Carnada Natural Wine

Carnada is a natural wine crafted for those who embrace life through the senses. Its identity embodies a punk, countercultural spirit: a statement against immediacy and the industrialization of gastronomy.

The design challenge was to translate this vision into packaging that could work as bait for the contemporary hedonist. We asked ourselves: what would serve as true bait for someone in search of pleasure and authenticity? The answer led us to explore two seemingly distant yet equally rebellious worlds: Op Art and fanzines.

From this exploration, we developed four original illustrations, each representing a different wine variant. The proposal plays with the juxtaposition of styles and with visual narrative: first, the bait, the hypnotic pull of Op Art drawing the gaze; then, upon closer inspection, the viewer realizes they’ve fallen into a visual trap, uncovering an irreverent and attitude-filled story within the illustration.

The result is a branding and packaging system that is intriguing, seductive, and rebellious, fully aligned with the philosophy behind the wine and the vibrant gastronomic community that brings it to life.

Credits

Art Direction & Graphic Design: Mariela Mezquita
Production & Print: Martina D’acosta
Photography: Ximena FT
Client: Carnada Vino