Tea Is Not Tea

It’s not just tea. It’s memory, it’s body, it’s soul. For centuries, tea has been at the heart of rituals that invite silence, care, and deep connection—with oneself and with others. Today, that experience is reinterpreted in a new form of expression: perfume.

The name: “The Tea is Not Tea” – A statement that intrigues and sparks curiosity: these perfumes evoke tea, but they are not tea. They are a new way of feeling it.

The design supports this narrative with meticulous attention to detail. Each box features a leaf-shaped window—a symbol of origin and nature—that reveals the bottle inside. This organic shape is not decorative: it’s a metaphor. As if the fragrance emerged directly from the plant, as if the essence of tea had been distilled into perfume.

The color palette reinforces this idea. Kombucha is dressed in vibrant orange, like a burst of citrusy, festive energy. Chai is wrapped in a warm beige that evokes spices, home, and a slow-burning fire. Matcha shines in a pure green that conveys balance, freshness, and inner clarity.