Mézes Berek

Project Overview:
This project was a complete rebrand for my brother’s honey business, established in 2012. The goal was to elevate the brand from a homey, traditional feel to a sophisticated, premium identity suitable for retail, online sales, and B2B collaborations, while retaining a sense of classic heritage.

Concept & Solution:
The concept behind the packaging design was to position the honey as a high-end product that stands out in a market dominated by white, yellow, and “cute bee” visuals. We aimed for a minimalist, elegant, and tactile design that communicates quality, trust, and modernity.

Design & Technique:
The new packaging features a rich matte black label, enhanced with carefully placed gold embossing to highlight the logo and key design elements. A tactile adhesive layer provides a subtle, premium touch. The traditional authenticity seal was integrated in gold emboss, reinforcing both trust and heritage. The design avoids common honey clichés, instead focusing on understated luxury and visual sophistication.

Challenges & Unique Approach:
Finding the right printer for the gold emboss on adhesive labels was a major challenge, as this technique requires precision and high-quality materials. After testing multiple suppliers, we achieved a flawless finish that elevates both the tactile and visual experience. The result is a modern yet classic design, balancing heritage and elegance.

Results:

• A premium, modernized brand identity suitable for higher price points.
• Packaging that differentiates from competitors while maintaining classic appeal.
• Ready for online, retail, and B2B distribution.
• An elevated brand perception that aligns with the business’s growth ambitions.