Customer.io Features

Based on 365 Customer.io reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 359 Customer.io reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 329 Customer.io reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 357 Customer.io reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 353 Customer.io reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 351 Customer.io reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 324 Customer.io reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 342 Customer.io reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 351 Customer.io reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 307 Customer.io reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 205 Customer.io reviews. Ability to define a custom domain from which emails are sent.

Able to send emails from multiple domains. 200 reviewers of Customer.io have provided feedback on this feature.

As reported in 195 Customer.io reviews. Ability to use a dedicated IP for deliverability.

Based on 235 Customer.io reviews and verified by the G2 Product R&D team. Availability and quality of documentation for API, code library, implementation, and set up.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. 213 reviewers of Customer.io have provided feedback on this feature.

Based on 236 Customer.io reviews. Tracks emails sent and delivery rates and compiles them into standard reports.

Based on 211 Customer.io reviews. Provides features and infrastructure to allow scaling for large organizations.

Emails are consistently received and software performs reliably. This feature was mentioned in 233 Customer.io reviews.

Based on 62 Customer.io reviews. Optimizes marketing campaigns for mobile devices.

As reported in 60 Customer.io reviews. Facilitates global text message and mobile marketing campaigns.

Based on 400 Customer.io reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 386 Customer.io reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 379 Customer.io reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 360 Customer.io reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 322 reviewers of Customer.io have provided feedback on this feature.

Based on 347 Customer.io reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 371 Customer.io reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 350 Customer.io reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 324 Customer.io reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 325 Customer.io reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 364 Customer.io reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

As reported in 305 Customer.io reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 325 Customer.io reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 320 Customer.io reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. 309 reviewers of Customer.io have provided feedback on this feature.

Based on 316 Customer.io reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 331 Customer.io reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Based on 314 Customer.io reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

As reported in 300 Customer.io reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 363 Customer.io reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 326 Customer.io reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. 316 reviewers of Customer.io have provided feedback on this feature.

As reported in 305 Customer.io reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

As reported in 261 Customer.io reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

As reported in 231 Customer.io reviews. Quantity and quality of preset email templates for administrators to construct their own emails.

Based on 247 Customer.io reviews. Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose. This feature was mentioned in 260 Customer.io reviews.

As reported in 233 Customer.io reviews. Detailed logs for tracking and debugging mail server activity.

Based on 239 Customer.io reviews. Alerts administrator whenever a pre-set event occurs.

Based on 232 Customer.io reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

As reported in 236 Customer.io reviews. API used to track the status of emails.

As reported in 200 Customer.io reviews. API used to send emails (e.g. Web API, SMTP API)

Testing to ensure emails do not go to recipient's spam folder. 173 reviewers of Customer.io have provided feedback on this feature.

Measures impact and effectiveness of mobile marketing campaigns. This feature was mentioned in 69 Customer.io reviews.

Measures user-level uninstall insights. This feature was mentioned in 56 Customer.io reviews.

As reported in 57 Customer.io reviews. Collects geo-location data on mobile users to customize relevant campaigns.

Pushes notifications or text messages to mobile devices This feature was mentioned in 62 Customer.io reviews.

Based on 61 Customer.io reviews. Provides templates for mass mobile messaging campaigns

Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 69 Customer.io reviews.

Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 70 Customer.io reviews.

Allow users to customize their messages. 113 reviewers of Customer.io have provided feedback on this feature.

Based on 110 Customer.io reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Retarget your messages based on previous user engagement. 106 reviewers of Customer.io have provided feedback on this feature.

As reported in 118 Customer.io reviews. Segment audience based on device type, location, demographics, customer behavior, etc.

Automate notifications based on user behavior 113 reviewers of Customer.io have provided feedback on this feature.

Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 54 Customer.io reviews.

Based on 113 Customer.io reviews. Track and report on performance metrics and conversions

Report on audience demographics and engagement This feature was mentioned in 104 Customer.io reviews.

Enables users to send mass text message campaigns This feature was mentioned in 83 Customer.io reviews.

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time 79 reviewers of Customer.io have provided feedback on this feature.

Provides automatic URL shortening to use less characters via text This feature was mentioned in 74 Customer.io reviews.

Based on 76 Customer.io reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio

Offers features for personalizing text messages based on customer information or past behavior This feature was mentioned in 86 Customer.io reviews.

Allows users to establish automated workflows and triggers to deliver transactional text messages 78 reviewers of Customer.io have provided feedback on this feature.

Uses external data sources to improve customer profiles. 93 reviewers of Customer.io have provided feedback on this feature.

Based on 95 Customer.io reviews. Can be updated to accept new sources and types of data.

Based on 97 Customer.io reviews. Can act as a content marketing platform.

As reported in 95 Customer.io reviews. Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency. 91 reviewers of Customer.io have provided feedback on this feature.

As reported in 88 Customer.io reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

As reported in 87 Customer.io reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.

Test variations of a push notification on a portion of users and track conversions 111 reviewers of Customer.io have provided feedback on this feature.

As reported in 113 Customer.io reviews. Personalize messages with contextual data such as customer names or product recommendations

As reported in 109 Customer.io reviews. Enhance messages with images, emojis, animated gifs, or videos

Integrate with third-party marketing or e-commerce software This feature was mentioned in 111 Customer.io reviews.

Based on 81 Customer.io reviews. Provides pre-built or customizable performance reports

Automates tasks and features for added convenience This feature was mentioned in 84 Customer.io reviews.

Offers a white labeling service for agencies or resellers to customize platform branding 72 reviewers of Customer.io have provided feedback on this feature.

Text enables landline phones so users can receive text messages sent to an existing business number 70 reviewers of Customer.io have provided feedback on this feature.

As reported in 70 Customer.io reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Based on 82 Customer.io reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Based on 13 Customer.io reviews. Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience 13 reviewers of Customer.io have provided feedback on this feature.

Based on 13 Customer.io reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input This feature was mentioned in 30 Customer.io reviews.

As reported in 31 Customer.io reviews. Works across multiple software systems or databases

Based on 30 Customer.io reviews. Improves performance based on feedback and experience

Based on 30 Customer.io reviews. Engages in human-like conversation for task delegation

As reported in 30 Customer.io reviews. Anticipates needs and offers suggestions without prompting

Based on 31 Customer.io reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 16 Customer.io reviews.

As reported in 16 Customer.io reviews. Ability to break down and plan multi-step processes

As reported in 16 Customer.io reviews. Works across multiple software systems or databases

Engages in human-like conversation for task delegation 16 reviewers of Customer.io have provided feedback on this feature.

As reported in 16 Customer.io reviews. Anticipates needs and offers suggestions without prompting

As reported in 17 Customer.io reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 59 Customer.io reviews.

As reported in 60 Customer.io reviews. Ability to break down and plan multi-step processes

Based on 55 Customer.io reviews. Works across multiple software systems or databases

Based on 57 Customer.io reviews. Improves performance based on feedback and experience

Based on 56 Customer.io reviews. Anticipates needs and offers suggestions without prompting

As reported in 58 Customer.io reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives