Demandbase One Pricing Overview

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Demandbase One has not provided pricing information for this product or service. This is common practice for software sellers and service providers. Contact Demandbase One to obtain current pricing.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

13%

Perceived Cost

$$$$$

How much does Demandbase One cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 38 purchases.

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Demandbase One Pricing Reviews

(2)

Abhineet S.

Manager Digital Marketing

Enterprise (> 1000 emp.)

8/6/2023

"Great B2B intent, orchestration and programmatic advertising tool."

5/5

What do you like best about Demandbase One?

Demandbase is capable of helping B2B marketers with keyword intent for business accounts, getting their journey in funnel journey, and running successful B2B campaigns. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Apart form the advertising tool, other sections are complex to navigate. Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Demandbase One addresses several critical challenges in sales and marketing by unifying first and third-party data, which eliminates data silos and provides a comprehensive view of accounts. It uses AI to identify and prioritize high-value accounts, ensuring marketing efforts are focused on the most promising leads. By aligning sales and marketing teams through shared insights and workflows, it improves coordination and effectiveness. Additionally, it automates cross-channel execution, reducing manual processes and providing deep insights into account behavior and engagement. These capabilities lead to increased efficiency, better targeting, improved collaboration, enhanced decision-making, and ultimately, a higher return on investment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

10/22/2025

"Ambitious platform that doesn’t quite live up to its potential"

2.5/5

What do you like best about Demandbase One?

It has a ton of good tools under one roof, like account targeting, intent data, ads, analytics. When it all works, it really does help you get a clearer view of what’s happening across your accounts. The intent data is probably one of my favorite aspects of the product because it helps narrow in on the right targets faster. I also like that it connects pretty easily with Salesforce and HubSpot, which saves some setup time. My team mainly uses it for account data management, marketing analytics, and attribution. In theory, it should make ABM a lot smoother, and on good days, it actually does. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

It’s kind of a beast to learn and it'll take some time to get the hang of. Additionally, the platform feels more complicated than it needs to be, and honestly, data syncing isn’t always reliable. While support is available, it shouldn't be a constant use just to get some decent use out of the platform. Reporting takes time, and sometimes it feels like you need a full-time admin just to keep it organized. A few of the features don’t really connect well with the rest, which makes it clunky to use day to day. The idea behind it is great, because I see the vision of what it’s trying to accomplish, but the actual experience can be frustrating Review collected by and hosted on G2.com.

What problems is Demandbase One solving and how is that benefiting you?

Overall, it’s helped bring our sales and marketing data together so it feels like we’re finally working from the same playbook between the two aspects. Being on a B2B account, a solid ABM strategy makes or breaks your fiscal year, so I appreciate using this tool to aid in reaching the right audience. My team uses it to track intent signals, manage account data, and report on campaign performance. The intent signals have definitely helped us focus on the right accounts instead of wasting time on low-quality leads. Reporting has become a bit more structured too, which makes it easier to show campaign impact during leadership reviews. Overall it’s helped with alignment and focus, but it takes more time and upkeep than expected to really get consistent value out of it. Review collected by and hosted on G2.com.