Beats Electronics

Lost in the barrage of iPhone 17 news last week was a new lineup of cases from Apple’s Beats subsidiary. This marks the second year in a row that Beats has made cases for Apple’s flagship smartphones.

I was a big fan of the Beats cases for iPhone 16, but this year the Beats Kickstand Case stands apart for me …

Today, Apple announced the launch date for the Ruby Red Special-Edition JENNIE Beats Solo 4, which features a pair of attachable red bows and more custom-made features for fans of the K-pop superstar. Here are the details.

Apple is working on a new flavor of its popular Powerbeats earbuds, dubbed the Powerbeats Fit. Apple teased the new earbuds in a video on YouTube today, referring to them as “fit for every move.”

Apple says the Powerbeats Fit are “coming fall 2025.”

Disclaimer: Beats Pill speakers should not be consumed. Don’t tell that to this creature, though. Remember the Beats Pill Dude? He’s returning, at least in spirit, as a limited edition drop in select markets, starting with England next week.

Beats is rolling out a fresh limited-edition version of its recently relaunched Beats Pill Bluetooth speaker, teaming up with Bulgarian-born fashion designer Kiko Kostadinov.

Apple’s Beats brand brought the iconic Beats Pill back from the dead last summer. Now, the company is refreshing the lineup with two new colors for Beats Pill shoppers: Navy Blue and Blush Pink.

Another interesting tidbit from today’s announcement from Beats is that the new Beats Pill is its best-selling speaker. The company says that Beats sold more Beats Pill (2024) units in the first nine months since launch compared to all past Beats Pill launches.

As rumored, Apple’s Beats brand is making a foray into another new product category: USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an assortment of lengths and colors.” Pricing starts at $18.99 for a single cable, and they’re available to order today.

Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple Music, and the Beats 1 radio station on Apple Music was subsequently rebranded.

Obviously, Apple has continued to release new Beats headphones over the years. More recently, though, Apple has begun to do something very fascinating. It’s now positioning Beats as an accessory brand.

Apple’s Beats brand has unveiled another limited-edition version of its Solo 4 headphones. This time around, Beats is teaming up with New York designer Sandy Liang for a “playful, nostalgic aesthetic alongside Beats’ top quality look and sound.”

When Powerbeats Pro were first released in 2019, we described them as “the ultimate sport earphones.” They set a new standard for workout-focused headphones with a truly wireless design, an ultra-secure ear-hook fit, and impressive durability.

Now, Beats has officially unveiled Powerbeats Pro 2 — and they’re better in every way. Plus, they have a first-of-its-kind fitness feature: built-in heart rate monitoring.

I’ve been using Powerbeats Pro 2 for the past two weeks, and here’s everything you need to know.

Beats hasn’t even announced Powerbeats Pro 2, let alone releasing the second-gen wireless earphones. That hasn’t stopped what appears to be the Powerbeats Pro 2 from becoming the unofficial headphones of the new TGL golf league. Several golfers have been spotted sporting a single Powerbeats Pro 2 earbud in recent days.

If you’re still finalizing your holiday shopping, it’s hard to beat some of the current deals on Beats products. From the all-new Beats Pill to the incredibly cost-effective Beats Solo Buds, the Beats product lineup is stronger than ever this year.

I’ve reviewed all the new Beats products released in the past few years, and here are my favorites. Plus, they are still available for delivery in time for Christmas.

Beats surprised us all in September when the Apple-owned audio company launched its first line of iPhone cases. It turns out Beats has even more to offer for the iPhone 16 line with a second design launching this week.

Apple debuted a long-anticipated new version of the Beats Pill over the summer, and today the company has launched its first firmware update for the new speaker.

Apple on Tuesday quietly released a firmware update for the Beats Solo Buds, the entry-level earbuds that were introduced earlier this year under the Beats brand. Read on as we detail more about the update and how to install it on the earbuds.

Black Friday 2024 is here, and it’s a great time to buy new gadgets like headphones, which are indispensable for many people. And if you’re considering buying new headphones or earbuds this Black Friday, there are two great options with special discounts: AirPods Pro 2 and Beats Studio Pro.

Our friends over at 9to5Toys have all the latest details on the best Black Friday deals.

Apple has just discontinued its Powerbeats Pro wireless headphones. They are no longer available from the Apple Store and have been removed altogether from Beats’ own website. But it’s not all bad news: a major refresh is still coming soon.

The iconic Beats Pill made its triumphant return in June with a slew of modern and long-awaited upgrades. Now, Beats is back with two new Beats Pill variants – designed in collaboration with Kim Kardashian.