ToothBit

Toothbit is a hypothetical toothpaste tablet brand designed to reimagine everyday oral care through a sustainable and minimal lens. The project explores how packaging can communicate freshness, hygiene, and environmental responsibility while feeling playful and contemporary.

The visual identity is type-led, with clean, bold letterforms anchoring the brand’s presence. Packaging structures were kept simple and functional, with recyclable materials and compact forms that echo the efficiency of tablets themselves. A restrained color palette paired with crisp typography emphasizes clarity and trust, while subtle graphic elements bring an approachable, modern personality to the brand.

Through this project, Toothbit positions itself not just as an eco-friendly alternative, but as a forward-thinking brand that turns a routine product into a design experience.