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At a Glance
Market Segments
Small-Business (67.7% of reviews)
Small-Business (97.1% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$39.00 2000 Active Lead Per Month
Apollo.io
Star Rating
(9,215)4.7 out of 5
Market Segments
Small-Business (67.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSmartlead
Star Rating
(276)4.6 out of 5
Market Segments
Small-Business (97.1% of reviews)
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in its overall star rating of 4.7, which reflects a strong user satisfaction compared to Smartlead's 4.6. Reviewers mention that Apollo.io's user-friendly interface and robust features contribute to its higher rating.
- Reviewers mention that Smartlead has a significant advantage in catering to small businesses, with 97.5% of its reviews coming from this segment, compared to Apollo.io's 67.9%. Users on G2 appreciate Smartlead's tailored features for small business needs.
- Users say that Apollo.io offers a free entry-level price, making it an attractive option for startups and small businesses, while Smartlead's entry-level price of $39.00 is seen as a barrier for some users looking for budget-friendly solutions.
- Reviewers mention that Smartlead shines in high-volume sending capabilities, scoring 9.5 compared to Apollo.io's 8.2. Users report that Smartlead's features allow for efficient mass email campaigns, which is crucial for businesses with large outreach needs.
- Users on G2 highlight that Smartlead's automated email responses score 8.5, slightly better than Apollo.io's 8.3. Reviewers mention that Smartlead's automation features help streamline communication, enhancing user engagement.
- Reviewers mention that both products have similar scores in ease of admin (9.1), but Smartlead's multi-user account feature scores higher at 9.2, indicating that it may be better suited for teams needing collaborative access, as users appreciate the seamless management of multiple accounts.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Perfect for trying out Smartlead / Solopreneurs
- 6000 Emails per month
- Unlimited Email Warm Up
- Unlimited Email Accounts
Free Trial
Apollo.io
Free Trial is available
Smartlead
Free Trial is available
Ratings
Meets Requirements
9.1
7,306
9.0
238
Ease of Use
9.0
7,402
8.9
260
Ease of Setup
8.9
3,635
8.8
231
Ease of Admin
9.1
2,411
9.0
118
Quality of Support
8.8
6,254
8.8
235
Has the product been a good partner in doing business?
9.2
2,395
9.2
117
Product Direction (% positive)
9.4
7,028
9.3
240
Features by Category
Email Marketing
Not enough data
8.4
156
Not enough data
8.7
153
Not enough data
9.4
152
Not enough data
9.1
150
Not enough data
9.5
150
Not enough data
9.1
148
Not enough data
8.5
147
Not enough data
9.1
138
Not enough data
7.3
134
Reporting & Analytics
Not enough data
9.1
148
Not enough data
8.6
145
Generative AI
Not enough data
7.8
137
Not enough data
7.7
38
Agentic AI - Email Marketing
Not enough data
7.0
20
Not enough data
7.7
20
Not enough data
7.9
20
Not enough data
7.9
19
Not enough data
8.1
21
Integration
Not enough data
8.7
148
Not enough data
9.1
146
Not enough data
8.6
144
Not enough data
8.5
139
Not enough data
7.0
135
Not enough data
6.7
131
Data Availability
8.8
2561
Not enough data
8.9
2534
Not enough data
8.6
2375
Not enough data
7.5
552
Not enough data
Data Accuracy
8.3
2504
Not enough data
8.6
2461
Not enough data
7.4
537
Not enough data
Agentic AI - Sales Intelligence
7.7
156
Not enough data
7.6
155
Not enough data
7.6
152
Not enough data
7.5
154
Not enough data
7.2
154
Not enough data
7.6
153
Not enough data
Platform
8.4
1121
Not enough data
8.8
1699
|
Verified
Not enough data
9.0
1820
Not enough data
8.6
1658
|
Verified
Not enough data
7.7
1312
|
Verified
Not enough data
8.3
1315
Not enough data
Features
8.9
2079
Not enough data
8.6
1836
Not enough data
8.5
1904
|
Verified
Not enough data
8.7
2022
|
Verified
Not enough data
9.1
2362
|
Verified
Not enough data
8.3
1617
Not enough data
8.3
1044
Not enough data
8.5
1829
|
Verified
Not enough data
8.5
1755
|
Verified
Not enough data
Lead Intelligence
8.1
571
Not enough data
8.2
567
Not enough data
8.3
566
Not enough data
Lead Management
8.5
581
Not enough data
7.7
574
Not enough data
8.4
571
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
553
Not enough data
7.4
544
Not enough data
7.7
544
Not enough data
7.9
546
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
544
Not enough data
7.9
535
Not enough data
8.3
537
Not enough data
Agentic AI - Account Data Management
8.3
16
Not enough data
8.4
16
Not enough data
8.1
16
Not enough data
8.0
16
Not enough data
8.3
16
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
Not enough data
8.3
709
Not enough data
8.4
705
Not enough data
8.0
674
Not enough data
Organization
8.3
679
Not enough data
8.3
679
Not enough data
8.3
673
Not enough data
Performance Analysis
7.9
694
Not enough data
8.4
711
Not enough data
Sales Analysis
7.8
682
Not enough data
8.0
687
Not enough data
Generative AI
7.9
566
Not enough data
7.9
564
Not enough data
Agentic AI - AI Sales Assistant
7.9
33
Not enough data
8.3
33
Not enough data
8.1
33
Not enough data
8.2
33
Not enough data
8.0
33
Not enough data
7.8
32
Not enough data
8.5
32
Not enough data
Diagnosis
7.6
395
8.5
14
7.7
395
8.7
14
7.9
392
8.1
14
8.1
387
8.6
13
Tracking
8.0
392
8.5
14
7.8
384
8.6
14
8.4
391
8.1
14
8.0
387
8.0
14
7.9
378
7.9
13
Reporting
8.2
381
8.6
14
8.1
378
8.6
14
7.8
373
8.6
12
7.6
372
8.2
14
Agentic AI - Email Deliverability
7.8
55
7.7
14
7.8
54
7.7
14
7.6
54
7.9
14
7.6
54
7.7
14
7.5
54
7.6
14
Integrated Workflows
8.6
2247
|
Verified
Not enough data
9.0
2597
|
Verified
Not enough data
8.0
1821
|
Verified
Not enough data
8.4
2045
Not enough data
8.5
2166
|
Verified
Not enough data
8.4
1900
Not enough data
8.4
1923
Not enough data
Repeatability and Reportability
8.5
2056
|
Verified
Not enough data
8.7
2122
|
Verified
Not enough data
8.7
2110
|
Verified
Not enough data
8.3
1977
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2149
Not enough data
8.5
2123
Not enough data
8.5
1982
Not enough data
8.3
1927
Not enough data
8.2
1770
Not enough data
Generative AI
7.8
970
Not enough data
Agentic AI - Sales Engagement
7.4
112
Not enough data
7.5
109
Not enough data
7.2
111
Not enough data
7.3
112
Not enough data
7.1
110
Not enough data
7.1
113
Not enough data
7.5
112
Not enough data
Dialing Options
8.0
79
Not enough data
Feature Not Available
Not enough data
7.1
7
Not enough data
Agent Tools
6.7
76
Not enough data
7.1
78
Not enough data
7.9
79
Not enough data
Automation
7.1
76
Not enough data
6.9
76
Not enough data
7.1
76
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.7
7
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
216
Not enough data
8.4
212
Not enough data
8.6
212
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
200
Not enough data
8.6
205
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
238
Not enough data
8.5
245
Not enough data
7.6
234
Not enough data
Platform Additional Functionality
8.5
250
Not enough data
8.2
239
Not enough data
7.7
235
Not enough data
8.1
236
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
43
Not enough data
Transcription
8.3
43
Not enough data
8.2
42
Not enough data
Feature Not Available
Not enough data
8.0
42
Not enough data
Editing
8.3
42
Not enough data
8.1
42
Not enough data
8.5
42
Not enough data
8.1
41
Not enough data
Integration
7.9
42
Not enough data
7.6
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
42
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3292
|
Verified
Not enough data
8.9
3141
|
Verified
Not enough data
8.8
3330
|
Verified
Not enough data
8.8
3015
|
Verified
Not enough data
9.2
3116
Not enough data
Agentic AI - Lead Intelligence
8.1
65
Not enough data
Lead Monitoring
8.7
885
Not enough data
8.5
883
Not enough data
8.5
878
Not enough data
Agentic AI - Lead Capture
7.7
87
Not enough data
7.3
87
Not enough data
Data Capture
8.0
875
Not enough data
8.4
839
Not enough data
8.1
835
Not enough data
8.5
863
Not enough data
Analytics
8.6
860
Not enough data
8.5
848
Not enough data
Customization
8.2
836
Not enough data
8.3
854
Not enough data
8.3
832
Not enough data
8.5
857
Not enough data
Matching
8.6
149
Not enough data
8.2
146
Not enough data
8.1
145
Not enough data
Routing
8.4
145
Not enough data
8.4
141
Not enough data
8.3
143
Not enough data
8.7
140
Not enough data
Platform Operations
8.5
142
Not enough data
8.4
139
Not enough data
8.4
141
Not enough data
8.1
142
Not enough data
8.5
141
Not enough data
8.6
142
Not enough data
Revenue Sourcing and Forecasting
8.1
41
Not enough data
8.5
41
Not enough data
8.3
41
Not enough data
8.2
40
Not enough data
8.3
41
Not enough data
7.8
40
Not enough data
8.3
41
Not enough data
CRM Data Enrichment
8.8
41
Not enough data
8.5
40
Not enough data
8.4
40
Not enough data
8.8
40
Not enough data
8.7
40
Not enough data
Account Management
8.3
40
Not enough data
8.3
40
Not enough data
8.2
40
Not enough data
8.3
40
Not enough data
8.3
40
Not enough data
8.0
40
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
9.1
9
Not enough data
8.5
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
9.3
9
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
85
Not enough data
8.6
90
Not enough data
7.7
83
Not enough data
8.1
84
Not enough data
7.8
81
Not enough data
Branding & Customizatio
7.9
82
Not enough data
8.0
84
Not enough data
7.8
80
Not enough data
Automatic Rules & Configurations
8.6
86
Not enough data
8.7
81
Not enough data
8.4
82
Not enough data
Agentic AI - Business Scheduling
7.6
14
Not enough data
7.4
13
Not enough data
Generative AI
7.8
689
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
82
Not enough data
Meeting Prep - AI Meeting Assistants
7.6
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
7.0
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
Agentic AI - AI Meeting Assistants
6.7
7
Not enough data
6.7
7
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
Agentic AI - Lead Mining
8.0
67
Not enough data
7.5
67
Not enough data
Agentic AI - Visitor Identification
8.6
7
Not enough data
Agentic AI - Lead Scoring
8.3
43
Not enough data
8.5
43
Not enough data
8.3
41
Not enough data
8.3
42
Not enough data
Attribution
9.0
357
Not enough data
8.9
354
Not enough data
8.6
329
Not enough data
Discovery
9.1
362
Not enough data
8.7
336
Not enough data
8.8
355
Not enough data
Management
8.5
327
Not enough data
8.7
349
Not enough data
Platform
8.8
331
Not enough data
8.8
338
Not enough data
Agentic AI - Sales Performance Management
8.2
20
Not enough data
8.8
20
Not enough data
8.4
20
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
227
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
235
Not enough data
8.5
239
Not enough data
8.3
234
Not enough data
Administrative
8.4
233
Not enough data
8.4
229
Not enough data
8.2
228
Not enough data
Agentic AI - Email Tracking
7.9
80
Not enough data
7.8
80
Not enough data
7.7
80
Not enough data
7.6
79
Not enough data
7.5
79
Not enough data
7.6
78
Not enough data
7.6
78
Not enough data
Analytics
8.4
720
Not enough data
8.3
708
Not enough data
8.0
697
Not enough data
Customizations
8.5
707
Not enough data
8.8
712
Not enough data
8.4
713
Not enough data
8.3
705
Not enough data
8.5
695
Not enough data
Generative AI
7.9
609
Not enough data
Agentic AI - Outbound Call Tracking
7.9
40
Not enough data
8.2
40
Not enough data
Calling
8.1
326
Not enough data
7.9
318
Not enough data
8.1
315
Not enough data
8.3
312
Not enough data
7.6
41
Not enough data
Contacts
8.3
315
Not enough data
8.1
308
Not enough data
8.4
313
Not enough data
Insights
8.3
310
Not enough data
8.2
308
Not enough data
7.8
303
Not enough data
8.5
309
Not enough data
8.2
301
Not enough data
8.2
40
Not enough data
Agentic AI - Sales Coaching
9.4
9
Not enough data
9.3
9
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
62
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
62
Not enough data
7.8
63
Not enough data
Feature Not Available
Not enough data
7.8
63
Not enough data
8.1
61
Not enough data
7.9
61
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
52
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
12
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
Lead Intelligence
8.8
1021
Not enough data
8.8
598
Not enough data
9.0
1071
Not enough data
Lead Management
9.0
1008
Not enough data
8.6
898
Not enough data
9.0
1025
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
946
Not enough data
Data Availability - Marketing Account Intelligence
8.3
93
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
92
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Smartlead are categorized as Email Deliverability
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Smartlead is categorized as Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.1%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.4%
Marketing and Advertising
46.7%
Computer Software
12.7%
Consulting
7.2%
Information Technology and Services
6.5%
Financial Services
4.7%
Other
22.1%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Smartlead
Most Helpful Favorable Review
Aaron G.
Verified User in Marketing and Advertising
Smartlead has completely transformed how we run outbound campaigns. The platform is incredibly powerful—feature-rich, scalable, and easy to navigate even for complex, multi-domain setups. But what truly sets Smartlead apart is their world-class customer...
Most Helpful Critical Review
Antonio .
Verified User in Marketing and Advertising
1. Warmup is not the best. It's missing some basic features such as scheduling, and importance marking, but more than anything it's ineffective. We've warmed up between 100 and 150 new email addresses on Smartlead and all of them had 100% domain reputation....
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Aaron G.
Verified User in Marketing and Advertising
Smartlead has completely transformed how we run outbound campaigns. The platform is incredibly powerful—feature-rich, scalable, and easy to navigate even for complex, multi-domain setups. But what truly sets Smartlead apart is their world-class customer...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Antonio .
Verified User in Marketing and Advertising
1. Warmup is not the best. It's missing some basic features such as scheduling, and importance marking, but more than anything it's ineffective. We've warmed up between 100 and 150 new email addresses on Smartlead and all of them had 100% domain reputation....
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