SHYNE

Born from the lack of diversity in products for textured hair, SHYNE was created to celebrate individuality through quality, simplicity, and purpose.

Logo

The SHYNE logo reflects the brand’s commitment to high performance, authenticity, and inclusivity. The logotype is crafted with precision and technical elegance, drawing inspiration from diamond craftsmanship, a symbol of quality, clarity, and refined beauty. Complementing it, the logomark embodies the message “we are stronger together”, visually representing the brand’s foundation in community and collective strength. Together, they express SHYNE’s purpose: confidence through simplicity and unity through design.

Packaging Architecture

The SHYNE packaging system was designed to bring clarity and cohesion across a diverse range of products while reflecting the brand’s refined, purposeful aesthetic. The structure is built around three main categories: Headwear, Styling Products, and Styling Tools, each with a distinct yet unified visual language.