Once hailed as India’s coolest craft beer brand, Bira 91 is now facing a sobering reality, mounting losses, unpaid dues, investor mutiny and a probable drag down to bankruptcy court. What went wrong with the company that promised to make beer fun, youthful, and proudly Indian? In this episode host Anirban Chowdhury talks to ET’s Ratna Bhushan and Manu Toms also joined by Poonam Chandel, Managing Director of NeuWorld Spirits to trace Bira’s journey from startup stardom to financial freefall. Together, they unpack founder and CEO Ankur Jain’s bold vision, the early buzz that fooled investors, and the missteps: overexpansion, regulatory blunders, and reckless spending that led to its downfall.You can follow Anirban Chowdhury on his social media: Twitter and LinkedinYou can follow Ratna Bhushan on her Linkedin, Twitter profiles and read her Newspaper Articles. You can follow Manu Toms on his Linkedin, Twitter profiles and read his Newspaper Articles. Listen to Corner Office Conversation our new show:: Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe, Corner Office Conversation with The New Leaders of Indian Pharma and much more. Check out other interesting episodes from the host like: Why Is India Still Buying Russian Oil?, How AI is Rewriting Cinema Part 2, Trump vs Harvard: India Impact, Of Dragons and Elephants: Modi–Xi in Focus and much more. Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube. See omnystudio.com/listener for privacy information.