Best Marketing Software in Africa
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Compare the Top Marketing Software in Africa as of November 2025
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What is Marketing Software in Africa?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in Africa currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
Motivosity
Motivosity
Motivosity is an employee recognition and rewards platform that helps companies build stronger culture, increase engagement, and foster connection. From peer-to-peer appreciation to manager bonuses, milestone celebrations, and lifestyle rewards, Motivosity makes it easy to show gratitude at scale. Employees can redeem rewards through Amazon, PayPal, branded swag, and more. HR teams get tools for surveys, engagement tracking, and analytics—all integrated with Slack, Teams, ADP, Workday, and most HRIS platforms. It’s simple to use, quick to implement, and drives real results: Motivosity customers see lower turnover, higher eNPS, and deeper peer connection. With customizable rewards, lifestyle spending accounts, and built-in feedback tools like MV6, Motivosity gives HR leaders a modern way to support employee well-being, boost morale, and build cultures of gratitude that actually stick. -
3
Zendesk
Zendesk
Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.Starting Price: $25/agent/month -
4
Shopify
Shopify
Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.Starting Price: $29 per month -
5
C2CRM
Clear C2
At Clear C2, we understand that different companies have different business requirements. We designed C2CRM to allow you to choose only the functions you need. Our CRM system is a cost-effective solution that will grow with your business. C2CRM consists of four modules that integrate to provide a comprehensive CRM solution: Relationship Management, Sales Automation, Marketing Automation, and Customer Service. Only buy what each user needs. The C2CRM Relationship Management module is the core of our solution. It consists of all the logic you need to manage your business relationships effectively and a mobile app to keep your sales team informed while on the road. Get a 360-degree view of your accounts, contacts, and activity with built-in dashboards, workflow automation, and reports.Starting Price: $37 per user per month -
6
OptiSigns
OptiSigns
OptiSigns is all about making it easy for you to connect with your audience. We're top-notch at what we do - providing digital signage that catches people's attention. For just $10/month per screen, use any display to capture your audiences attention! Remotely manage it all from one central portal. Indulge in features, images, videos, playlists, and schedules. Jazz it up with apps like Google Slides, Weather, Instagram, Facebook, Twitter, and more. Oh, and did we mention? We play nice with the most hardware and operating systems in the market like Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Time to unleash your business potential!Starting Price: $10.00/month -
7
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
8
Twilio Messaging
Twilio
Twilio's Messaging API is a powerful tool that enables businesses to integrate messaging capabilities into their applications seamlessly. It offers a stable RESTful API that allows developers to send and receive SMS, MMS, and WhatsApp messages globally. With Twilio's Messaging API, businesses can automate and scale their communications, ensuring messages are delivered over the preferred channels of their customers. The API supports a variety of sender types, including long codes, short codes, toll-free numbers, and alphanumeric sender IDs, providing flexibility in how messages are sent. Additionally, Twilio's Messaging Services feature allows companies to group global senders and enable intelligent sending, automating sender selection, and handling compliance regulations. The API also supports inbound webhooks, allowing businesses to handle responses programmatically and engage in two-way conversations with their customers.Starting Price: $0.0079 per message -
9
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
10
Jesta Vision Suite
Jesta I.S.
In business for more than 50 years, Jesta I.S. is a global developer and provider of enterprise software solutions for retailers, e-tailers, wholesalers, and brand manufacturers specializing in apparel, footwear and hard goods. Jesta’s retail and supply chain suites are anchored by our master data foundation, which collects, manages and organizes your business data in a central repository to instantly unify your business and kickstart its digital transformation. The Vision Suite is a leading, organically engineered, cloud-based, end-to-end solution that unifies and optimizes back/front-end and supply chain operations from trade/product/demand management to merchandising ERP, Point of Sale and Order Management /Omnichannel. It eliminates the inefficiencies of disjointed applications, and provides real-time visibility of enterprise inventory, cross-channel orders, and AI-driven CRM data. It accommodates various brands, currencies, and languages. -
11
Visual Visitor
Visual Visitor
AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.Starting Price: $299.00/month -
12
Bucketlist Rewards
Bucketlist Rewards
The Bucketlist Rewards platform is a leading employee recognition platform that makes recognition simple, engaging, and effective. As a top R&R platform, it integrates with tools your team already uses, streamlining corporate culture programs and fostering engagement. Unlike other rewards and incentives software, Bucketlist lets companies reward employees exactly the way they want, earning a 97% product satisfaction score. With thousands of options in our employee rewards platform, including employee achievement-based incentives, custom rewards, and recognition for remote teams, we boost employee motivation and retention. Why Bucketlist? - Improve employee engagement rewards and recognition - Reduce turnover and enhance culture - Streamline and automate nominations, awards, and event Whether you need an employee rewards program or an employee rewards software, Bucketlist makes recognition meaningful and measurable. -
13
Lodgify
Lodgify
Lodgify is vacation rental software for independent hosts who want simple, reliable channel management. The channel manager syncs calendars, rates and availability across Airbnb, Vrbo, Booking.com, Expedia and other OTAs to prevent double bookings and ensure real-time updates. With Lodgify’s vacation rental website builder, you can create a professional site with a direct booking engine and accept commission-free reservations. Manage guest communication in one inbox, automate messages, and keep tasks organized. Integrated payment processing makes collecting and tracking reservations easy. AI-powered tools help you write property descriptions and guest messages that improve visibility and save time. Detailed reporting and owner statements give you full financial control. Whether you host one Airbnb or several vacation homes, Lodgify is the all-in-one vacation rental management system that makes hosting less to manage, more to love.Starting Price: $16.00/month -
14
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
15
Twilio
Twilio
Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.Starting Price: $0.0085 per min -
16
Zoho Projects
Zoho
Project management, as effective as it gets. Zoho Projects is a cloud-based project management tool that helps you plan your work, track it efficiently, and collaborate with your team wherever they are. Plan your project activities, assign work, manage resources and collaborate with your team better to get things done on time. Use Gantt charts to build your project plan and track your task schedule. Zoho Projects keeps you aware of your critical tasks and their dependencies, and immediately shows any deviations between your planned and actual progress. Save time on routine tasks. Whether you have a simple process or a complex workflow, our project management software has a drag-and-drop interface that makes new automations easier to visualize and deploy. Log billable and non-billable hours with the Projects timesheet module. Record every minute of your hard work, either manually or with timers, and our built-in integration with Zoho Invoice will generate invoices.Starting Price: $4/user/month -
17
Rise Vision
Rise Vision
Since 1992, Rise Vision has been empowering organizations worldwide to communicate, teach, and collaborate better. Trusted in over 100 countries, our all-in-one platform offers easy-to-use digital signage, seamless screen sharing, powerful emergency alerts, and support for a wide range of devices. Whether you use our recommended media player and displays or bring your own hardware, Rise Vision ensures you’re up and running in minutes with 600+ professionally designed templates and world-class support. Rise Vision is the all-in-one platform for digital signage, screen sharing, and emergency alerts. Rise Vision helps you communicate, teach, collaborate, and improve safety affordably with easy cloud-based digital signage, screen sharing, and emergency alerts—all backed by world-class support and flexible hardware options.Starting Price: $11/month per display -
18
Ticketsauce
Ticketsauce
Ticketing platforms are either antiquated, expensive, lack customer support, or most are all of the above. Ticketsauce and NIGHTOUT came together because we see the whitespace that no other company is addressing; A fully integrated event ticketing and marketing powerhouse with fair and transparent pricing. As the most complete white label solution in the industry, Ticketsauce focuses on helping clients maintain and promote their brand while simplifying event management and marketing. Our world-class support team will walk you through setting up your event, marketing it, and making sure it runs smoothly from A-Z. Set up a demo so we can walk you through our one-of-a-kind platform that's here to shake up the event industry and deliver on your every need. -
19
Click2Mail
Click2Mail
Click2Mail transforms conventional mail with its online and on-demand, SaaS print-to-mail service. With Click2Mail, users have access to tools that make creating and mailing postcards, brochures, letters, and other print materials fast and easy. Using Click2Mail's free to use Mailing Online Publisher, individuals and organizations can compose, address, and send mailpieces anywhere on the planet without leaving their chair.Starting Price: $0.39 per item -
20
PromoTix
PromoTix
PromoTix is easy to use, blazingly fast, and jammed full of the features you need to sell tickets and registrations to your events. Create discount codes, add guests and guest lists, and use our mobile app to checkin attendees at the door. We've also built the event industry's best fully integrated marketing software with a network of ambassadors willing to promote your event. You'll make more and sell more, than ever before. Launch your own branded event app to iOS and Android devices without any developers. Create Ambassador programs and have them sell tickets for you by tapping into the thousands of ambassadors already on our platform. Sell more merchandise by adding it onto an order. Make Contest Registration Pages go viral with the help of your fans and social media. Integrate your email marketing platform and send targeted texts. Boost profits by adding your own ticketing fee and eliminate our per ticket fees all together (0% + $0 per ticket) on a Professional subscription plan.Starting Price: 1.75% -
21
Robin
Robin Powered
Robin’s workplace platform is built with hybrid work in mind and has specialized tools for visitor management, meeting room management and flexible desk booking. Get everything you need to help people find coworkers, conference rooms, and welcome guests to the office. Robin’s visitor management makes it easy for teams to invite and coordinate people visiting the office. Gain actionable insights around office capacity trends, team-by-team stats and meeting room usage. Need more in-depth reporting? Exports from Robin can be uploaded into PowerBI, Excel, or other tools for more granular analytics.Starting Price: Free -
22
Triple Whale
Triple Whale
Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Moby by Triple Whale is an AI-powered platform that connects your raw data to intelligent AI agents, transforming it into actionable business insights within seconds.Starting Price: $100 per month -
23
Borealis
Borealis
Our Stakeholder Engagement Software gives you the tools you need to build more effective engagement plans, improve relationships with stakeholders and align processes with industry best practices. It provides a single platform for managing all stakeholder engagement activities with additional modules to strengthen all areas of environment, social and governance. The Stakeholder Engagement module centralizes all stakeholder data and keeps it right at your fingertips to simplify day-to-day tasks. The Social Investment module makes it easier to create tangible value for both local communities and your organization. The Grievance Management module provides a structured and transparent process for handling grievances in a timely and effective manner. The Land Management module helps improve engagement outcomes and minimize risks of unnecessary work delays or stoppages by giving them the tools to centralize and map all land-based assets and create links with project stakeholders. -
24
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
25
Hostaway
Hostaway
Hostaway is the #1 rated and fastest growing all-in-one vacation rental software for property managers who want to get more bookings with less hassle. Designed to automate and optimize all aspects of your operations, Hostaway centralizes your business in one place for effortless end-to-end property management. We have plug-and-play integrations with all major travel platforms, so you can reliably sync your listings across channels like Airbnb, Vrbo, Booking.com, Google, and more. Learn why thousands of property managers trust Hostaway to take their vacation rental business to the next level. -Increase profitability and occupancy through multi-channel distribution, dynamic pricing and your own direct booking site. -Save time and do more with less using Hostaway’s intuitive automation features. -Scale your portfolio faster with Hostaway’s growth-focused marketing tools and pricing. -Experience peace of mind and elevate professionalism with notifications an templates -
26
Filecamp
Filecamp
Filecamp is a cloud-based Digital Asset Management system that allows marketing professionals to organize, share, tag, and distribute their digital assets. All from their own custom-branded, password-protected, easy-to-use, space in the cloud. Filecamp is used by over 1,600 brands from more than 60 countries around the world. Thousands of brand managers, marketers, and creatives from global organizations like The Wall Street Journal, Unilever, FSC, and Lego use Filecamp to organize company files; review, comment and approve projects in real-time; distribute brand materials, and make the right content available to others at the click of a button. Even small companies and freelancers are using Filecamp to share files and collaborate with their clients and partners.Starting Price: $29.00/month (unlimited users) -
27
incentX
incentX
incentX is the go-to sales commission software for businesses that prioritize efficiency and clarity. It's designed to make complex tasks feel simple. Everyone works in harmony by aligning your sales team's targets with company goals. Forget manual calculations; incentX handles them in moments. With smooth integrations like SAP and Oracle NetSuite, your data flow remains uninterrupted. Our analytics don't just provide numbers; they offer actionable insights that inform your strategies. Streamlined operations mean fewer mistakes and a unified approach across all departments. And when it comes to customer interactions, incentX ensures they're meaningful, fostering stronger relationships. Choose incentX and experience a smarter way to manage incentives.Starting Price: $65 per user per month -
28
CallTrackingMetrics
CallTrackingMetrics
CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.Starting Price: $79 per month -
29
TelemetryTV
TelemetryTV
TelemetryTV is a powerful digital signage platform built for the modern organization who needs to engage audiences, generate awareness, and give their teams and communities a voice. TelemetryTV allows users to broadcast dynamic content easily by streaming video, images, social feeds, turnkey and custom apps, and data-driven dashboards to all of your displays wherever they are. TelemetryTV powers marketing and internal communications at Starbucks, Amazon, Stanford University, and more. The backbone of our success stems from being agile, open to communication, and collaborative. We believe in constant learning, challenging the status quo, and listening to our customers. We’re moving towards a world where, eventually, our walls will talk. This begs the question, what do you want them to say?Starting Price: $8 per device /month -
30
Veloxy
Veloxy
VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.Starting Price: $49 user/month
