Krek Krek Ku

Lee Xue Yuan

KREK KREK KU embodies unity through diversity. Our cone packaging honors Malaysia’s kacang puteh heritage via recyclable materials and multilingual panels featuring vintage typography celebrating linguistic diversity while cricket flour bridges generations and diets. Malay name (“My Crunchy”) roots cultural identity. This fusion of tradition-to-future, local/global, and taste/sustainability fosters inclusive collaboration, uniting communities around shared values and crunch universal appeal.

 

Lee Xue Yuan

Credits:
Lecturer: Ms Low Poh Li
School:
Dasein Academy Of Art