Business Goal Quotes

“Sampling is directly dependent on your goal. If your goal is to increase your product quality, then you want to research those customers who have been using your products for quite some time. If you want to improve your first impression as a brand, then you can focus on those customers who are new to your brand.”
― Pooja Agnihotri, Market Research Like a Pro

“Try not to have a very small sample size. Because if your sample size is very small, you will end up excluding a lot of people from your studies who should form a part of it.”
― Pooja Agnihotri, Market Research Like a Pro

“The sample size is also going to depend on how well you can divide your target market into various groups. Make sure you take everything into consideration while forming your groups.”
― Pooja Agnihotri, Market Research Like a Pro

“The more segmentation you do, the more groups will be formed and your sample size will increase in response to that.”
― Pooja Agnihotri, Market Research Like a Pro

“Systematic sampling is like random sampling, except the members are not chosen totally randomly. You can choose members at regular intervals here.”
― Pooja Agnihotri, Market Research Like a Pro

“Before you start your research, you need to know where to look for that data.”
― Pooja Agnihotri, Market Research Like a Pro

“Internal sources of information are those sources that you can find within your own organization.”
― Pooja Agnihotri, Market Research Like a Pro

“Sometimes, when we need detailed information to solve a business problem, we need to gather data from external sources.”
― Pooja Agnihotri, Market Research Like a Pro

“Whenever we collect data from the original source ourselves, the data gained in the process is known as the primary data.”
― Pooja Agnihotri, Market Research Like a Pro

“Census surveys are used by the government to collect information about the residents of a country”
― Pooja Agnihotri, Market Research Like a Pro

“When you want to study a larger group of people, surveys become a good option.”
― Pooja Agnihotri, Market Research Like a Pro

“In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience.”
― Pooja Agnihotri, Market Research Like a Pro

“A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.”
― Pooja Agnihotri, Market Research Like a Pro

“Focus groups for business projects are kind of the same. In this, you are going to collect data from a group of your customers or potential customers rather than your friends.”
― Pooja Agnihotri, Market Research Like a Pro

“Government organizations are also regularly sharing a lot of data, which can be used for market research.”
― Pooja Agnihotri, Market Research Like a Pro

“Business magazines and newspapers are very frequently publishing data that can prove very useful for market research. You can access the physical or the online versions of these reports.”
― Pooja Agnihotri, Market Research Like a Pro

“Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.”
― Pooja Agnihotri, Market Research Like a Pro

“Once you have analyzed data, you have to mine that data to find insights from it. At this point, you can involve your marketing or product team to work with the data analysis team.”
― Pooja Agnihotri, Market Research Like a Pro

“Your market research project is of no use if you are not going to use the results of it in your decision-making process.”
― Pooja Agnihotri, Market Research Like a Pro

“The best way to improve your decision-making and decrease your business risk is to use data to guide your decisions.”
― Pooja Agnihotri, Market Research Like a Pro

“The truth is that every business answer that you’re looking for is out there—covered and surrounded by many layers of unnecessary data.”
― Pooja Agnihotri, Market Research Like a Pro

“As much as you might love running your business, you must have an end-goal in the plan. At the very least, an exit strategy keeps you from turning your business into a glorified job – working from home, but with longer hours.”
― Kevin J. Donaldson

“It's not about adopting technology for the sake of adopting it. Technology is only one of the stepping stones to achieve the desired outcomes by businesses and revamp traditional organisations to compete in the digital age. Technological innovation is only a supporting element to realising value and goals.”
― Csaba Gabor