Customer.io Features

Based on 368 Customer.io reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 362 Customer.io reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 332 Customer.io reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 360 Customer.io reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 356 Customer.io reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 353 Customer.io reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 326 Customer.io reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 344 Customer.io reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 353 Customer.io reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 309 Customer.io reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 206 Customer.io reviews. Ability to define a custom domain from which emails are sent.

Based on 201 Customer.io reviews. Able to send emails from multiple domains.

Ability to use a dedicated IP for deliverability. This feature was mentioned in 196 Customer.io reviews.

Based on 236 Customer.io reviews and verified by the G2 Product R&D team. Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. 214 reviewers of Customer.io have provided feedback on this feature.

As reported in 237 Customer.io reviews. Tracks emails sent and delivery rates and compiles them into standard reports.

As reported in 212 Customer.io reviews. Provides features and infrastructure to allow scaling for large organizations.

As reported in 234 Customer.io reviews. Emails are consistently received and software performs reliably.

Optimizes marketing campaigns for mobile devices. 62 reviewers of Customer.io have provided feedback on this feature.

As reported in 60 Customer.io reviews. Facilitates global text message and mobile marketing campaigns.

Based on 402 Customer.io reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 388 Customer.io reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 381 Customer.io reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 362 Customer.io reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 324 reviewers of Customer.io have provided feedback on this feature.

Based on 349 Customer.io reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 373 Customer.io reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 352 Customer.io reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 326 Customer.io reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 327 Customer.io reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 366 Customer.io reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 307 reviewers of Customer.io have provided feedback on this feature.

Based on 327 Customer.io reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 322 Customer.io reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 311 Customer.io reviews.

Based on 318 Customer.io reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

As reported in 333 Customer.io reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

As reported in 316 Customer.io reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

As reported in 302 Customer.io reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 365 Customer.io reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 328 Customer.io reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 318 Customer.io reviews.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 307 reviewers of Customer.io have provided feedback on this feature.

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. 262 reviewers of Customer.io have provided feedback on this feature.

Quantity and quality of preset email templates for administrators to construct their own emails. 232 reviewers of Customer.io have provided feedback on this feature.

Able to customize the unsubscribe templates, handler, and tracking. 248 reviewers of Customer.io have provided feedback on this feature.

Able to segment transactional emails based on their purpose. This feature was mentioned in 261 Customer.io reviews.

Based on 234 Customer.io reviews. Detailed logs for tracking and debugging mail server activity.

As reported in 240 Customer.io reviews. Alerts administrator whenever a pre-set event occurs.

As reported in 233 Customer.io reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

API used to track the status of emails. 237 reviewers of Customer.io have provided feedback on this feature.

Based on 201 Customer.io reviews. API used to send emails (e.g. Web API, SMTP API)

Based on 174 Customer.io reviews. Testing to ensure emails do not go to recipient's spam folder.

Measures impact and effectiveness of mobile marketing campaigns. This feature was mentioned in 69 Customer.io reviews.

Based on 56 Customer.io reviews. Measures user-level uninstall insights.

Collects geo-location data on mobile users to customize relevant campaigns. 57 reviewers of Customer.io have provided feedback on this feature.

As reported in 62 Customer.io reviews. Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns This feature was mentioned in 61 Customer.io reviews.

Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 69 Customer.io reviews.

As reported in 70 Customer.io reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.

Allow users to customize their messages. 113 reviewers of Customer.io have provided feedback on this feature.

As reported in 110 Customer.io reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

As reported in 106 Customer.io reviews. Retarget your messages based on previous user engagement.

Based on 118 Customer.io reviews. Segment audience based on device type, location, demographics, customer behavior, etc.

Based on 113 Customer.io reviews. Automate notifications based on user behavior

Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 54 Customer.io reviews.

As reported in 113 Customer.io reviews. Track and report on performance metrics and conversions

As reported in 104 Customer.io reviews. Report on audience demographics and engagement

As reported in 83 Customer.io reviews. Enables users to send mass text message campaigns

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time 79 reviewers of Customer.io have provided feedback on this feature.

As reported in 74 Customer.io reviews. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio 76 reviewers of Customer.io have provided feedback on this feature.

Offers features for personalizing text messages based on customer information or past behavior 86 reviewers of Customer.io have provided feedback on this feature.

As reported in 78 Customer.io reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Uses external data sources to improve customer profiles. This feature was mentioned in 93 Customer.io reviews.

Can be updated to accept new sources and types of data. 95 reviewers of Customer.io have provided feedback on this feature.

Based on 97 Customer.io reviews. Can act as a content marketing platform.

As reported in 95 Customer.io reviews. Can engage with customers across any device with a consistent message.

Based on 91 Customer.io reviews. Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 88 Customer.io reviews.

Uses artificial intelligence to provide suggestions based on desired outcomes. 87 reviewers of Customer.io have provided feedback on this feature.

Based on 111 Customer.io reviews. Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations This feature was mentioned in 113 Customer.io reviews.

Based on 109 Customer.io reviews. Enhance messages with images, emojis, animated gifs, or videos

Based on 111 Customer.io reviews. Integrate with third-party marketing or e-commerce software

Based on 81 Customer.io reviews. Provides pre-built or customizable performance reports

Automates tasks and features for added convenience 84 reviewers of Customer.io have provided feedback on this feature.

As reported in 72 Customer.io reviews. Offers a white labeling service for agencies or resellers to customize platform branding

Text enables landline phones so users can receive text messages sent to an existing business number 70 reviewers of Customer.io have provided feedback on this feature.

As reported in 70 Customer.io reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Facilitates the integration of text messaging into existing business applications through an SMS gateway API 82 reviewers of Customer.io have provided feedback on this feature.

As reported in 13 Customer.io reviews. Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience 13 reviewers of Customer.io have provided feedback on this feature.

As reported in 13 Customer.io reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input 30 reviewers of Customer.io have provided feedback on this feature.

As reported in 31 Customer.io reviews. Works across multiple software systems or databases

As reported in 30 Customer.io reviews. Improves performance based on feedback and experience

As reported in 30 Customer.io reviews. Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting This feature was mentioned in 30 Customer.io reviews.

Makes informed choices based on available data and objectives This feature was mentioned in 31 Customer.io reviews.

As reported in 16 Customer.io reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 16 reviewers of Customer.io have provided feedback on this feature.

Works across multiple software systems or databases This feature was mentioned in 16 Customer.io reviews.

Engages in human-like conversation for task delegation This feature was mentioned in 16 Customer.io reviews.

As reported in 16 Customer.io reviews. Anticipates needs and offers suggestions without prompting

Based on 17 Customer.io reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 61 reviewers of Customer.io have provided feedback on this feature.

Ability to break down and plan multi-step processes This feature was mentioned in 62 Customer.io reviews.

Works across multiple software systems or databases This feature was mentioned in 57 Customer.io reviews.

As reported in 59 Customer.io reviews. Improves performance based on feedback and experience

Based on 58 Customer.io reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 60 Customer.io reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives