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At a Glance
Market Segments
Small-Business (95.7% of reviews)
Small-Business (97.1% of reviews)
Entry-Level Pricing
Free Trial Per Month
$39.00 2000 Active Lead Per Month
Instantly
Star Rating
(3,842)4.8 out of 5
Market Segments
Small-Business (95.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSmartlead
Star Rating
(276)4.6 out of 5
Market Segments
Small-Business (97.1% of reviews)
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Instantly excels in Quality of Support with a score of 9.6, while Smartlead trails behind at 8.9. Reviewers mention that Instantly's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Instantly offers superior Ease of Use with a score of 9.5 compared to Smartlead's 9.0. Users say that the intuitive interface and straightforward navigation in Instantly make it accessible for users of all skill levels.
- Users on G2 highlight that Instantly's Automated Email Responses feature scores 9.1, significantly outperforming Smartlead's 8.5. Reviewers mention that this feature allows for timely engagement with leads, enhancing overall communication efficiency.
- Reviewers mention that Instantly's Manage Email Deliverability feature scores 9.4, while Smartlead scores 9.1. Users report that Instantly provides better tools for ensuring emails reach their intended recipients, which is crucial for marketing success.
- Users say that Instantly shines in Performance and Reliability with a score of 9.4, compared to Smartlead's 8.8. Reviewers mention that Instantly's platform is consistently stable, allowing for uninterrupted email campaigns.
- G2 users report that Instantly's Building and Personalizing Emails feature scores 9.4, while Smartlead's score is 9.1. Reviewers mention that Instantly offers more customizable templates and user-friendly design tools, making it easier to create engaging emails.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Perfect for trying out Smartlead / Solopreneurs
- 6000 Emails per month
- Unlimited Email Warm Up
- Unlimited Email Accounts
Free Trial
Instantly
Free Trial is available
Smartlead
Free Trial is available
Ratings
Meets Requirements
9.4
3,340
9.0
238
Ease of Use
9.5
3,500
8.9
259
Ease of Setup
9.2
2,667
8.8
231
Ease of Admin
9.4
1,804
9.0
118
Quality of Support
9.6
3,315
8.8
235
Has the product been a good partner in doing business?
9.5
1,777
9.2
117
Product Direction (% positive)
9.8
3,376
9.3
240
Features by Category
Sales Force Automation
9.1
151
Not enough data
8.7
146
Not enough data
9.0
158
Not enough data
8.9
146
Not enough data
8.7
147
Not enough data
9.0
147
Not enough data
8.7
142
Not enough data
8.6
137
Not enough data
8.7
145
Not enough data
Marketing Automation
9.5
148
Not enough data
9.5
149
Not enough data
9.4
148
Not enough data
9.1
153
Not enough data
Customer Support
8.9
146
Not enough data
9.1
144
Not enough data
9.0
143
Not enough data
8.3
135
Not enough data
8.9
139
Not enough data
Reporting & Analytics
9.1
132
Not enough data
9.3
129
Not enough data
8.8
131
Not enough data
Mobile & Social
8.7
137
Not enough data
8.5
125
Not enough data
8.6
128
Not enough data
Platform
8.8
178
Not enough data
8.9
172
Not enough data
9.0
171
Not enough data
8.6
172
Not enough data
8.6
170
Not enough data
8.8
168
Not enough data
9.3
173
Not enough data
8.7
180
Not enough data
Integration
9.2
146
Not enough data
8.9
143
Not enough data
8.9
141
Not enough data
Generative AI
8.9
109
Not enough data
Agentic AI - CRM
9.3
7
Not enough data
8.8
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Email Marketing
8.9
2320
8.4
156
9.3
2349
8.7
153
9.5
2353
9.4
152
9.4
2317
9.1
150
9.6
2369
9.5
150
9.4
2326
9.1
148
9.1
2215
8.5
147
9.1
2038
9.1
138
8.4
1929
7.3
134
Reporting & Analytics
9.2
2281
9.1
148
9.2
2281
8.6
145
Generative AI
8.7
1389
7.8
137
8.7
1396
7.7
38
Agentic AI - Email Marketing
8.7
50
7.0
20
8.6
49
7.7
20
9.0
50
7.9
20
8.8
49
7.9
19
8.9
49
8.1
21
Integration
9.3
2321
8.7
148
8.9
2190
9.1
146
8.7
2156
8.6
144
8.7
2038
8.5
139
8.2
1989
7.0
135
8.2
1921
6.7
131
Data Availability
9.2
529
Not enough data
9.1
520
Not enough data
8.9
505
Not enough data
8.7
189
Not enough data
Data Accuracy
9.1
482
Not enough data
9.1
498
Not enough data
8.9
210
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
455
Not enough data
9.2
460
Not enough data
9.4
494
Not enough data
9.3
462
Not enough data
8.8
440
Not enough data
8.9
465
Not enough data
Features
9.2
470
Not enough data
9.0
493
Not enough data
9.0
459
Not enough data
9.1
472
Not enough data
9.1
456
Not enough data
8.8
444
Not enough data
9.0
461
Not enough data
9.2
453
Not enough data
9.3
470
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
9.0
170
Not enough data
Lead Management
9.1
194
Not enough data
8.6
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.7
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
9.0
179
Not enough data
8.6
160
Not enough data
9.4
160
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
437
Not enough data
9.0
411
Not enough data
9.4
455
Not enough data
8.9
405
Not enough data
Organization
9.1
414
Not enough data
9.1
396
Not enough data
9.0
401
Not enough data
Performance Analysis
8.8
407
Not enough data
9.2
433
Not enough data
Sales Analysis
8.6
444
Not enough data
8.7
405
Not enough data
Generative AI
9.0
290
Not enough data
9.0
287
Not enough data
Agentic AI - AI Sales Assistant
8.9
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
Diagnosis
8.8
1490
8.5
14
9.2
1535
8.7
14
9.1
1569
8.1
14
9.2
1472
8.6
13
Tracking
9.1
1490
8.5
14
9.1
1449
8.6
14
9.3
1550
8.1
14
9.1
1466
8.0
14
9.0
1458
7.9
13
Reporting
9.3
1605
8.6
14
9.3
1620
8.6
14
9.2
1556
8.6
12
9.0
1580
8.2
14
Agentic AI - Email Deliverability
8.6
34
7.7
14
8.7
34
7.7
14
8.6
34
7.9
14
8.5
34
7.7
14
8.9
34
7.6
14
Integrated Workflows
8.4
221
Not enough data
9.2
224
Not enough data
7.0
214
Not enough data
7.5
213
Not enough data
8.2
232
Not enough data
7.7
212
Not enough data
8.0
224
Not enough data
Repeatability and Reportability
8.1
208
Not enough data
8.3
204
Not enough data
8.5
206
Not enough data
7.9
217
Not enough data
7.4
205
Not enough data
AI and Automation
8.5
212
Not enough data
8.4
216
Not enough data
8.5
214
Not enough data
8.2
213
Not enough data
8.2
201
Not enough data
Generative AI
8.4
206
Not enough data
Agentic AI - Sales Engagement
8.3
61
Not enough data
8.5
61
Not enough data
8.3
61
Not enough data
8.4
59
Not enough data
8.4
61
Not enough data
8.4
60
Not enough data
8.2
61
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
8.1
8
Not enough data
Agentic AI - Lead Mining
8.8
8
Not enough data
8.1
8
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
9.0
31
Not enough data
8.8
31
Not enough data
8.9
30
Not enough data
8.9
30
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.7
30
Not enough data
Analytics
9.3
922
Not enough data
9.2
896
Not enough data
8.9
856
Not enough data
Customizations
9.3
885
Not enough data
9.6
916
Not enough data
9.1
947
Not enough data
9.3
914
Not enough data
9.1
896
Not enough data
Generative AI
8.9
633
Not enough data
Categories
Categories
Shared Categories
Instantly and Smartlead are categorized as Email Deliverability and Email Marketing
Unique Categories
Instantly is categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, and Sales Intelligence
Smartlead has no unique categories
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.4%
Computer Software
9.6%
Information Technology and Services
7.7%
Consulting
6.1%
Staffing and Recruiting
4.6%
Other
20.6%
Marketing and Advertising
49.8%
Computer Software
13.6%
Consulting
7.8%
Information Technology and Services
7.0%
Financial Services
5.1%
Other
16.7%
Most Helpful Reviews
Instantly
Most Helpful Favorable Review
Ahmad M.
Verified User in Consulting
In my opinion, the web's simplicity is its greatest asset. It has effectively streamlined the process of accessing extensive resources, which has greatly aided in memorisation and learning new techniques. I particularly appreciate the inclusion of...
Most Helpful Critical Review
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Smartlead
Most Helpful Favorable Review
Stephen O.
Verified User in Marketing and Advertising
Smartlead's email follow-up automation is a time-saver for crafting and delivering outreach sequences. Pre-designed templates are cool and a helpful advantage, especially for those new to cold emailing. Smartlead emphasizes its technology to boost...
Most Helpful Critical Review
Antonio .
Verified User in Marketing and Advertising
1. Warmup is not the best. It's missing some basic features such as scheduling, and importance marking, but more than anything it's ineffective. We've warmed up between 100 and 150 new email addresses on Smartlead and all of them had 100% domain reputation....
Ahmad M.
Verified User in Consulting
In my opinion, the web's simplicity is its greatest asset. It has effectively streamlined the process of accessing extensive resources, which has greatly aided in memorisation and learning new techniques. I particularly appreciate the inclusion of...
Stephen O.
Verified User in Marketing and Advertising
Smartlead's email follow-up automation is a time-saver for crafting and delivering outreach sequences. Pre-designed templates are cool and a helpful advantage, especially for those new to cold emailing. Smartlead emphasizes its technology to boost...
Abby C.
Verified User in Marketing and Advertising
I’ve been paying for the “done-for-you” email accounts and using Instantly to send cold emails, but unfortunately, it hasn’t worked most of the time. The email accounts stopped functioning, which means no emails are being sent — yet I’m still being...
Antonio .
Verified User in Marketing and Advertising
1. Warmup is not the best. It's missing some basic features such as scheduling, and importance marking, but more than anything it's ineffective. We've warmed up between 100 and 150 new email addresses on Smartlead and all of them had 100% domain reputation....
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Smartlead has no discussions with answers
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