Packer’s Pine

Packer’s Pine Product Line

History of Packer’s Tar Soap

In 1869, in the quaint fishing village of Mystic, Connecticut, Daniel F. Packer, an adventurer and entrepreneur, originated and sold “Packer’s All Healing Tar Soap”.  This famous soap now called “Packer’s Pine Tar Soap”, has been marketed continuously for over 150 years.

Fun Fact: In the movie Aviator, Leonardo Dicaprio washes his hands with a Packer’s Pine soap from the early 1900s.

About the work

The client wanted to keep the original colors, at the same time they wanted to have some kind of modern/vintage look. Which can keep the feel of the original product, but at the same time have a clearer appearance on the shelves, which can express that the product contains pine tar.

Therefore, I made a fairly simple Pine cone graphic which can identify that this is a natural pine product and it became the face of their Pine Tar brand.

The labels and package I designed and redesigned: Pine Tar Bodywash, Pine Tar Shampoo, Pine Tar Soap, Pine Tar conditioner.