Braze Reviews & Product Details - Page 4

I like the opportunities that Braze will open for my organization and our abilities to revolutionize how we engage with our customers. I like the idea that we can personalize texts and emails to make the engagement with customers more meaningful and helpful to them. Review collected by and hosted on G2.com.

I am brand new to Braze, so I am unsure yet on this question. Review collected by and hosted on G2.com.

From my experience, the accessibility and helpfulness of Braze's customer support truly stand out as its best feature, especially when compared to competitors like Iterable and Hubspot. Review collected by and hosted on G2.com.

The UI and UX feel somewhat cluttered and are not as intuitive as what I’ve experienced with Iterable and Hubspot. When searching for campaigns, it’s hard to quickly identify which ones are actually completed. The terms 'stopped' and 'archived' imply that a user intentionally ended or archived a campaign, which isn’t always the case. For instance, one-time sends from months ago still appear under 'All Active,' even though I would consider them completed and no longer active. Review collected by and hosted on G2.com.

Braze offers an incredibly flexible and user-friendly platform for managing multi-channel customer engagement. Its Canvas Flow tool allows us to easily orchestrate complex customer journeys across channels like email, push notifications, SMS, and in-app messaging, all with an intuitive drag-and-drop interface.

Another highlight is the robust personalization capabilities through Liquid templating and Connected Content, enabling dynamic content experiences based on user data.

Additionally, the integration with analytics tools and native reporting makes it seamless to measure engagement and optimize campaigns. Braze's real-time segmentation and event-based triggers significantly improve the relevance and timing of our communications.

The support team and documentation are also very helpful, providing detailed guidance for implementation and troubleshooting. Review collected by and hosted on G2.com.

While Braze is very powerful, there is a steep learning curve for teams that are new to marketing automation platforms. The extensive use of Liquid for personalization, while flexible, can require technical expertise to implement advanced use cases properly.

Additionally, managing action credits and understanding billing related to different message types (especially with new channels like WhatsApp and webhooks) could be more transparent within the interface.

Finally, while Braze offers several out-of-the-box integrations, some custom integrations require significant technical effort, especially when dealing with complex data synchronization from internal systems. Review collected by and hosted on G2.com.

Braze runs daily across our GTM motion at Drova. It’s plugged into our stack—Segment, Zoho, Relevance AI, PostHog—and powers key journeys like onboarding, email nurture, and free-to-paid conversion.

We’re triggering campaigns off CRM fields, custom events, and form submissions. Messaging is behaviour-driven and personalised at the account/contact level. Canvas Flow gives us the flexibility to adapt logic based on what users do (or don’t do) across web, email, and product.

Ease of use is solid once you’re up the curve. Building and testing canvases is smooth. We run Braze every day—it’s our primary channel for lifecycle comms. Even non-technical team members can confidently build and ship campaigns, as long as we’ve done the data groundwork.

And customer support? Best in class. Shoutout to Kathi—responsive, detailed, and genuinely helpful. That kind of support makes a huge difference when you’re moving fast. Review collected by and hosted on G2.com.

There’s still friction with custom event handling and data dependencies. If your event taxonomy or attributes are inconsistent, you’ll run into headaches—especially with API-based logic and identity management.

The platform expects a mature data setup. We’ve had to implement internal standards to keep campaigns organised and avoid errors—naming conventions, QA steps, branching rules. Liquid works well but has a steep learning curve for most non-technical marketers.

Pricing can scale quickly with MAUs and features. But if you’re serious about using Braze as your core lifecycle engine—not just a messaging tool—it pays off. Review collected by and hosted on G2.com.

Its real-time, cross-channel orchestration with behavioral segmentation enables you to trigger hyper-personalized messaging (push, email, in-app, SMS) based on live user events that drives higher retention and conversion without engineering support. This is something that empowers PMs and Marketers to have real impact on product metrics without writing a single line of code. Review collected by and hosted on G2.com.

The initial setup complexity and governance overhead, especially when multiple teams handle campaigns across several channels. Without a clear taxonomy for tags, events, and naming conventions, the workspace can become chaotic fast. Review collected by and hosted on G2.com.

Braze has a great UI that makes it easy to track metrics and report on campaigns. Campaign configuration is also very seamless. Drip series are quite easy to set up via Canvas. I also really like all of the learning materials that Braze offers. Review collected by and hosted on G2.com.

There are a few minor things that could be improved upon. For example, when you need to add certain identical custom attributes or events in bulk, I wish there was an option to duplicate the selected attribute/event instead of having to find it manually each time. Review collected by and hosted on G2.com.

The constant evolvement and expertise in the industry makes me know that i'm staying up to date on industry trends and can trust that the software will help me do marketing the best. Review collected by and hosted on G2.com.

It was really hard for my company to onboard Braze with a lot of our data issues on our end (granted, it helped us recognize the problems), but it's intimidating and draining to tackle especially when you're first learning the software. Review collected by and hosted on G2.com.

Braze helps us manage communication across all channels in one place. The personalization capabilities and real-time triggers make it easy to send relevant messages that actually convert. The UI feels clean and modern once you get used to it. Review collected by and hosted on G2.com.

The learning curve can be pretty steep at first, especially for non-technical marketers. Some of the reporting tools feel limited, and creating fully customized dashboards often requires developer support. Once you’re past that, though, the platform runs smoothly. Review collected by and hosted on G2.com.

Braze stands out for its ability to activate real time first party data from multiple sources and power highly targeted segments that updates dynamically as users take action. It's Canvas journey builder makes it easy to orchestrate personalized, cross channel customer experiences across an omnichannel experience. The platform also brings strong AI drive personalization capabilities helping marketers deliver relevant content at scale. With a robust ecosystem of integrations and flexible APIs, it fits seamlessly into modern tech stacks and supports both marketing and engineering workflows. Braze enables teams to move beyond message execution to drive real growth, retention and ROI. Review collected by and hosted on G2.com.

From a business perspective, I think Braze, much like other expanding organizations, is evolving and heading in a positive direction. At this point, I don't have any real dislikes. Review collected by and hosted on G2.com.

Braze is a very easy to use platform when it comes to Marketing, based on actual and dynamic segmentation. The platform has many features that make it the Marketer's go to platform for launching customer engagement campaigns. Braze is very easy to use and offers a wide range of self-learning courses, as well as live courses, which help marketers gain detailed knowledge. I am very happy to recommend Braze to anyone who is looking to get their marketing to the next level. Review collected by and hosted on G2.com.

Braze certifications are very costly. If the price comes down, then many marketers would love to complete the certification. This is one thing that needs to be checked. Review collected by and hosted on G2.com.