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Compare Klaviyo and Omnisend 
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At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Klaviyo
Star Rating
(1,121)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOmnisend
Star Rating
(1,056)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Omnisend and Klaviyo excel in building and personalizing emails, with both scoring a solid 9.0. However, reviewers mention that Omnisend's user-friendly interface makes it easier for small businesses to create visually appealing campaigns without extensive design skills.
- Reviewers mention that Omnisend shines in ease of use, scoring 9.1 compared to Klaviyo's 8.7. Users on G2 appreciate Omnisend's intuitive dashboard and straightforward setup process, which allows them to get started quickly without a steep learning curve.
- Users say that Omnisend's automated email responses feature is particularly strong, scoring 9.1, while Klaviyo trails slightly at 8.9. Reviewers highlight Omnisend's ability to create effective automated workflows that enhance customer engagement.
- G2 users report that Omnisend's quality of support is rated highly at 9.0, compared to Klaviyo's 8.4. Many users mention that Omnisend's customer service team is responsive and helpful, which is crucial for small businesses needing quick assistance.
- Reviewers mention that while both platforms offer robust analytics, Klaviyo edges out with a score of 8.7 compared to Omnisend's 8.6. Users appreciate Klaviyo's detailed reporting capabilities, which help them track campaign performance more effectively.
- Users on G2 report that Omnisend's bulk SMS feature is rated highly at 9.0, while Klaviyo's is lower at 8.7. Reviewers highlight that Omnisend's SMS capabilities are particularly beneficial for businesses looking to integrate text messaging into their marketing strategy seamlessly.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Klaviyo
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
9.1
857
8.9
851
Ease of Use
8.7
861
9.1
853
Ease of Setup
8.5
515
9.1
481
Ease of Admin
8.9
475
9.2
407
Quality of Support
8.4
819
9.1
777
Has the product been a good partner in doing business?
9.0
478
9.2
393
Product Direction (% positive)
9.0
805
9.1
826
Features by Category
Email Marketing
9.0
507
|
Verified
9.0
638
|
Verified
9.2
499
|
Verified
9.2
613
|
Verified
8.9
488
|
Verified
8.9
608
|
Verified
8.9
448
|
Verified
9.1
570
Online Marketing
7.8
366
|
Verified
8.5
517
|
Verified
8.3
394
|
Verified
8.6
504
|
Verified
8.7
419
|
Verified
8.6
424
|
Verified
8.6
437
8.8
555
|
Verified
8.2
246
8.6
414
Lead Management
8.5
338
8.6
436
|
Verified
8.4
268
8.6
448
|
Verified
9.0
455
|
Verified
8.7
515
|
Verified
7.8
216
8.4
292
8.5
347
|
Verified
8.6
411
|
Verified
8.5
391
|
Verified
8.7
466
|
Verified
8.4
330
|
Verified
8.6
421
|
Verified
8.2
278
|
Verified
8.4
306
|
Verified
Campaign Management
8.7
343
|
Verified
8.7
432
|
Verified
7.9
196
8.3
308
8.1
286
|
Verified
8.3
334
|
Verified
7.6
195
8.3
315
Social
Feature Not Available
8.0
311
7.8
192
8.2
379
|
Verified
7.8
186
8.2
356
|
Verified
7.4
181
8.2
339
|
Verified
7.8
257
|
Verified
8.0
327
|
Verified
Reporting & Analytics
8.5
460
|
Verified
8.9
570
|
Verified
8.3
411
|
Verified
8.6
497
|
Verified
8.3
422
|
Verified
8.6
455
|
Verified
8.4
432
|
Verified
8.7
468
|
Verified
7.5
198
7.8
229
Platform
8.5
318
|
Verified
8.5
377
|
Verified
8.7
299
|
Verified
8.9
360
|
Verified
8.9
308
|
Verified
8.9
251
|
Verified
8.3
204
|
Verified
8.5
292
|
Verified
7.8
191
|
Verified
8.2
259
|
Verified
8.9
310
|
Verified
9.1
362
|
Verified
8.0
156
8.7
278
|
Verified
Agentic AI - Marketing Automation
6.7
23
7.5
72
6.8
23
7.7
71
7.2
22
7.8
72
7.0
22
7.6
72
6.9
23
7.6
72
7.4
24
7.6
72
Integration
8.4
311
|
Verified
8.8
348
|
Verified
8.5
304
|
Verified
8.6
325
|
Verified
8.4
256
|
Verified
8.5
295
|
Verified
Administration
Not enough data
8.6
81
Not enough data
8.5
80
Not enough data
8.8
76
Not enough data
9.0
78
Not enough data
8.3
64
Not enough data
8.6
70
Integrations
Not enough data
8.2
62
Not enough data
8.1
60
Not enough data
8.0
61
Not enough data
8.1
65
Platform
Not enough data
8.7
62
Not enough data
8.5
55
Not enough data
8.4
52
Not enough data
8.5
58
Not enough data
8.4
60
Not enough data
8.7
66
Not enough data
8.6
59
Not enough data
8.9
70
Messenger
7.2
12
Not enough data
6.1
12
Not enough data
6.0
12
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.1
12
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.3
30
Not enough data
8.4
30
Not enough data
Tracking
8.2
27
Not enough data
7.8
28
Not enough data
8.8
30
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.0
29
Not enough data
8.7
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Campaigns
Not enough data
9.3
94
Not enough data
9.3
91
Not enough data
9.3
85
Not enough data
9.3
89
Not enough data
9.2
86
Analytics
Not enough data
9.5
94
Not enough data
9.3
94
Optimization
Not enough data
9.1
73
Not enough data
9.0
89
Not enough data
9.1
82
Not enough data
9.2
90
Agentic AI - Push Notification
Not enough data
7.9
16
Not enough data
7.6
16
Not enough data
8.1
16
Templates
8.6
423
|
Verified
8.4
376
|
Verified
Feature Not Available
7.4
262
|
Verified
8.4
345
|
Verified
8.1
259
8.8
255
8.5
194
Edit
8.4
350
|
Verified
8.4
354
|
Verified
8.8
414
|
Verified
8.7
364
|
Verified
8.3
331
|
Verified
8.3
288
|
Verified
Logistics
8.7
417
|
Verified
8.7
359
|
Verified
7.9
339
|
Verified
8.0
292
|
Verified
8.8
394
|
Verified
8.6
331
|
Verified
8.4
195
8.5
182
Generative AI
7.5
64
7.8
77
7.3
50
7.9
77
Agentic AI - Email Template Builder
6.2
18
6.9
44
6.9
18
7.0
44
Text Messaging
8.6
135
9.0
100
|
Verified
8.0
100
7.8
81
|
Verified
8.8
132
|
Verified
8.8
90
|
Verified
8.3
115
|
Verified
8.5
82
|
Verified
8.7
125
|
Verified
8.8
92
|
Verified
8.5
107
8.8
79
8.8
129
|
Verified
8.7
71
8.6
53
8.6
64
SMS Platform
8.6
134
|
Verified
8.9
104
|
Verified
8.9
133
|
Verified
9.1
109
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
61
8.4
61
|
Verified
8.8
111
|
Verified
8.8
60
|
Verified
Agentic AI - SMS Marketing
6.8
11
8.4
19
6.7
10
8.8
19
6.8
10
8.4
19
6.7
10
8.7
19
6.8
10
8.3
19
7.0
10
8.5
19
Data Sourcing
8.4
76
Not enough data
8.2
67
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
104
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
8.2
36
8.7
21
8.2
35
8.9
20
9.0
35
8.8
21
9.0
34
Campaigns
8.8
22
8.7
34
8.9
21
8.5
34
8.6
22
8.5
34
8.6
22
8.6
33
Integrations
9.0
21
8.0
34
7.9
19
7.7
34
8.9
21
9.4
35
8.3
20
7.6
35
Generative AI
7.4
19
8.0
33
Agentic AI - Vulnerability Scanner
6.8
10
7.4
32
7.2
9
7.3
31
Platform Basics
9.2
15
Not enough data
8.8
15
Not enough data
Platform Data
8.3
14
Not enough data
8.2
15
Not enough data
8.7
15
Not enough data
8.3
14
Not enough data
Platform Additional Functionality
8.2
15
Not enough data
9.0
14
Not enough data
8.2
15
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Page Customization
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.6
15
Not enough data
9.0
15
Page Optimization
Not enough data
8.7
15
Not enough data
9.2
15
Not enough data
9.3
15
Not enough data
8.0
15
Integrations
Not enough data
9.6
15
Not enough data
9.3
16
Not enough data
8.8
15
Generative AI
Not enough data
8.2
15
Agentic AI - Landing Page Builders
Not enough data
8.1
15
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.7
6
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.3
5
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.3
5
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
6.9
26
7.0
14
7.3
26
6.7
14
7.6
26
6.8
14
6.9
26
6.3
14
7.2
26
7.0
14
6.9
26
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.3
16
Not enough data
8.4
16
Not enough data
8.7
17
Not enough data
8.8
16
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
17
Not enough data
8.1
16
Not enough data
7.6
16
Not enough data
8.2
16
Not enough data
8.0
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Omnisend are categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
35.9%
Retail
22.5%
Apparel & Fashion
16.6%
Consumer Goods
8.2%
Marketing and Advertising
6.1%
Health, Wellness and Fitness
5.6%
Other
41.0%
Most Helpful Reviews
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Omnisend
Most Helpful Favorable Review
Cassie L.
Verified User in Consumer Goods
I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Cassie L.
Verified User in Consumer Goods
I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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