catering to a modern skincare audience that appreciates both aesthetics and performance. Each product is carefully crafted to provide a unique body lotion experience, with every aspect—from naming to packaging—thoughtfully designed to evoke emotion and clarity.

The outer cardboard boxes are specifically designed to hold a 150 mL Cylindrical Airless Pump (with a 30 mm neck) made from lightweight, non-glass material, perfect for daily use and safe transportation.

As nuvéa prepares to enter the European market, the brand aims to compete with premium body lotion lines by offering a distinctive blend of purposeful design, high product quality, and a cohesive, emotionally engaging identity.

Velvet Touch, Morning Dew, Deep Oasis, and Silk Bloom — were inspired by nature and daily rituals, aiming to connect emotionally with the user. Each product is linked to a sensory moment: soft warmth, fresh awakening, deep hydration, and radiant glow.

Color choices were based on emotional cues, with soft gradients that reflect each formula’s purpose: warm orange for comfort, green for freshness, blue for intense hydration, and pink-lavender for luminosity.