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Smartlead Reviews & Product Details

Smartlead Product Details

Pricing

Pricing provided by Smartlead.

Basic Plan

$39.00
2000 Active Lead Per Month

Smartlead Media

Smartlead Demo - Unlimited Email Warmups
Maintain a high sender reputation with AI-powered email interactions t.o avoid spam folders. Use humanized, natural email activity and smart replies to keep your emails out of spam
Smartlead Demo - SmartBot AI
Create persona specific high converting sales copy using SmartAI bot. Reply to your leads, using reply context and AI, single click. Train your AI bot to get to 100% categorisation accuracy.
Smartlead Demo - Premium Deliverability
Experience unmatched deliverability with Smartlead tailored approach, ensuring your messages consistently land in your lead's inbox. Build your sales pipeline reliably and with confidence.
Smartlead Demo - Master Inbox 3.0
MI3 simplifies communication and tracking, allowing sales reps to focus on closing deals. Real-time updates and data-driven market predictions help plan marketing strategies strategically.
Smartlead Demo - White Labeling Solution
Build Long-Lasting Relationships with Your Clients. Offer an exclusive white-labeled experience to extend your brand, automate manual reporting, and ensure client retention. The #1 white-label cold email tool for your agency.
A full demo of Smartlead.ai's engine and how to use all the features to build out a powerful outbound system with minimal effort.
Play Smartlead Video
A full demo of Smartlead.ai's engine and how to use all the features to build out a powerful outbound system with minimal effort.
Sergio and his team at AxoLeads achieved exceptional results with Smartlead, booking 17 calls and receiving 70 positive responses within just two weeks of launching their campaign.
Play Smartlead Video
Sergio and his team at AxoLeads achieved exceptional results with Smartlead, booking 17 calls and receiving 70 positive responses within just two weeks of launching their campaign.
Smartlead Meet Up 2024: Exclusive Sneak Pee with Cold Email Pros
Play Smartlead Video
Smartlead Meet Up 2024: Exclusive Sneak Pee with Cold Email Pros
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Smartlead Reviews (275)

Reviews

Smartlead Reviews (275)

4.6
275 reviews

Pros & Cons

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Isabella  B.
IB
Founder
Small-Business (50 or fewer emp.)
"Best Cold Email Platform"
What do you like best about Smartlead?

Smartlead makes it easy for users to send cold email. I've been using it for cold email on and off for the past 3 years. The team is constantly improving the platform. I'm a big fan of their latest iteration around adding a CRM to visually track your leads so you don't leave money on the table. Highly recommend for cold email. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I don't have any negative feedback. I'm in awe of how they are constantly improving and reiterating the platform. Review collected by and hosted on G2.com.

Frederik J.
FJ
Co-founder & CEO
Small-Business (50 or fewer emp.)
"Smartlead is the backbone of our cold email infrastructure"
What do you like best about Smartlead?

Smartlead is the single most reliable and scalable cold email platform we’ve used, hands down. It powers the entire backend of our outbound operations across dozens of client accounts and thousands of inboxes.

We’ve generated over 2,000 positive replies and more than $20M in revenue using Smartlead. The ability to manage inbox warmups, rotate domains, control daily limits, and run high-performing Spintax-based messaging at scale makes it a true performance tool, not just a sending platform.

Deliverability has been consistently strong, and the level of automation available through their API and tagging system is what lets us run things smoothly across multiple verticals, campaigns, and teams. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

No tool is perfect, Smartlead’s Master Inbox will sometimes have a bug or two but reloading almost always fixes it. But as the platform continues to evolve, the pace of improvements has been fast and support has always been responsive when issues come up. Review collected by and hosted on G2.com.

SB
Business and Technology Advisor
Small-Business (50 or fewer emp.)
"Easy to use scalable Cold Email outreach solution"
What do you like best about Smartlead?

Smartlead makes cold email outreach at scale easy. The unlimited inbox rotation, built-in warmup, and powerful deliverability tools mean we don’t have to worry about emails landing in spam.

The UI is clean, and the campaign setup process is intuitive.

Their Smart Inbox features and unified inbox make tracking replies very efficient. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

The reporting dashboard could be better, more detailed - especially when it comes to reply categorization and performance by inbox. Also, occasionally there's a slight delay in syncing email accounts or loading larger campaigns. Review collected by and hosted on G2.com.

Divyanshi S.
DS
Founder
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Reliable, Easy-to-Use Outreach Automation Tool"
What do you like best about Smartlead?

What I like best about Smartlead is how easy it makes running automated outreach across multiple channels. The auto-rotation of inboxes is a game-changer for deliverability, and the AI personalization saves so much time. Plus, the UI is clean, and I can track everything super easily. Makes scaling outreach way less of a headache. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Honestly, nothing major comes to mind. Like any tool, there’s always room for small tweaks or improvements, but overall it’s been smooth and does what it promises. Review collected by and hosted on G2.com.

Sönke V.
SV
Partner
Small-Business (50 or fewer emp.)
"Set it and scale it. Smartlead is a great outreach engine for our agency"
What do you like best about Smartlead?

The volume Smartlead can handle is wild. I’m running 30+ inboxes with warm-up, sequencing, and deliverability optimization — all under one roof. The campaign builder is super flexible, and I can run multivariate tests without breaking a sweat for my clients. Plus, the shared inbox view makes it easy for my setters to jump in and reply in real-time. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Reporting could be more customizable. I’d love deeper insights on inbox-level performance or reply quality. Also, initial setup might overwhelm newer users — it’s powerful, but not exactly plug-and-play if you don’t know what you’re doing. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"Best Cold Email Platform on the Market, Great Integrations A***********"
What do you like best about Smartlead?

Smartlead is one of the best cold email platform / providers on the market at present. It allows you to integrate multiple other tools, such as Clay and Make, buts its main feature is the unlimited amount of mailboxes you can utilise on the platform. Overall its easy to set up and run and get your email campaigns implemented, we use it pretty much 365 days a year to run outbound campaigns for us. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I think the UX and navigation could use a bit more work, but overall its a great platform. Review collected by and hosted on G2.com.

Gabriel M.
GM
Chief Executive Officer
Small-Business (50 or fewer emp.)
"One of the most scalable cold email tool we’ve used"
What do you like best about Smartlead?

Smartlead helped us scale to millions of emails with strong deliverability.

The unlimited sending, easy inbox warm-up, and flexibility with custom tracking domains make it perfect for high-volume outbound. The UI is clean and the team ships updates fast.

Workflows are intuitive, support is responsive, and Smartlead keeps improving with features that actually matter—like inbox rotation, blacklist monitoring, and advanced reply detection. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Very occasionally, untracked emails take a few minutes to appear in the dashboard, but it’s rare and doesn’t impact performance overall. Review collected by and hosted on G2.com.

JITENDRA D.
JD
Founder
Small-Business (50 or fewer emp.)
"Great Software for sending cold email"
What do you like best about Smartlead?

The user interface is quite great and easy to use. It provides all the required features to send cold emails. Also, their customer support is great. Also, the integrated CRM is good and does the job fine Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

The price is a little on the expensive side, but aside from that, everything else is excellent. Review collected by and hosted on G2.com.

Akansh G.
AG
SaaS Copywriter & Google Ads Marketing Strategist
Small-Business (50 or fewer emp.)
"The best tool for getting your cold emails delivered."
What do you like best about Smartlead?

The best part about Smartlead is deliverability. I have also tried other tools for my cold email campaign but my campaign metrics were always top of the line when using smartlead.

Plus, they have a great API that we converted into an MCP server, and now we control everything (from campaign creation to reporting), all using prompts. Plus they have great integrations too!

I highly recommend Smartlead to anyone who wants an easy solution to make their outbound work in 2025 and beyond. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Nothing as such for now. Even if there is a bug or some error sometimes, the team assists in fixing it asap. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Smartlead leads the way."
What do you like best about Smartlead?

Smartlead basically leads the way when it comes to cold email outbound. Tremendous leadership means every one of its users are consistently kept up to date not just with the product, but also how they can actually succeed in business.

The product itself also has so many features to put you in the position to make your cold emails work - far more sophisticated than most enterprise platforms.

As a cold email agency owner that has tested different platforms, I give Smartlead the top choice. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Can't think of anything - maybe customer service could be a little quicker, but they usually fix most issues in the end so can't complain. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Smartlead.

Basic Plan

$39.00
2000 Active Lead Per Month

Pro Plan

$94.00
30000 Active Lead Per Month

Custom Plan

Starting at $174.00
12000000 Active Lead Per Month
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Smartlead Features
Data Import & Export Tools
Integration APIs
Breadth of Partner Applications
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
A/B Testing
Basic Reporting
AI Text Generation
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