Gupshup Reviews & Product Details

Gupshup Product Details

Gupshup.io is the leading Conversation Cloud for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, Akzo Nobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the Gupshup Conversation Cloud powers over 10 billion messages per month.

Seller

Gupshup

Discussions

Gupshup Community

Languages Supported

Afrikaans, Arabic, English, Persian, French, Hindi, Indonesian, Malay, Portuguese, Spanish, Thai, Vietnamese, Chinese (Simplified)

Product Description

Gupshup is an advanced bot and messaging platform.

Overview by

Shashank Bharadwaj

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

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Top-Rated Alternatives

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Gupshup Integrations

(3)

Integration information sourced from real user reviews.

Gupshup Media

Gupshup Demo - Gupshup Conversation Cloud

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SF

Shalom F.

Senior Customer Lifecycle Marketing Executive

Mid-Market (51-1000 emp.)

5/12/2025

"Gupshup as an effective marketing WhatsApp software"

4.5/5

What do you like best about Gupshup?

Gupshup is an easy to use WhatsApp marketing and promotion tool. It is easy to implement for all marketing and communication purposes. It is easy to create templates on the platform and schedule and set up business marketing and promotional messages for customers. It can be easily integrated with other marketing and CRM software. The customer support team is also prompt and very helpful and resolve queries effectively. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

The software sometimes lags and there is a bit of a higher load time. Review collected by and hosted on G2.com.

VG

Vipin G.

Senior associate - Growth and Retention marketing

Enterprise (> 1000 emp.)

5/31/2024

"Dependable, feature-rich, and intuitive platform for scalable WhatsApp campaigns."

4.5/5

What do you like best about Gupshup?

Gupshup has revolutionized the way we communicate via WhatsApp. It is easy to use and has many features that make it suitable for both transactional and promotional messaging. The smooth API integration has made it simple to sync data with our internal systems, saving us a great deal of manual labor.

Gupshup's ability to manage high volume messaging is one feature that truly sticks out; even during flash sales or other traffic spikes, it operates flawlessly. Additionally, it is not restricted to WhatsApp; it functions seamlessly with chatbots, RCS, and SMS, making it a strong all-in-one platform for connecting with clients wherever they may be.

The group is also a pleasure to collaborate with; they consistently share fresh concepts, industry best practices, and strategies for campaign optimization. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Gupshup has the drawback of being difficult for beginners to use. It may take some time to become accustomed to all the settings because of its somewhat steep learning curve despite its feature-rich interface. To help new users get the most out of the platform, the documentation could also be more thorough. Review collected by and hosted on G2.com.

What problems is Gupshup solving and how is that benefiting you?

Gupshup is a robust messaging app that helps companies maintain relationships with their clients. It solves the widespread issue of disjointed communication and slow responses by combining chatbot and messaging app tools.

Gupshup has the following advantages:

All-in-one messaging: Gupshup makes it simple to handle all client communications by integrating social media, WhatsApp, and SMS into one area.

Intelligent automation: It lets you create chatbots that can answer frequently asked questions in a flash, freeing up your team to work on more difficult projects.

Designed to expand: Regardless of the size of your company, Gupshup can grow with you to ensure that your customer service stays seamless regardless of the volume of interactions you have.

To put it briefly, Gupshup facilitates smooth customer communication. Review collected by and hosted on G2.com.

HS

Himanshu S.

Assistant Manager

Enterprise (> 1000 emp.)

6/20/2025

"Reliable Multi-Channel Messaging Platform for Scalable Customer Engagement"

5/5

What do you like best about Gupshup?

Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues.

Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform. Review collected by and hosted on G2.com.

What problems is Gupshup solving and how is that benefiting you?

Gupshup consolidates multiple communication channels like SMS, WhatsApp, and RCS into a single platform, eliminating the need to manage separate tools for CRM and messaging. This all-in-one approach simplifies our workflow and ensures consistent customer engagement. For anyone looking for a reliable and comprehensive messaging solution, Gupshup delivers great value and is highly recommended. Review collected by and hosted on G2.com.

ST

Santhosh Kumar Reddy T.

Retention

Mid-Market (51-1000 emp.)

10/28/2025

"Feature-Rich Platform, But UI/UX Needs Improvement"

4/5

What do you like best about Gupshup?

Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

UI/UX could be a lot better and ease of dashboard usage Review collected by and hosted on G2.com.

AS

Amit S.

Product Manager

Enterprise (> 1000 emp.)

9/29/2025

"Best communication platform for businesses."

5/5

What do you like best about Gupshup?

It has all type of communication service including SMS , Whatsapp etc.

Able to send all type of sms like Transactional or promotional. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Nothing to dislike about the Gupshup platform. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

7/29/2025

"Effortless Integration, Robust Features, and Easy-to-Scale Automation"

4.5/5

What do you like best about Gupshup?

Gupshup makes WhatsApp automation easy with seamless CRM integration, powerful features, and a user-friendly platform. Special thanks to our CSM Naveen for his constant support and proactive approach. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

While Gupshup is a solid platform overall, the dashboard sometimes experiences delays, and the reporting format could be more customizable and user-friendly. Review collected by and hosted on G2.com.

What problems is Gupshup solving and how is that benefiting you?

Gupshup helps us centralize and automate customer communication across WhatsApp, SMS, and RCS, reducing manual efforts and improving response time. With AI chatbot support, we handle queries 24/7, boost lead conversion, and deliver personalized experiences at scale. The seamless CRM integration and proactive support from the team. Review collected by and hosted on G2.com.

KK

Khuteja Tul K.

Senior Executive

Mid-Market (51-1000 emp.)

1/27/2025

"Powering Seamless Messaging for Businesses"

4.5/5

What do you like best about Gupshup?

Gupshup has multiple platforms like SMS and WhatsApp, RCS, Bot services and has good support and secrecy systems. It's user friendly and helps communicating with customers efficiently. Also they come up different use cases to help us grow our ROI's and use updated marketing practices available in the market. Also, they can handle the volume of communications to run smoothly during any flash sales or deals. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

NA, the team is co-operative and helps tackle all problems but there are some times when the support responds late. Review collected by and hosted on G2.com.

What problems is Gupshup solving and how is that benefiting you?

Gupshup has multiple platforms like SMS and WhatsApp, RCS, Bot services and has good support and secrecy systems. The support team and the overall team is good. Through gupshup we have explored multiple new trends and ways to get better ROI's, be it different types of whatsapp templates, new rcs channel etc. Review collected by and hosted on G2.com.

AP

Ashman p.

Technical Support & Communication Lead

Enterprise (> 1000 emp.)

4/22/2025

"good experience"

5/5

What do you like best about Gupshup?

What I like best about Gupshup is its robust and versatile messaging platform that supports seamless integration across multiple channels like WhatsApp, SMS, and more. The reliability, scalability, and real-time communication capabilities make it an excellent choice for customer engagement. Additionally, their developer-friendly APIs and timely support further enhance the overall experience. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Not as of now. However the response time from support team can be better Review collected by and hosted on G2.com.

SJ

Sunny J.

Deputy General Manager- Customer Lifecycle Management

Mid-Market (51-1000 emp.)

7/29/2025

"Review for Gupshup offerings and services"

4/5

What do you like best about Gupshup?

They keep pace with the innovation and give priority to new and innovative ways of outreach. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Their pricing model. They are bit expensive than others. Review collected by and hosted on G2.com.

AM

Aastha M.

Deputy Manager

Enterprise (> 1000 emp.)

1/24/2025

"Seamless Communication"

4.5/5

What do you like best about Gupshup?

I've been using Gupshup to manage my customer communication. The platform is user-friendly, with intuitive tools for building automated workflows and personalized messaging.

Its integration with multiple channels like WhatsApp, SMS, and web push ensures that we can connect with our audience wherever they are, making our CRM campaigns highly effective.

What I love most is the reliability—messages are delivered on time, and the API performance is solid. Plus, their support team is prompt and helpful whenever we have questions. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

I think tool should be more inclined towards integration with the CRM tool like Clevertap, Moengage. Review collected by and hosted on G2.com.