Adopt a Cow – Fresh Jersey Milk

Adopt a Cow · Fresh Jersey Milk

Previously, we’ve crafted several packaging designs for the “Adopt a Cow” brand. During strategic discussions with the company’s senior team, we found ourselves reflecting on a bigger question—how can a dairy brand break through in such a fiercely competitive market?

That sparked the creation of this concept product, which draws directly from the brand’s core identity. “Adopt a Cow” is built around two unique elements: its distinctive logo and the idea of “nurturing” or “raising.” In past designs, this nurturing aspect was expressed by showcasing exceptionally well-raised cows, visually embodying the idea of “well cared for.”

For this concept, we decided to reimagine that message with a touch of symbolic elegance—a golden milk bucket that acts as the milk bottle cap. It subtly communicates the notion of balanced nutrition and premium care. Paired with the “Adopt a Cow” brand logo, the result is a clean yet refined packaging design that speaks volumes with minimal elements.

The number “24” reinforces the product’s ultra-freshness—just like milk that’s been collected within the last 24 hours.

Award:
2025 Dieline Awards – Conceptual Dairy or Dairy Alternative Category