Dạ Hợp

Overview

Perched atop Centec Tower in the heart of Saigon,

Dạ 夜 (pronounced “yè”) and Hợp 合 (pronounced “hop”) come together as Dạ-Hợp, a seamless two-story unique F&B concept named after the poetic magnolia coco flower, which only blossoms at night.

Inspired from the flower, this experience comes alive after sunset, unfolding in two evocative chapters. Begin the evening at Dạ 夜, where dining takes on the spirit of cabaret. Here, contemporary Asian cuisine is paired with curated live performances, transforming dinner into an immersive, multi-sensory event—moody, cinematic, and full of flavor.

Then ascend to Hợp 合, the rooftop bar above, where fusion Asian cocktails and dance music form the pulse of the night. With sweeping city views and bold soundscapes, Hợp 合 offers a dynamic contrast—celebratory, electric, and ever-evolving.

Dạ-Hợp is more than a destination. It’s a journey through taste, rhythm, and mood—where dining meets performance, cocktails meet culture, and the night blooms in full.

Logo

The logo is rooted in calligraphic expression and theatrical form.At its heart lies a stylized stroke—evoking traditional brushwork—capturing the poised movement of the main performer on stage. This central motif is encircled by petal-like shapes inspired by the magnolia coco flower.

Brand Strategy Process

The brand began with a clear vision: to create a unique F&B destination centered on Asian fusion cuisine. From that starting point, we developed a strategy that fused two distinct yet connected experiences the downstairs restaurant and the rooftop bar.

Research → Naming & Concept Architecture → Brand Narrative → Visual Identity → Brand Experience Touchpoints & Spatial Direction

MN Da Hop

The custom typography for Dạ Hợp is designed with verticality in mind—echoing the venue’s elevated location on top of the city. Combining with traditional Chinese calligraphic-inspired stems and diacritical marks, the font represents a fusion touch.

Two sister display weights represent the duality of the concept:

• Dạ adopts a high-contrast serif style, reminiscent of calligraphy but stripped of terminal “legs” for a sleek, sculptural presence—evoking elegance and theatrical flair.
• Hợp features a clean sans-serif form, offering a contemporary, rhythmic tone aligned with nightlife, music culture, and broader visual adaptability.

DẠ 夜 Dinning Restaurant

“Dạ 夜” means night.

The visual identity of Dạ 夜 is intentionally minimal and poetic—crafted to be quiet, refined, and in complete harmony with the sensory experience of the space. Inspired by the aesthetics of cabaret theatre and modern Asian elegance, our design avoids loud distractions, allowing the ambiance, performances, and cuisine to take center stage.

A deep, dramatic color palette—anchored by glowing reds and soft shadows—evokes intimacy and warmth, reflecting the spirit of “dạ” (night).

Every touchpoint—from the softly lit menu displays to the restrained packaging and interior accents—feels curated and cinematic, much like a scene unfolding on stage.

Nothing shouts.
Everything flows.
It complements.
It lets the space breathe, the food speak, and the night unfold with intention.

Hợp 合 Rooftop Bar

“Hợp 合” means together.

It also phonetically echoes words like “hộp” (box) and “hop” (jump), which inspired the creation of a bold, music-powered boxed architecture atop the city skyline.

At the heart of the brand icon stands a glowing cube-shaped DJ booth, we designed for live performances and wrapped in vibrant, sound-reactive LED lights—a beacon for rhythm. Whether viewed from the dance floor or spotted from the street below or from other buildings, the DJ box at Hợp 合 becomes an unmistakable silhouette.

The graphic language is modular, kinetic, and performance-ready—built for event posters, motion design, and social media. Every element is designed to move.

To pulse.
To remix.
To hop.

A celebration of togetherness, rhythm, and elevation.