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At a Glance
Market Segments
Small-Business (95.7% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(3,842)4.8 out of 5
Market Segments
Small-Business (95.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansListKit
Star Rating
(380)4.8 out of 5
Market Segments
Small-Business (100.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ListKitSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Instantly and ListKit excel in ease of use, scoring 9.5 and 9.5 respectively, making them user-friendly options for small businesses. However, reviewers mention that Instantly's intuitive interface allows for quicker onboarding, which is particularly beneficial for teams with limited technical expertise.
- Reviewers mention that ListKit shines in data accuracy, with scores of 9.3 for both contact and company data accuracy, compared to Instantly's 9.1. Users on G2 highlight that ListKit's data cleaning and enrichment features are particularly robust, ensuring high-quality leads.
- Users say that while both products have strong support, ListKit edges out with a quality of support score of 9.7 compared to Instantly's 9.6. Reviewers appreciate ListKit's responsive customer service, which they find helpful during critical business operations.
- G2 users report that Instantly's lead builder feature, scoring 9.2, is highly effective for generating targeted leads, while ListKit's lead builder scores 9.5, indicating a more comprehensive approach to lead generation. Reviewers mention that ListKit's advanced segmentation capabilities enhance their marketing efforts.
- Users on G2 highlight that both products offer excellent reporting capabilities, scoring 9.3 each. However, reviewers mention that Instantly's reporting dashboard is more customizable, allowing users to tailor reports to their specific needs, which is a significant advantage for data-driven decision-making.
- Reviewers mention that while both products have similar performance and reliability scores (9.5 for Instantly and 9.4 for ListKit), Instantly's integration with CRM and marketing automation tools, scoring 9.0, is noted as being more seamless, which is crucial for maintaining workflow efficiency.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
ListKit
No pricing availableFree Trial
Instantly
Free Trial is available
ListKit
No trial information availableRatings
Meets Requirements
9.4
3,340
9.3
348
Ease of Use
9.5
3,500
9.4
368
Ease of Setup
9.2
2,667
9.4
310
Ease of Admin
9.4
1,804
9.4
140
Quality of Support
9.6
3,315
9.6
344
Has the product been a good partner in doing business?
9.5
1,777
9.4
138
Product Direction (% positive)
9.8
3,376
9.7
354
Features by Category
Sales Force Automation
9.1
151
Not enough data
8.7
146
Not enough data
9.0
158
Not enough data
8.9
146
Not enough data
8.7
147
Not enough data
9.0
147
Not enough data
8.7
142
Not enough data
8.6
137
Not enough data
8.7
145
Not enough data
Marketing Automation
9.5
148
Not enough data
9.5
149
Not enough data
9.4
148
Not enough data
9.1
153
Not enough data
Customer Support
8.9
146
Not enough data
9.1
144
Not enough data
9.0
143
Not enough data
8.3
135
Not enough data
8.9
139
Not enough data
Reporting & Analytics
9.1
132
Not enough data
9.3
129
Not enough data
8.8
131
Not enough data
Mobile & Social
8.7
137
Not enough data
8.5
125
Not enough data
8.6
128
Not enough data
Platform
8.8
178
Not enough data
8.9
172
Not enough data
9.0
171
Not enough data
8.6
172
Not enough data
8.6
170
Not enough data
8.8
168
Not enough data
9.3
173
Not enough data
8.7
180
Not enough data
Integration
9.2
146
Not enough data
8.9
143
Not enough data
8.9
141
Not enough data
Generative AI
8.9
109
Not enough data
Agentic AI - CRM
9.3
7
Not enough data
8.8
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Email Marketing
8.9
2320
Not enough data
9.3
2349
Not enough data
9.5
2353
Not enough data
9.4
2317
Not enough data
9.6
2369
Not enough data
9.4
2326
Not enough data
9.1
2215
Not enough data
9.1
2038
Not enough data
8.4
1929
Not enough data
Reporting & Analytics
9.2
2281
Not enough data
9.2
2281
Not enough data
Generative AI
8.7
1389
Not enough data
8.7
1396
Not enough data
Agentic AI - Email Marketing
8.7
50
Not enough data
8.6
49
Not enough data
9.0
50
Not enough data
8.8
49
Not enough data
8.9
49
Not enough data
Integration
9.3
2321
Not enough data
8.9
2190
Not enough data
8.7
2156
Not enough data
8.7
2038
Not enough data
8.2
1989
Not enough data
8.2
1921
Not enough data
Data Availability
9.2
529
9.3
293
9.1
520
9.3
291
8.9
505
9.1
287
8.7
189
9.0
234
Data Accuracy
9.1
482
9.2
279
9.1
498
9.2
280
8.9
210
9.0
234
Agentic AI - Sales Intelligence
Not enough data
4.2
10
Not enough data
5.0
8
Not enough data
5.6
9
Not enough data
4.8
9
Not enough data
5.2
9
Not enough data
5.4
9
Platform
9.0
455
9.1
244
9.2
460
9.2
243
9.4
494
9.3
246
9.3
462
9.2
249
8.8
440
8.6
241
8.9
465
8.8
243
Features
9.2
470
9.4
277
9.0
493
8.7
272
9.0
459
9.1
270
9.1
472
9.2
267
9.1
456
9.3
268
8.8
444
8.2
259
9.0
461
8.7
260
9.2
453
8.8
259
9.3
470
8.4
260
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
9.0
170
Not enough data
Lead Management
9.1
194
Not enough data
8.6
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.7
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
9.0
179
Not enough data
8.6
160
Not enough data
9.4
160
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
437
Not enough data
9.0
411
Not enough data
9.4
455
Not enough data
8.9
405
Not enough data
Organization
9.1
414
Not enough data
9.1
396
Not enough data
9.0
401
Not enough data
Performance Analysis
8.8
407
Not enough data
9.2
433
Not enough data
Sales Analysis
8.6
444
Not enough data
8.7
405
Not enough data
Generative AI
9.0
290
Not enough data
9.0
287
Not enough data
Agentic AI - AI Sales Assistant
8.9
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
Diagnosis
8.8
1490
Not enough data
9.2
1535
Not enough data
9.1
1569
Not enough data
9.2
1472
Not enough data
Tracking
9.1
1490
Not enough data
9.1
1449
Not enough data
9.3
1550
Not enough data
9.1
1466
Not enough data
9.0
1458
Not enough data
Reporting
9.3
1605
Not enough data
9.3
1620
Not enough data
9.2
1556
Not enough data
9.0
1580
Not enough data
Agentic AI - Email Deliverability
8.6
34
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.5
34
Not enough data
8.9
34
Not enough data
Integrated Workflows
8.4
221
Not enough data
9.2
224
Not enough data
7.0
214
Not enough data
7.5
213
Not enough data
8.2
232
Not enough data
7.7
212
Not enough data
8.0
224
Not enough data
Repeatability and Reportability
8.1
208
Not enough data
8.3
204
Not enough data
8.5
206
Not enough data
7.9
217
Not enough data
7.4
205
Not enough data
AI and Automation
8.5
212
Not enough data
8.4
216
Not enough data
8.5
214
Not enough data
8.2
213
Not enough data
8.2
201
Not enough data
Generative AI
8.4
206
Not enough data
Agentic AI - Sales Engagement
8.3
61
Not enough data
8.5
61
Not enough data
8.3
61
Not enough data
8.4
59
Not enough data
8.4
61
Not enough data
8.4
60
Not enough data
8.2
61
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
8.1
8
Not enough data
Agentic AI - Lead Mining
8.8
8
Not enough data
8.1
8
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
9.0
31
Not enough data
8.8
31
Not enough data
8.9
30
Not enough data
8.9
30
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.7
30
Not enough data
Analytics
9.3
922
Not enough data
9.2
896
Not enough data
8.9
856
Not enough data
Customizations
9.3
885
Not enough data
9.6
916
Not enough data
9.1
947
Not enough data
9.3
914
Not enough data
9.1
896
Not enough data
Generative AI
8.9
633
Not enough data
Categories
Categories
Shared Categories
Instantly and ListKit are categorized as Sales Intelligence
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, and Email Marketing
ListKit has no unique categories
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ListKit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.4%
Computer Software
9.6%
Information Technology and Services
7.7%
Consulting
6.1%
Staffing and Recruiting
4.6%
Other
20.6%
Marketing and Advertising
66.1%
Consulting
8.6%
Computer Software
8.6%
Financial Services
3.9%
Health, Wellness and Fitness
1.6%
Other
11.2%
Most Helpful Reviews
Instantly
Most Helpful Favorable Review
Daniel G.
Verified User in Marketing and Advertising
The ability to connect unlimited email accounts, create multi-step email campaigns, A-Z test each email variation & respond to prospects all in one tool (all for a small & reasonable price).
Most Helpful Critical Review
Verified User in Marketing and Advertising
Blocklist feature is a joke (only applies to new leads, only when uploaded). Lead search within campaigns is limited and only capable of filtering by keyword and status. In trying to resolve my first issue with support, their help was usless. It is clear...
ListKit
Most Helpful Favorable Review
Kelvin B.
Verified User in Staffing and Recruiting
Its built-in verification tool is quite sharp, and its usability is on point.
Most Helpful Critical Review
Mallory D.
Verified User in Health, Wellness and Fitness
They have so many companies/contacts it can feel a bit overwhelming at first. I highly recommend scheduling a complimentary introduction with the ListKit team.
Daniel G.
Verified User in Marketing and Advertising
The ability to connect unlimited email accounts, create multi-step email campaigns, A-Z test each email variation & respond to prospects all in one tool (all for a small & reasonable price).
Kelvin B.
Verified User in Staffing and Recruiting
Its built-in verification tool is quite sharp, and its usability is on point.
Verified User in Marketing and Advertising
Blocklist feature is a joke (only applies to new leads, only when uploaded). Lead search within campaigns is limited and only capable of filtering by keyword and status. In trying to resolve my first issue with support, their help was usless. It is clear...
Mallory D.
Verified User in Health, Wellness and Fitness
They have so many companies/contacts it can feel a bit overwhelming at first. I highly recommend scheduling a complimentary introduction with the ListKit team.
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
ListKit has no discussions with answers
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