Introducing G2.ai, the future of software buying.Try now

The Top 20 Easiest To Use Marketing Automation Software

See the top Marketing Automation Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

ContactPigeon

9.5

Overall Usability Score

9.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

62%

Mid Market

33%

Enterprise

Evam

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

24%

Mid Market

37%

Enterprise

39%

Insider

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

26%

EngageBay All-in-One Suite

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

65%

Mid Market

32%

Enterprise

Omnisend

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

edrone

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

Dotdigital

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

41%

Mid Market

46%

Enterprise

14%

vcita

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

10.0

Ease of Use

Average: 9.2

9.9

Meets Requirements

Average: 9.2

10.0

Customer Segment Breakdown

Small Business

88%

Mid Market

11%

Enterprise

CleverTap

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

29%

Mid Market

52%

Enterprise

19%

#10

Netcore Cloud Customer Engagement Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

17%

Mid Market

48%

Enterprise

35%

#11

indigitall

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

39%

Mid Market

46%

Enterprise

14%

#12

ProFundCom

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

82%

Mid Market

15%

Enterprise

#13

Intuit Mailchimp All-in-One Marketing Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.2

8.7

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

#14

Brevo Customer Data Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.2

8.8

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

89%

Mid Market

Enterprise

#15

WebEngage

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.2

8.9

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#16

OneSignal

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

65%

Mid Market

28%

Enterprise

#17

NotifyVisitors

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

69%

Mid Market

29%

Enterprise

#18

Marketing Star

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.2

9.6

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

39%

Mid Market

39%

Enterprise

22%

#19

Klaviyo

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.5

Ease of Use

Average: 9.2

8.4

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise

#20

Textline

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.2

9.5

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

70%

Mid Market

26%

Enterprise