Memas

We are launching MEMAS, a new premium chocolate brand, and we’re looking for a packaging design that reflects elegance, authenticity, and international luxury. The challenge is to create a rigid box for 24 custom-shaped chocolates, with a clean identity and a refined presentation. This project is an opportunity to design packaging that will define the visual face of MEMAS as it enters the global market.

Project Brief – MEMAS Chocolate Box Design

I am launching a new premium chocolate line under the brand MEMAS. As part of this launch, I am looking for a luxury packaging design for my chocolate boxes.

What I Need

A rigid luxury chocolate box (magnetic closure or similar), designed either as one main box or two variations (for different product lines or capacities). Capacity: 24 chocolates per box (arranged in a 6 × 4 tray). The chocolates are unique and custom-designed. I have 7 original MEMAS molds (Dome Jewel, Square Logo, Rectangle Arabesque, Heart, Pyramid, Rose, Rectangular Infinity Bar), and the tray should showcase a mixed selection of these molds.

Design Direction

Branding should be clean and elegant: only the MEMAS logo and the phrase “Pure Cacao Butter” (no other taglines). Outside: Minimalist with logo and premium finishing (embossing, foil stamping, UV gloss, etc.). Inside lid: A flavor guide with the 7 MEMAS mold illustrations and their names, arranged elegantly. Tray front edge: Gold foil stamped “Pure Cacao Butter” as a seal of authenticity.

Goal

The packaging should position MEMAS as a high-end international chocolate brand—sophisticated, luxurious, and appealing to both Middle Eastern and European markets. The design must communicate quality, refinement, and uniqueness at first glance.