Ljóma

Ljóma is a sunscreen brand created with a mission to protect both people and the planet. The name, meaning “shine” in Icelandic, reflects the balance between enjoying the sun and caring for the environment. Unlike conventional sunscreens, Ljóma stands out by packaging its products in recycled ocean plastics, directly addressing the problem of marine waste while giving it a new purpose.

The design embraces a warm, earthy, and sun-kissed palette that evokes feelings of nature, nostalgia, and trust. Minimal typography and clean layouts ensure the brand feels timeless, while subtle vintage-inspired details add character and charm.

The result is packaging that looks equally beautiful on a bathroom shelf as it does in a beach bag—practical, sustainable, and aesthetically pleasing. Ljóma’s identity resonates with eco-conscious individuals, outdoor travelers, sports enthusiasts, beachgoers, and families.