Introducing G2.ai, the future of software buying.Try now

Best Lead Scoring Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence
Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)
Show More
Show Less

Featured Lead Scoring Software At A Glance

Saleswings
Sponsored
Saleswings
Leader:
Salesforce Sales Cloud
Salesforce Sales Cloud
Highest Performer:
Vanillasoft
Vanillasoft
Easiest to Use:
Salesforce Sales Cloud
Salesforce Sales Cloud
Top Trending:
Actively AI
Actively AI
Show LessShow More
Highest Performer:
Vanillasoft
Vanillasoft
Easiest to Use:
Salesforce Sales Cloud
Salesforce Sales Cloud
Top Trending:
Actively AI
Actively AI

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

  • Segment
  • Rating
  • Language
  • Pricing
  • Features
No filters applied
  • Segment
  • Rating
  • Language
  • Pricing
  • Features
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
100 Listings in Lead Scoring Available
  • Sort By:
    G2 Score
Salesforce Sales Cloud
(24,754)4.4 out of 5
Optimized for quick response
1st Easiest To Use in Lead Scoring software
View top Consulting Services for Salesforce Sales Cloud
Save to My Lists
DealsSpecial offer!
25% Off: Starting at $18.75/user/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Sales Cloud is a customer relationship management platform that offers seamless integration with other Salesforce clouds, allowing for easy synchronization of contacts and leads, and the creation of outbound campaigns.
    • Users like the platform's flexibility, allowing for customization to fit individual needs, its ability to consolidate all customer data into one place, and its integration capabilities with other tools and platforms.
    • Reviewers mentioned a steep learning curve when first setting up Salesforce Sales Cloud, the interface not being very intuitive for new users, and the system becoming cluttered and slow with too many fields, reports, or integrations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Sales Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,633
    Features
    2,403
    Lead Management
    1,533
    Customizability
    1,321
    Customization
    1,288
    Cons
    Learning Curve
    1,304
    Limitations
    932
    Missing Features
    865
    Expensive
    838
    Limited Features
    825
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Sales Cloud features and usability ratings that predict user satisfaction
    8.6
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.3
    8.9
    Lead Opportunity
    Average: 8.8
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    585,348 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84,574 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Sales Cloud is a customer relationship management platform that offers seamless integration with other Salesforce clouds, allowing for easy synchronization of contacts and leads, and the creation of outbound campaigns.
  • Users like the platform's flexibility, allowing for customization to fit individual needs, its ability to consolidate all customer data into one place, and its integration capabilities with other tools and platforms.
  • Reviewers mentioned a steep learning curve when first setting up Salesforce Sales Cloud, the interface not being very intuitive for new users, and the system becoming cluttered and slow with too many fields, reports, or integrations.
Salesforce Sales Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,633
Features
2,403
Lead Management
1,533
Customizability
1,321
Customization
1,288
Cons
Learning Curve
1,304
Limitations
932
Missing Features
865
Expensive
838
Limited Features
825
View All Pros and Cons
Salesforce Sales Cloud features and usability ratings that predict user satisfaction
8.6
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.3
8.9
Lead Opportunity
Average: 8.8
8.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
585,348 Twitter followers
LinkedIn® Page
www.linkedin.com
84,574 employees on LinkedIn®
Apollo.io
(9,214)4.7 out of 5
Optimized for quick response
2nd Easiest To Use in Lead Scoring software
View top Consulting Services for Apollo.io
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a platform that provides access to a large amount of verified contact data, precise search filters, and enrichment features for targeted and effective email campaigns.
    • Users frequently mention the platform's ease of use, seamless integration with email workflows, and the ability to run campaigns directly without needing multiple tools.
    • Reviewers experienced a steep learning curve due to the number of features, occasional issues with outdated email addresses, and a rapid increase in pricing as usage scales.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Apollo.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,847
    Lead Generation
    1,489
    Helpful
    1,487
    Features
    1,459
    Time-saving
    1,174
    Cons
    Missing Features
    638
    Inaccurate Data
    490
    Learning Curve
    473
    Data Inaccuracy
    432
    Limited Features
    431
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    8.8
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.3
    9.0
    Lead Opportunity
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a platform that provides access to a large amount of verified contact data, precise search filters, and enrichment features for targeted and effective email campaigns.
  • Users frequently mention the platform's ease of use, seamless integration with email workflows, and the ability to run campaigns directly without needing multiple tools.
  • Reviewers experienced a steep learning curve due to the number of features, occasional issues with outdated email addresses, and a rapid increase in pricing as usage scales.
Apollo.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,847
Lead Generation
1,489
Helpful
1,487
Features
1,459
Time-saving
1,174
Cons
Missing Features
638
Inaccurate Data
490
Learning Curve
473
Data Inaccuracy
432
Limited Features
431
View All Pros and Cons
Apollo.io features and usability ratings that predict user satisfaction
8.8
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.3
9.0
Lead Opportunity
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®

G2 Deals

Buying software just got smarter. And cheaper.

This is how G2 Deals can help you:

  • Easily shop for curated – and trusted – software
  • Own your own software buying journey
  • Discover exclusive deals on software
See Exclusive Offers
ZoomInfo Operations
(342)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Data Accuracy
    34
    Lead Generation
    23
    Accurate Data
    21
    Contact Information
    21
    Cons
    Inaccuracy Issues
    18
    Inaccurate Data
    16
    Expensive
    12
    Learning Curve
    12
    Outdated Information
    12
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.3
    8.7
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,625 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,333 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Data Accuracy
34
Lead Generation
23
Accurate Data
21
Contact Information
21
Cons
Inaccuracy Issues
18
Inaccurate Data
16
Expensive
12
Learning Curve
12
Outdated Information
12
View All Pros and Cons
ZoomInfo Operations features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.3
8.7
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,625 Twitter followers
LinkedIn® Page
www.linkedin.com
4,333 employees on LinkedIn®
ActiveCampaign
(14,450)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Lead Scoring software
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing the

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,781
    Automation
    1,647
    Automations
    1,305
    Automation Features
    1,175
    Features
    1,170
    Cons
    Learning Curve
    818
    Missing Features
    724
    Expensive
    653
    Limited Features
    551
    Not Intuitive
    475
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.0
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.3
    8.1
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,266 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    860 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing the

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,781
Automation
1,647
Automations
1,305
Automation Features
1,175
Features
1,170
Cons
Learning Curve
818
Missing Features
724
Expensive
653
Limited Features
551
Not Intuitive
475
View All Pros and Cons
ActiveCampaign features and usability ratings that predict user satisfaction
8.0
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.3
8.1
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,266 Twitter followers
LinkedIn® Page
www.linkedin.com
860 employees on LinkedIn®
ZoomInfo Marketing
(162)4.4 out of 5
7th Easiest To Use in Lead Scoring software
View top Consulting Services for ZoomInfo Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 41% Mid-Market
    • 36% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
    • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
    • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Lead Generation
    25
    Features
    24
    Ease of Use
    22
    Data Quality
    21
    Intent Data
    21
    Cons
    Expensive
    19
    Cost
    14
    Learning Curve
    9
    Complexity
    8
    Data Inaccuracy
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.9
    Analysis
    Average: 8.4
    8.8
    Conversion Viability
    Average: 8.3
    8.9
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,625 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,333 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 41% Mid-Market
  • 36% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
  • Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
  • Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
ZoomInfo Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Lead Generation
25
Features
24
Ease of Use
22
Data Quality
21
Intent Data
21
Cons
Expensive
19
Cost
14
Learning Curve
9
Complexity
8
Data Inaccuracy
8
View All Pros and Cons
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.9
Analysis
Average: 8.4
8.8
Conversion Viability
Average: 8.3
8.9
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,625 Twitter followers
LinkedIn® Page
www.linkedin.com
4,333 employees on LinkedIn®
6sense Sales Intelligence
(786)4.0 out of 5
Optimized for quick response
11th Easiest To Use in Lead Scoring software
View top Consulting Services for 6sense Sales Intelligence
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • 6sense is a sales intelligence tool that provides insights into account activity and intent data to help prioritize outreach efforts.
    • Users like the ability of 6sense to provide accurate intent data, predictive insights, and account engagement scoring, which helps in identifying in-market accounts and prioritizing prospects effectively.
    • Users reported that 6sense has a steep learning curve, complex user interface, and sometimes outdated or missing contact information, which can make it challenging to fully utilize all the platform's features and capabilities.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Sales Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    207
    Lead Generation
    205
    Buyer Intent
    186
    Prospecting
    135
    Ease of Use
    108
    Cons
    Inaccurate Data
    170
    Data Quality
    106
    Accuracy Issues
    82
    Outdated Contacts
    81
    Lead Quality
    77
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Sales Intelligence features and usability ratings that predict user satisfaction
    7.3
    Analysis
    Average: 8.4
    7.1
    Conversion Viability
    Average: 8.3
    7.3
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,107 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,580 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • 6sense is a sales intelligence tool that provides insights into account activity and intent data to help prioritize outreach efforts.
  • Users like the ability of 6sense to provide accurate intent data, predictive insights, and account engagement scoring, which helps in identifying in-market accounts and prioritizing prospects effectively.
  • Users reported that 6sense has a steep learning curve, complex user interface, and sometimes outdated or missing contact information, which can make it challenging to fully utilize all the platform's features and capabilities.
6sense Sales Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
207
Lead Generation
205
Buyer Intent
186
Prospecting
135
Ease of Use
108
Cons
Inaccurate Data
170
Data Quality
106
Accuracy Issues
82
Outdated Contacts
81
Lead Quality
77
View All Pros and Cons
6sense Sales Intelligence features and usability ratings that predict user satisfaction
7.3
Analysis
Average: 8.4
7.1
Conversion Viability
Average: 8.3
7.3
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,107 Twitter followers
LinkedIn® Page
www.linkedin.com
1,580 employees on LinkedIn®
6sense Revenue Marketing
(1,182)4.3 out of 5
Optimized for quick response
9th Easiest To Use in Lead Scoring software
View top Consulting Services for 6sense Revenue Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    163
    Features
    137
    Ease of Use
    134
    Lead Generation
    131
    Audience Targeting
    106
    Cons
    Steep Learning Curve
    93
    Learning Curve
    79
    Learning Difficulty
    69
    Complexity
    55
    Inaccurate Data
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    7.7
    Analysis
    Average: 8.4
    7.6
    Conversion Viability
    Average: 8.3
    7.9
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,107 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,580 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 36% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
163
Features
137
Ease of Use
134
Lead Generation
131
Audience Targeting
106
Cons
Steep Learning Curve
93
Learning Curve
79
Learning Difficulty
69
Complexity
55
Inaccurate Data
54
View All Pros and Cons
6sense Revenue Marketing features and usability ratings that predict user satisfaction
7.7
Analysis
Average: 8.4
7.6
Conversion Viability
Average: 8.3
7.9
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,107 Twitter followers
LinkedIn® Page
www.linkedin.com
1,580 employees on LinkedIn®
Zoho CRM
(2,803)4.1 out of 5
Optimized for quick response
10th Easiest To Use in Lead Scoring software
View top Consulting Services for Zoho CRM
Save to My Lists
DealsSpecial offer!
50% Off: $7/user/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

    Users
    • Owner
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho CRM is a customer relationship management tool that assists in tracking leads, sales, and customer interactions.
    • Users frequently mention the flexibility and customization options of Zoho CRM, its user-friendly interface, and its seamless integration with other Zoho apps and third-party tools.
    • Reviewers experienced a steep learning curve during setup and customization, occasional performance lags with complex workflows or large data volumes, and varying levels of customer service.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho CRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    193
    Features
    116
    Integrations
    88
    Lead Management
    85
    Easy Integrations
    69
    Cons
    Learning Curve
    69
    Integration Issues
    48
    Limited Features
    47
    Poor Customer Support
    43
    Slow Loading
    43
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho CRM features and usability ratings that predict user satisfaction
    8.3
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.3
    8.4
    Lead Opportunity
    Average: 8.8
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Company Website
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    135,855 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28,103 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales fu

Users
  • Owner
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho CRM is a customer relationship management tool that assists in tracking leads, sales, and customer interactions.
  • Users frequently mention the flexibility and customization options of Zoho CRM, its user-friendly interface, and its seamless integration with other Zoho apps and third-party tools.
  • Reviewers experienced a steep learning curve during setup and customization, occasional performance lags with complex workflows or large data volumes, and varying levels of customer service.
Zoho CRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
193
Features
116
Integrations
88
Lead Management
85
Easy Integrations
69
Cons
Learning Curve
69
Integration Issues
48
Limited Features
47
Poor Customer Support
43
Slow Loading
43
View All Pros and Cons
Zoho CRM features and usability ratings that predict user satisfaction
8.3
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.3
8.4
Lead Opportunity
Average: 8.8
8.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Zoho
Company Website
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
135,855 Twitter followers
LinkedIn® Page
www.linkedin.com
28,103 employees on LinkedIn®
Freshsales
(1,216)4.5 out of 5
15th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:Starting at $9.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

    Users
    • CEO
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Freshsales Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    104
    Features
    69
    Customer Support
    55
    Helpful
    55
    Intuitive
    42
    Cons
    Missing Features
    48
    Limited Features
    32
    Learning Curve
    27
    Limitations
    27
    Poor Customer Support
    23
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Freshsales features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.7
    Conversion Viability
    Average: 8.3
    8.8
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Freshworks
    Year Founded
    2010
    HQ Location
    San Mateo, CA
    Twitter
    @FreshworksInc
    19,071 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9,175 employees on LinkedIn®
    Ownership
    NASDAQ: FRSH
Product Description
How are these determined?Information
This description is provided by the seller.

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

Users
  • CEO
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Small-Business
  • 27% Mid-Market
Freshsales Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
104
Features
69
Customer Support
55
Helpful
55
Intuitive
42
Cons
Missing Features
48
Limited Features
32
Learning Curve
27
Limitations
27
Poor Customer Support
23
View All Pros and Cons
Freshsales features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.7
Conversion Viability
Average: 8.3
8.8
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA
Twitter
@FreshworksInc
19,071 Twitter followers
LinkedIn® Page
www.linkedin.com
9,175 employees on LinkedIn®
Ownership
NASDAQ: FRSH
Vanillasoft
(562)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vanillasoft is a lead optimization platform designed to assist fast-response sales teams in maximizing their conversion rates. By providing a structured and efficient approach to lead management, Vani

    Users
    • Insurance Agent
    • Account Manager
    Industries
    • Insurance
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Vanillasoft Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Lead Generation
    16
    Intuitive
    12
    Time-saving
    12
    Simple
    11
    Cons
    Slow Loading
    6
    Call Issues
    5
    Learning Difficulty
    5
    Slow Performance
    5
    Connectivity Issues
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Vanillasoft features and usability ratings that predict user satisfaction
    9.0
    Analysis
    Average: 8.4
    9.1
    Conversion Viability
    Average: 8.3
    9.1
    Lead Opportunity
    Average: 8.8
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Vanillasoft
    Company Website
    Year Founded
    2005
    HQ Location
    Plano, TX
    Twitter
    @VanillaSoft
    26,343 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    92 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vanillasoft is a lead optimization platform designed to assist fast-response sales teams in maximizing their conversion rates. By providing a structured and efficient approach to lead management, Vani

Users
  • Insurance Agent
  • Account Manager
Industries
  • Insurance
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 32% Mid-Market
Vanillasoft Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Lead Generation
16
Intuitive
12
Time-saving
12
Simple
11
Cons
Slow Loading
6
Call Issues
5
Learning Difficulty
5
Slow Performance
5
Connectivity Issues
4
View All Pros and Cons
Vanillasoft features and usability ratings that predict user satisfaction
9.0
Analysis
Average: 8.4
9.1
Conversion Viability
Average: 8.3
9.1
Lead Opportunity
Average: 8.8
9.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Vanillasoft
Company Website
Year Founded
2005
HQ Location
Plano, TX
Twitter
@VanillaSoft
26,343 Twitter followers
LinkedIn® Page
www.linkedin.com
92 employees on LinkedIn®
Salesforce Marketing Cloud Account Engagement
(2,403)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Integrations
    52
    Automation
    50
    Salesforce Integration
    44
    Lead Generation
    41
    Cons
    Learning Curve
    43
    Expensive
    31
    Steep Learning Curve
    27
    Complexity
    23
    Not Intuitive
    21
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    8.2
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.3
    8.3
    Lead Opportunity
    Average: 8.8
    7.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    585,348 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84,574 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 32% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Integrations
52
Automation
50
Salesforce Integration
44
Lead Generation
41
Cons
Learning Curve
43
Expensive
31
Steep Learning Curve
27
Complexity
23
Not Intuitive
21
View All Pros and Cons
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
8.2
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.3
8.3
Lead Opportunity
Average: 8.8
7.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
585,348 Twitter followers
LinkedIn® Page
www.linkedin.com
84,574 employees on LinkedIn®
Seamless.AI
(5,256)4.4 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Seamless.AI is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes

    Users
    • Account Executive
    • CEO
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 64% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Seamless,aI is a tool used for sales and lead generation efforts, providing contact and company details, and integrating with CRM platforms like Salesforce and HubSpot.
    • Reviewers appreciate the tool's ability to quickly generate leads, its user-friendly interface, and its integration with CRM platforms, which saves time and improves workflow efficiency.
    • Reviewers mentioned issues with data accuracy, including outdated job titles and duplicate records, and the need for a verification step before outreach, as well as concerns about the credit model for reveals and exports.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Seamless.AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,158
    Contact Information
    1,805
    Lead Generation
    944
    Data Accuracy
    826
    Accuracy of Information
    804
    Cons
    Inaccurate Data
    636
    Outdated Contacts
    451
    Outdated Information
    433
    Data Inaccuracy
    385
    Missing Contacts
    353
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Seamless.AI features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    9.3
    Conversion Viability
    Average: 8.3
    9.3
    Lead Opportunity
    Average: 8.8
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Seamless.AI
    Company Website
    Year Founded
    2015
    HQ Location
    Columbus, Ohio
    Twitter
    @SeamlessAI
    25,389 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Seamless.AI is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes

Users
  • Account Executive
  • CEO
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 64% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Seamless,aI is a tool used for sales and lead generation efforts, providing contact and company details, and integrating with CRM platforms like Salesforce and HubSpot.
  • Reviewers appreciate the tool's ability to quickly generate leads, its user-friendly interface, and its integration with CRM platforms, which saves time and improves workflow efficiency.
  • Reviewers mentioned issues with data accuracy, including outdated job titles and duplicate records, and the need for a verification step before outreach, as well as concerns about the credit model for reveals and exports.
Seamless.AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,158
Contact Information
1,805
Lead Generation
944
Data Accuracy
826
Accuracy of Information
804
Cons
Inaccurate Data
636
Outdated Contacts
451
Outdated Information
433
Data Inaccuracy
385
Missing Contacts
353
View All Pros and Cons
Seamless.AI features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
9.3
Conversion Viability
Average: 8.3
9.3
Lead Opportunity
Average: 8.8
8.5
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Seamless.AI
Company Website
Year Founded
2015
HQ Location
Columbus, Ohio
Twitter
@SeamlessAI
25,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Koala
(30)5.0 out of 5
5th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Koala Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Features
    13
    Lead Generation
    13
    Helpful
    12
    Intent Data
    12
    Cons
    Missing Features
    3
    Missing Information
    3
    Data Management
    2
    Data Quality
    2
    Difficult Navigation
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Koala features and usability ratings that predict user satisfaction
    9.3
    Analysis
    Average: 8.4
    10.0
    Conversion Viability
    Average: 8.3
    9.8
    Lead Opportunity
    Average: 8.8
    10.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Koala
    Year Founded
    2022
    HQ Location
    San Francisco, California
    Twitter
    @getkoala_com
    241 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    38 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 57% Small-Business
  • 37% Mid-Market
Koala Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Features
13
Lead Generation
13
Helpful
12
Intent Data
12
Cons
Missing Features
3
Missing Information
3
Data Management
2
Data Quality
2
Difficult Navigation
2
View All Pros and Cons
Koala features and usability ratings that predict user satisfaction
9.3
Analysis
Average: 8.4
10.0
Conversion Viability
Average: 8.3
9.8
Lead Opportunity
Average: 8.8
10.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Koala
Year Founded
2022
HQ Location
San Francisco, California
Twitter
@getkoala_com
241 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
Demandbase One
(1,881)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is an ABM platform that provides account intelligence, intent data, sales insights and advertising.
    • Reviewers frequently mention the ease of use, seamless integration with other tools, and the ability to personalize communication with clients through AI.
    • Users experienced challenges with integration, complexity for non-technical users, and occasional issues with data accuracy and software speed.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    195
    Lead Generation
    190
    Insights
    183
    Intent Data
    166
    Features
    130
    Cons
    Learning Curve
    78
    Steep Learning Curve
    66
    Complexity
    51
    Not Intuitive
    50
    Missing Features
    48
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.5
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.3
    8.5
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,561 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,035 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is an ABM platform that provides account intelligence, intent data, sales insights and advertising.
  • Reviewers frequently mention the ease of use, seamless integration with other tools, and the ability to personalize communication with clients through AI.
  • Users experienced challenges with integration, complexity for non-technical users, and occasional issues with data accuracy and software speed.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
195
Lead Generation
190
Insights
183
Intent Data
166
Features
130
Cons
Learning Curve
78
Steep Learning Curve
66
Complexity
51
Not Intuitive
50
Missing Features
48
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.5
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.3
8.5
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,561 Twitter followers
LinkedIn® Page
www.linkedin.com
1,035 employees on LinkedIn®
WhatConverts
(267)4.9 out of 5
Optimized for quick response
6th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

    Users
    • CEO
    • Director
    Industries
    • Marketing and Advertising
    • Construction
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • WhatConverts is a lead tracking and reporting tool that provides detailed insights into lead sources, lead quality, and customer journey.
    • Users frequently mention the ease of implementation, the detailed and actionable reporting, and the exceptional customer support, particularly praising team members Francisco and Kit for their assistance.
    • Reviewers mentioned minor issues such as occasional glitches in tracking, the platform timing out when loading more than 100,000 leads, and the need for more user-friendly reporting dashboard setup and more flexible reporting customization.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • WhatConverts Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    88
    Helpful
    59
    Ease of Use
    58
    Easy Setup
    35
    Attribution Accuracy
    31
    Cons
    Expensive
    15
    Learning Curve
    11
    Missing Features
    11
    Integration Issues
    10
    Limited Integration
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • WhatConverts features and usability ratings that predict user satisfaction
    9.5
    Analysis
    Average: 8.4
    9.5
    Conversion Viability
    Average: 8.3
    9.4
    Lead Opportunity
    Average: 8.8
    9.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    WhatConverts
    Company Website
    Year Founded
    2014
    HQ Location
    Charlotte, NC
    Twitter
    @whatconverts
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    37 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working.

Users
  • CEO
  • Director
Industries
  • Marketing and Advertising
  • Construction
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • WhatConverts is a lead tracking and reporting tool that provides detailed insights into lead sources, lead quality, and customer journey.
  • Users frequently mention the ease of implementation, the detailed and actionable reporting, and the exceptional customer support, particularly praising team members Francisco and Kit for their assistance.
  • Reviewers mentioned minor issues such as occasional glitches in tracking, the platform timing out when loading more than 100,000 leads, and the need for more user-friendly reporting dashboard setup and more flexible reporting customization.
WhatConverts Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
88
Helpful
59
Ease of Use
58
Easy Setup
35
Attribution Accuracy
31
Cons
Expensive
15
Learning Curve
11
Missing Features
11
Integration Issues
10
Limited Integration
8
View All Pros and Cons
WhatConverts features and usability ratings that predict user satisfaction
9.5
Analysis
Average: 8.4
9.5
Conversion Viability
Average: 8.3
9.4
Lead Opportunity
Average: 8.8
9.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
WhatConverts
Company Website
Year Founded
2014
HQ Location
Charlotte, NC
Twitter
@whatconverts
274 Twitter followers
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
  • Segment
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
100 Listings in Lead Scoring Available
  • Sort By:
    G2 Score

Lead Scoring Topics

Expand/Collapse

Learn More About Lead Scoring Software

What is Lead Scoring Software?

Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale.

Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers.

What Types of Lead Scoring Software Exist?

There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below.

Predictive lead scoring software: Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share.

Rules-based lead scoring software: Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form.

What are Common Features of Lead Scoring Software?

There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

Importing and exporting data: This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

Integration: Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms. 

Comparisons: This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

Scoring: Scoring features use criteria such as revenue, budget, and company size to assign scores to leads.

Rankings: Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.

Analysis: Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

Scoring management: Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

Attribution: This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities. 

Other Features of Lead Scoring Software: Lead Management Capabilities

What are the Benefits of Lead Scoring Software?

Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software:

Increased efficiency: Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase.

More impactful marketing: Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts.

Facilitates collaboration: Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment.

Prioritizes leads: Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals.

Who Uses Lead Scoring Software?

Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

Sales teams: Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles.

Marketing teams: Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads.

Finance teams: Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

Software Related to Lead Scoring Software

There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below:

CRM software: CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.

 Lead capture software: Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents.

Lead-to-account matching and routing software: Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows.

Challenges with Lead Scoring Software

Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software:

Based on assumptions: Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product.

Labor-intensive: Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated.

How to Buy Lead Scoring Software

Requirements Gathering (RFI/RFP) for Lead Scoring Software

The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers.

Compare Lead Scoring Software Products

Create a long list

Buyers can consider the following features to assemble a long list of potential products:

  • Integration capabilities with other tools (e.g., CRM and marketing databases)
  • Cost

Create a short list

Buyers can consider the following features to assemble a short list of top contenders for purchase:

  • Rules-based lead scoring vs. predictive lead scoring
  • Cloud-based program vs. on-site hardware

Conduct demos

After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams.

Selection of Lead Scoring Software

Choose a selection team

The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget.

Negotiation

During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit.

Final decision

In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made.