Aha! Reviews & Product Details

Jack’s presentation was outstanding — easily one of the best product demos I’ve ever seen. It immediately made me want to start working with the software. Aha! Roadmaps is highly versatile, offering a broad range of features. The structured approach helps deliver organized, professional results, which I find extremely valuable.

Our main contact person was always quick to respond, and the documentation is excellent. Implementing the software isn’t trivial, especially when setting up integrations, but everything is clearly described — as long as you take the time to read it thoroughly. The overall organization of the platform is impressive.

I also really appreciate the webinars and the Customer Success Team that supports users during implementation. This service is included with an annual plan, which is a great benefit and a reason why we directly booked the yearly package. The software helps companies reach a more professional level, but it also requires adapting to new workflows and organizational methods. Having experienced people guide you through that process makes a big difference — and Aha! does this well.

In terms of integrations, we’ve successfully connected Aha! Roadmaps with Microsoft Azure DevOps, which worked smoothly. We also use Microsoft Teams and plan to add Salesforce in the future. The flexibility is excellent; almost everything can be configured to fit specific needs. I’m still in the early stages of exploring all the capabilities, but it’s clear that the potential is significant. Review collected by and hosted on G2.com.

The software can feel overwhelming at first. There are so many features that it takes time to get familiar with everything. In the menu navigation, I often find myself clicking back and forth trying to locate what I need. This might be due to Aha!’s terminology being different from ours, or because I’m still adjusting to its workflows. I often end up misclicking simply because I’m searching for something in the wrong place.

The integration setup — for example with Microsoft Azure DevOps — is well-documented but very detailed. There are many manual steps, and if you miss even a single line in the instructions, the setup won’t work. You have to be extremely careful and follow every step precisely, which can be time-consuming.

I would also like to complete the Aha! Roadmaps certification, but the price is quite steep — around $2,300 as of October 2025. That’s too high for a software training program, even one that includes certification. I can already see the challenge ahead of me in asking my boss for this amount of money.

It would also be nice if more best practices or implementation guidance from the Customer Success Team were built directly into the software itself. Some in-app guidance or interactive onboarding would make the learning curve easier. But overall, this is a minor issue — the support team does a great job. Review collected by and hosted on G2.com.

What I like best about Aha! is its flexibility and how it can be modeled to support the complex operating models of a large organization. For example, we needed to design a sophisticated, hybrid integration that connects our high-level strategic Releases in Aha! to our engineering teams' granular Fix Versions in Jira. Aha! provided the tools and configurability to achieve this.

Additionally, the customer support experience has been great. When we were blocked on a very technical integration issue, the support team provided in-depth documentation that helped us understand the intricacies of the product and solve the problem ourselves. A special shoutout to the support team for being so knowledgeable. Review collected by and hosted on G2.com.

While the platform is powerful for high-level strategy, there are a few basic, quality-of-life features missing that create friction in the day-to-day workflow.

The two most notable examples for our team are the inability to tag colleagues directly in notes or comments for quick collaboration, and the limited table sorting and filtering capabilities. This often forces us to export data to Excel for simple analysis, which feels like an unnecessary step.

We have raised these as feature requests, and we understand the team has a long list of priorities. However, these foundational improvements would significantly enhance the daily user experience. Review collected by and hosted on G2.com.

I appreciate how Aha! has streamlined and centralized our tracking of roadmaps, which allows us to effectively and quickly build and share reports with executive-level team members and our board. Having the ability to create various reports has been incredibly helpful in ensuring our data remains accurate. I am also excited about the ideas portal we recently rolled out; it promises to provide valuable insights and is beginning to gain significant use. The ease of getting started with Aha! and its intuitive out-of-the-box setup make it effortless to jump right in, collect data, and organize information swiftly. Moreover, the integration with other tools, like Azure and Jira, supports our workflow efficiently. These features significantly contribute to the overall user experience, making Aha! an invaluable tool for managing our multiple product offerings. Review collected by and hosted on G2.com.

There are some limitations to reporting in Aha!, particularly with pivot reports. I cannot view some data as a percentage, and it feels like sorting isn't functioning correctly, even after selecting the option. This reflects minor functionality issues that seem to either not work correctly or have not been developed yet. Review collected by and hosted on G2.com.

I love how everything is connected, even the presentations. I am still getting everything moved into Aha!, but I love that I can auto-update my presentations with the most recent data in the same portal I use to track everything. Before Aha!, I tracked everything on several spreadsheets, a Hubspot ticketing system, email, and powerpoint. I found that I was spending way too much time just trying to keep everything up to date, and things would slip through the cracks. Now, I have one spot to manage everything, and everything is intertwined. Although I am at the early stages of implementation, I can see the light at the end of the tunnel, and I can't wait to get there. Review collected by and hosted on G2.com.

I haven't found anything I dislike yet. I struggled a little bit deciding if I should use epics or features, so a little more support around that would be helpful, but I didn't reach out to anyone and I haven't even had my onboarding yet. I was able to do a lot of self-guided setup using their support section, so I was able to figure it out. Review collected by and hosted on G2.com.

Aha! Roadmaps has become a huge part of how we manage our product strategy and execution. It offers a huge range of features that we use in our everyday processes, road mapping, reporting, and integrations specifically. We're frequently discovering new ways to improve our daily processes by using more of what this product offers.

The Ideas Portal has been especially impactful. It allows us to collect and prioritize customer feedback, which we can easily convert into roadmap items. This has led to tangible improvements in our software and helped us stay aligned with what our users actually need and want.

Integrations with Azure DevOps keep our engineering team connected, and the ability to customize fields and workflows has helped us standardize across teams. The tools in Aha! make our strategy actionable by linking our product vision, customer insights, and goals directly to the work our teams are doing. This way we can work towards ensuring that every feature we build supports a clear, strategic purpose.

Support is excellent, and the platform continues to evolve. We're able to try out new features and can always lean on customer support to help enhance our use of these new enhancements or the existing features we've already implemented. The Aha! customer support team is always quick to respond and knowledgeable and thoughtful in their responses.

We're very happy with our choice to use Aha! and have seen the benefits across our teams. Review collected by and hosted on G2.com.

We're very happy with our use of the tool. It is incredibly powerful, but it takes some getting used to. With so many features and customization options, it’s easy to feel overwhelmed at first. We’ve found that investing time in training and setting clear governance is key to making the most of what the platform offers. Review collected by and hosted on G2.com.

As a founder who's tried countless product management tools, Aha! stands apart for how it reshapes your entire approach to building products.

What sets it apart:

This isn't just feature-rich software — it's a thoughtful system that guides strategic thinking rather than just task management. The roadmapping is exceptional, but what really impressed me is how every interaction with their team has been gold standard: professional, thoughtful, and grounded.

Bottom line:

Aha! doesn't just solve problems; it fundamentally changes how teams think and operate. If you're serious about strategic product building, this platform will elevate your entire process.

Would I recommend? Absolutely. This is what best-in-class looks like. Review collected by and hosted on G2.com.

Could use more native integrations with some of the newer tools in our stack Review collected by and hosted on G2.com.

I have been using Aha! for around 10 years within different organisations. Having just moved companies I decided to check out the competition and having looked at other solutions decided to implement Aha! as it still remains in my view the must have solution.

Getting up and running was simple, adding the product strategies integrating with Jira and ingesting the existing product development plans.

What i really like is the new advanced Knowledge Base capability - enabling us to develop and customer facing document portal in a couple of days. Review collected by and hosted on G2.com.

Although Aha! has done a great job of starting to incorporate AI into the product set, it could do more to improve how you can perform key actions such as competitor analysis - automating the tracking of competitors and helping to propose product actions to compete better Review collected by and hosted on G2.com.

Aha is a worthy tool for organising product information, from strategy to roadmaps and new ideas. The biggest benefit our organisation gains from Aha is the ideas portal. Allowing uses to raise ideas and votes on others. It gives a real sense of community to our client base.

Aha also links well with Azure Dev Ops, allowing us to bring roadmap items directing into features and epics in ADO.

I use it daily as part of my role. Review collected by and hosted on G2.com.

The main downside of Aha is related to it's flexibility. It is sometimes tricky to set up and get the settings just right. But once done, it's a powerful tool. Review collected by and hosted on G2.com.

Aha! is a robust project management tool designed to streamline workflows and enhance team collaboration. With its intuitive interface and comprehensive feature set, it aims to cater to the needs of both small teams and large organizations. One of the standout aspects is its user experience. The interface is clean, modern, and easy to navigate, making it accessible for users of all skill levels. The onboarding process is straightforward, and users can quickly get up to speed with the tool's functionalities. In terms of features, Aha! offers a wide range of features that cover all aspects of project management. Key features include task management, time tracking, resource allocation, and reporting. The tool also integrates seamlessly with other popular software, enhancing its utility and flexibility. The level of support and documentation provided is commendable. Users have access to a comprehensive knowledge base, detailed tutorials, and responsive customer support. This ensures that any issues or questions are promptly addressed. Overall Aha! is a solid choice for project management. Its user-friendly interface, extensive feature set, and reliable support make it a valuable tool for teams looking to improve their project workflows. Review collected by and hosted on G2.com.

Need some training in order to handle all the different features in the best way possible Review collected by and hosted on G2.com.

It is mature and can help thru the whole Product Management process with templates and best practices. Ability to add company unique information on field level makes it easy to adapt. Very good onboarding team from test to live. Review collected by and hosted on G2.com.

On the pricy side of software in the domain. Review collected by and hosted on G2.com.