Demandbase One Reviews & Product Details

The thing that i like is how seamlessly it combines account-based marketing (ABM), intent data, and sales intelligence into a single, unified platform. It gives our marketing and sales teams a clear, shared view of high-value accounts, helping us prioritize efforts where they matter most. The real-time intent signals are a game-changer, we can see which accounts are actively researching solutions like ours, and tailor outreach accordingly. The integrations with Salesforce, LinkedIn, and other tools are smooth and save a ton of time. Overall, it empowers us to be more strategic, targeted, and data-driven in everything we do. Review collected by and hosted on G2.com.

While Demandbase One is a powerful platform, there is a learning curve, especially for new users. Some parts of the interface can feel a bit complex at first, and it takes time to fully unlock the value of all the features. Also, while the intent data is incredibly useful, occasionally the signal strength can vary, so it’s important to validate with additional research. That said, their support team and resources are helpful, and once you get up to speed, the platform delivers strong ROI. Review collected by and hosted on G2.com.

I have been using Demandbase One for six months to facilitate outbound prospecting, and it's been an impressive experience. Setting up Demandbase One was pretty straightforward, which I found very convenient. One of the standout features is the ability to get complete coverage on our outbound prospecting efforts and ideal customers, which significantly enhances our brand awareness. I find it incredibly useful to see what companies are engaged in our content. Additionally, I appreciate the feature that allows content to be automatically distributed based on a variety of factors, which simplifies our process and increases efficiency. Another critical benefit is the ability to reach many accounts in a short term, which is significant for our operations. We use Demandbase One in conjunction with HubSpot, and this combination works well for us. Review collected by and hosted on G2.com.

I find the criteria to enter the account-based marketing program in Demandbase One problematic. The data regarding company revenue is often incorrect, and the employee count can be very inconsistent. This inaccuracy results in difficulties ensuring that our target accounts are correctly included and not unjustly denied based on faulty criteria. Review collected by and hosted on G2.com.

Demandbase helps to collect companies, and contacts in bulk. Helps in industry mapping which is useful to identify the companies falling under which industry. Contact Details like Phone Numbers, Emails, LinkedIn profiles will be useful to reach out to the customers.

It is used as company database by collecting the company details, industry overview, financial details, scoops and technology landscape etc.

Contacts are collected on department basis, which helps to select only required departments. Review collected by and hosted on G2.com.

While collecting contacts, it was observed, lot of redundant profiles are displaying by providing same contact from mulitple departments. Also frequent cross-checks are not being done for removal of contacts from companies who left, or updating if they have any role changes, which is resulting in non-accurate data from the whole list. Review collected by and hosted on G2.com.

I came across Demandbase One, and have had quite extensive exposure to Performance and Programmatic Marketing, with Demandbase Measurement, Tracking, Enrichment and Targeting, Account Based Marketing becomes effortless. It is fairly easy to integrate, just connect with your CRM, GTM and Ad Accounts to build Audiences, Select Destination, Advertise and know hotspots in your Accounts. The Team is extremely supportive in setting it up, running Advertising Campaigns or understanding accounts. I have been using it almost daily since the day I took charge in my new role. Review collected by and hosted on G2.com.

While the platform's data tech is robust, I believe there is still room for UI / UX Improvement, additionally, they could also focus on cold emailing too as that aspect I haven't come across in the platform till now. Newsletters / Campaigns are covered though. Review collected by and hosted on G2.com.

Demandbase One is one of the most complete ABM platforms in the market. The quality of intent data and the precision in identifying and prioritizing target accounts are impressive. It helps align marketing and sales around the same goals and provides a clear picture of where to focus efforts. I also appreciate how it integrates well with Salesforce and HubSpot, making it easier to operationalize ABM strategies at scale. Review collected by and hosted on G2.com.

The platform can feel overwhelming at first. It takes time, training, and internal alignment to get the most out of it. The interface is not always intuitive, and setting up dashboards or automations can require technical expertise. Pricing is also on the higher side, which makes it more suitable for enterprise-level teams with dedicated resources. Review collected by and hosted on G2.com.

The intent data and firmographic dashboards help prioritize high-value accounts and identify buying signals in real time, so we’re always focusing on the right prospects.

It has also allowed for us to collaborate with a Marketing organization with sales more easily. We are finding new ways to provide insights on engagement to our

We are also targeting media campaigns to those that reach a certain threshold allowing us to be more efficient with our paid media investments.

The Customer Success team and others focused on implementation is very strong and they are always able to help. Most of the time I feel like I could be their only client with how responsive they are. Review collected by and hosted on G2.com.

The navigation and filtering interface can feel sluggish and unintuitive at times. Applying multiple filters (e.g., industry + intent score + location) often requires extra clicks, and the “Reset” button isn’t always obvious. A more streamlined, responsive filter panel would make data exploration much smoother. Review collected by and hosted on G2.com.

What I like best about Demandbase One is how it makes prospecting easy and smart. It gives me clear signals on which accounts are ready to buy, helps me find the right contacts quickly, and saves a ton of time on research. The real-time alerts and smooth CRM integration keep me focused on the hottest leads, making my outreach more effective and helping me hit my targets consistently. Review collected by and hosted on G2.com.

Sometimes the data isn’t perfectly clean or up to date, which means extra effort is needed to validate contacts. Review collected by and hosted on G2.com.

Demandbase has been very helpful for us, the thing which i like about it is that how it pulls everything together for account based marketing in one place. There is no need of jumping between different tools to figure out visitors in your website and what they are interested in and how to reach them, Demandbase gives a clear idea and connect view of all that activity. Review collected by and hosted on G2.com.

nothing for now, i am satisfied by using this. Review collected by and hosted on G2.com.

It made it easy to see which companies were interested in us, and we could build really focused retargeting lists based on how engaged they were. It's also super helpful for finding our most important accounts and the specific people we should be talking to.

Their advertising features are also good and helped us reach the right folks. On top of that, it works really well with tools we already use, like Salesforce, Google Ads, and LinkedIn Ads.

And the support team is always there to help when we need them. Review collected by and hosted on G2.com.

The only real downside we've noticed is that the software can occasionally be a bit slow to load pages. Review collected by and hosted on G2.com.

In a single click I can get information like address, phone, industry, description, revenue of a company & all the information are accurate. The best thing I like about InsideView is, it provides a precise & correct description of the company which helps me to know about the prospect company, & I prefer this over the company's own description given on "about us" web page, because it provides the overview which includes company,s business/services, establishment, location (overseas as well) & many more in a paragraph only. Also, the Industry Information given are accurate & classified in a right way. Review collected by and hosted on G2.com.

Sometimes I feel there are less number of contacts/people available on InsideView especially from HR, Finance & Legal department, apart from this everything is simple & good. Also, few years back, there was an option through which I can raise a request to update new contact information over a wrong contact just by clicking over it, but now that option is missing. Review collected by and hosted on G2.com.