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At a Glance
Market Segments
Enterprise (100.0% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Fullstory
Star Rating
(822)4.5 out of 5
Market Segments
Enterprise (100.0% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fullstory excels in "Session Replays" with a score of 9.2, allowing for detailed analysis of user interactions, while Smartlook's score of 9.1 indicates it also offers strong replay capabilities but may not capture as much detail.
- Reviewers mention that Smartlook shines in "A/B Testing" with an impressive score of 9.7, highlighting its user-friendly "WYSIWYG Editor" and robust "Conversion Goal" features, which are praised for their effectiveness in optimizing user experiences. In contrast, Fullstory's A/B Testing score of 8.1 suggests it may not be as intuitive or comprehensive.
- G2 users indicate that Smartlook's "Integrations" score of 8.9 is a significant advantage, providing seamless connectivity with various platforms, while Fullstory's score of 7.5 suggests it may have fewer integration options, potentially limiting its versatility.
- Users on G2 report that Fullstory's "Real-Time Insights" feature, scoring 8.9, is highly valued for its immediacy in data reporting, whereas Smartlook's score of 8.6 indicates it may not deliver insights as quickly, which could impact timely decision-making.
- Reviewers mention that Smartlook's "User Identification" capabilities, with a score of 8.4, are effective for segmenting users based on behavior, while Fullstory's score of 8.5 shows it also performs well but may lack some advanced segmentation features that Smartlook offers.
- Users say that Fullstory's "Quality of Support" is rated at 8.9, which is slightly higher than Smartlook's 8.8, suggesting that Fullstory may provide a marginally better support experience, which is crucial for users needing assistance with complex analytics.
Pricing
Entry-Level Pricing
Fullstory
Data Direct
Contact Us
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Fullstory
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.7
722
8.9
656
Ease of Use
8.1
733
8.9
662
Ease of Setup
8.3
416
9.1
459
Ease of Admin
8.7
222
9.1
451
Quality of Support
8.9
548
8.8
470
Has the product been a good partner in doing business?
8.8
214
9.0
385
Product Direction (% positive)
8.7
705
9.0
620
Features by Category
Metrics
8.5
266
8.8
157
8.6
261
8.7
78
8.3
249
8.5
153
8.7
269
8.6
149
8.4
270
8.6
130
7.8
245
8.2
65
7.7
245
8.4
68
8.2
256
8.6
126
8.5
256
8.7
126
Reporting
8.7
275
8.8
149
8.3
261
8.5
63
7.9
262
8.6
121
8.7
265
8.6
117
7.9
235
8.3
108
7.8
241
7.8
18
8.4
260
8.7
119
Other
8.3
264
8.7
135
7.8
232
8.6
109
8.0
253
Feature Not Available
7.7
225
8.5
91
7.4
225
8.4
90
6.6
222
Feature Not Available
7.6
213
8.3
91
Agentic AI - Digital Analytics
5.7
10
Not enough data
6.2
11
Not enough data
5.8
11
Not enough data
5.8
11
Not enough data
Administration
7.5
249
8.4
208
7.8
256
8.6
100
8.7
267
8.8
316
8.3
270
Feature Not Available
User Identification
7.7
75
Feature Not Available
8.5
78
8.4
59
8.8
78
8.7
64
Tracking & Reporting
8.5
77
8.3
64
9.0
76
8.6
69
8.2
74
8.5
60
8.8
78
8.6
77
8.8
77
8.9
72
8.9
77
8.7
74
Metrics
8.8
80
8.8
34
8.6
74
8.5
33
8.2
73
8.1
29
8.0
73
8.0
29
8.7
78
8.5
28
User Behavior
9.0
369
|
Verified
9.1
221
|
Verified
8.6
356
|
Verified
8.9
205
|
Verified
8.4
360
|
Verified
8.4
166
|
Verified
A/B Testing
8.4
342
|
Verified
8.4
126
|
Verified
Feature Not Available
8.0
86
|
Verified
8.2
347
|
Verified
8.3
124
|
Verified
8.2
327
|
Verified
8.3
104
|
Verified
Visitor Information
8.5
366
|
Verified
8.4
167
|
Verified
8.2
358
|
Verified
8.4
125
|
Verified
Agentic AI - Session Replay
5.7
20
Not enough data
Product Analytics
7.8
189
Feature Not Available
8.6
202
8.7
109
8.5
199
8.5
91
8.4
213
8.7
97
7.3
196
8.4
72
7.6
173
8.1
44
7.3
189
Feature Not Available
7.5
176
8.9
83
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
74
Not enough data
8.1
80
Not enough data
8.3
77
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
8.6
252
8.3
171
8.5
229
8.2
159
8.4
220
8.1
169
8.5
207
8.7
168
8.7
140
Reporting
8.9
181
8.7
279
9.3
187
9.1
312
8.6
178
9.0
275
8.4
169
8.4
223
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
8.8
34
8.6
74
8.5
33
8.2
73
8.1
29
8.0
73
8.0
29
8.7
78
8.5
28
Variation Testing
7.5
50
Feature Not Available
7.0
48
Feature Not Available
8.1
49
Feature Not Available
8.5
51
Feature Not Available
7.7
49
Feature Not Available
7.1
47
Feature Not Available
Reporting
9.3
54
9.0
29
9.0
54
8.9
33
Personalization
8.2
52
9.2
28
7.8
48
9.0
28
9.0
52
8.9
30
Administration
8.4
47
8.9
41
8.3
47
Feature Not Available
9.3
53
8.9
45
9.0
53
Feature Not Available
Categories
Categories
Shared Categories
Fullstory and Smartlook are categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Customer Data Platform (CDP), and Generative AI Infrastructure
Smartlook has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.0%
Financial Services
14.9%
Marketing and Advertising
7.1%
Internet
6.7%
Education Management
2.8%
Other
29.5%
Computer Software
14.4%
Marketing and Advertising
10.9%
Retail
7.5%
Internet
6.8%
Financial Services
4.3%
Other
56.1%
Most Helpful Reviews
Fullstory
Most Helpful Favorable Review
Elizabeth W.
Verified User in Medical Devices
It's just amazing to me that we can watch our customers using our software. It gives a much better view of their behavior than sitting next to them since they don't really know that someone is watching. The filtering capabilities are really good and I love...
Most Helpful Critical Review
Maya H.
Verified User in Medical Devices
No way to tell what i did is working. Dont rely on it.
Smartlook
Most Helpful Favorable Review
Eric K.
Verified User in Computer Software
We haven't had this level of insight from our mobile customers, ever. We are now able to have access to seeing how our customers use our mobile app, which helps us find bugs more quickly as well as validate design very quickly.
Most Helpful Critical Review
Verified User in Retail
- it can feel a little invasive to customers
Elizabeth W.
Verified User in Medical Devices
It's just amazing to me that we can watch our customers using our software. It gives a much better view of their behavior than sitting next to them since they don't really know that someone is watching. The filtering capabilities are really good and I love...
Eric K.
Verified User in Computer Software
We haven't had this level of insight from our mobile customers, ever. We are now able to have access to seeing how our customers use our mobile app, which helps us find bugs more quickly as well as validate design very quickly.
Maya H.
Verified User in Medical Devices
No way to tell what i did is working. Dont rely on it.
Verified User in Retail
- it can feel a little invasive to customers
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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