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Compare Gupshup and Wati 
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Proactive Notification
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At a Glance
Market Segments
Enterprise (55.9% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
No pricing available
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Gupshup
Star Rating
(63)4.4 out of 5
Market Segments
Enterprise (55.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about GupshupWati
Star Rating
(412)4.6 out of 5
Market Segments
Small-Business (78.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Gupshup excels in its Transactional Messages feature, receiving a high score of 9.4, while WATI also performs well but slightly lower at 9.0. This indicates that Gupshup may offer more robust options for businesses focusing on transactional communications.
- Reviewers mention that WATI shines in Ease of Use with a score of 9.1 compared to Gupshup's 8.5. This suggests that WATI may provide a more user-friendly interface, making it easier for teams to adopt and utilize the software effectively.
- G2 users highlight Gupshup's superior Bulk WhatsApp Messaging capabilities, scoring 9.6, which is crucial for businesses looking to reach a large audience quickly. In contrast, WATI's performance in this area is not specified, indicating a potential gap in bulk messaging features.
- Users on G2 report that WATI's Quality of Support is rated at 8.7, slightly higher than Gupshup's 8.4. This could be a deciding factor for businesses that prioritize responsive customer service and support.
- Reviewers mention that Gupshup's API Call Speed is rated at 8.0, while WATI outperforms with a score of 8.7. This suggests that WATI may provide faster integration and response times, which is essential for real-time applications.
- Users say that WATI's Proactive Engagement feature scores 8.8, compared to Gupshup's 9.0. While Gupshup leads in this area, WATI's score indicates it still offers valuable proactive engagement tools, which can enhance customer interaction.
Pricing
Entry-Level Pricing
Gupshup
No pricing availableWati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
Gupshup
No trial information availableWati
Free Trial is available
Ratings
Meets Requirements
8.8
55
8.9
332
Ease of Use
8.7
56
9.2
341
Ease of Setup
8.7
38
9.0
303
Ease of Admin
8.0
21
9.1
255
Quality of Support
8.5
55
8.6
326
Has the product been a good partner in doing business?
8.7
21
9.2
251
Product Direction (% positive)
8.7
55
9.4
314
Features by Category
Messenger
8.6
21
Not enough data
7.2
20
Not enough data
7.4
20
Not enough data
7.9
20
Not enough data
Channels
7.3
19
Not enough data
7.1
21
Not enough data
8.4
20
Not enough data
6.9
18
Not enough data
7.2
17
Not enough data
Customers
8.1
18
Not enough data
7.7
19
Not enough data
7.8
20
Not enough data
7.6
18
Not enough data
7.5
18
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
150
Not enough data
7.9
150
Not enough data
8.6
162
Not enough data
8.4
150
Not enough data
8.7
152
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
Not enough data
8.8
120
Not enough data
8.6
110
Not enough data
8.5
107
Support
Not enough data
8.6
114
Not enough data
8.3
109
Not enough data
8.7
117
Responses
Not enough data
8.6
166
Not enough data
8.8
164
Not enough data
8.7
162
Not enough data
8.6
157
Not enough data
8.5
151
Platform
Not enough data
8.7
160
Not enough data
8.7
134
Not enough data
8.4
157
Not enough data
8.0
156
Not enough data
Feature Not Available
Not enough data
8.7
147
Not enough data
8.6
148
Generative AI
Not enough data
7.3
93
Not enough data
Feature Not Available
Conversational Platform
8.5
11
Not enough data
8.5
9
Not enough data
8.5
10
Not enough data
9.0
10
Not enough data
Support Automation
8.5
10
Not enough data
8.6
11
Not enough data
8.0
9
Not enough data
8.3
10
Not enough data
Generative AI
6.7
7
Not enough data
6.9
7
Not enough data
Messaging Channels
Not enough data
7.3
42
Not enough data
Feature Not Available
Not enough data
6.9
44
Not enough data
9.1
64
Administration
Not enough data
9.2
63
Not enough data
8.9
61
Not enough data
8.3
57
Not enough data
8.7
64
Generative AI
6.9
9
Not enough data
7.4
9
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
52
Not enough data
8.5(won by default)
53
Not enough data
8.4(won by default)
51
Channels
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
53
Not enough data
8.5(won by default)
55
Not enough data
7.6(won by default)
47
Not enough data
8.4(won by default)
48
Insight
Not enough data
7.9(won by default)
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
9.2
12
9.1
82
9.3
12
9.3
82
9.2
12
9.2
82
9.4
12
9.0
82
9.0
12
9.1
82
9.4
12
9.2
81
WhatsApp Business Platform - WhatsApp Marketing
9.0
12
8.8
79
9.3
12
9.0
76
8.3
12
8.5
74
8.5
12
8.7
75
Categories
Categories
Shared Categories
Gupshup and Wati are categorized as WhatsApp Marketing
Unique Categories
Wati is categorized as Chatbots, Communication Platform as a Service (CPaaS), Proactive Notification, Customer Communications Management, and Social Customer Service
Reviews
Reviewers' Company Size
Gupshup
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.9%
Marketing and Advertising
9.5%
Insurance
9.5%
Automotive
9.5%
Information Technology and Services
7.1%
Other
52.4%
Education Management
15.4%
Information Technology and Services
10.7%
Marketing and Advertising
8.8%
Computer Software
7.0%
Automotive
4.4%
Other
53.7%
Most Helpful Reviews
Gupshup
Most Helpful Favorable Review
Amoolya K.
Verified User in Computer Software
1) Gupshup has been very easy and effective BSP provider 2) They have easy implementation and Documentation 3) They have cloud APIs which helps for any API providers to implement them for faster service to be provided to the end customer 4) Gupshup...
Most Helpful Critical Review
mani V.
Verified User in Marketing and Advertising
slowness and sometimes facing refresh issues
Wati
Most Helpful Favorable Review
Sarfarajahmed D.
Verified User in Information Technology and Services
I like the support for third-party Integration using Wati APIs. It is effortless to Integrate. The UI & Reporting also good.
Most Helpful Critical Review
Prabhu K.
Verified User in Education Management
Worst customer support system. I was really schoked how can a support software team can be so much rediculous.
Amoolya K.
Verified User in Computer Software
1) Gupshup has been very easy and effective BSP provider 2) They have easy implementation and Documentation 3) They have cloud APIs which helps for any API providers to implement them for faster service to be provided to the end customer 4) Gupshup...
Sarfarajahmed D.
Verified User in Information Technology and Services
I like the support for third-party Integration using Wati APIs. It is effortless to Integrate. The UI & Reporting also good.
mani V.
Verified User in Marketing and Advertising
slowness and sometimes facing refresh issues
Prabhu K.
Verified User in Education Management
Worst customer support system. I was really schoked how can a support software team can be so much rediculous.
Discussions
Gupshup has no more discussions with answers
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
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