Cognism Reviews & Product Details

It can connect you with you need to speak with. Not only will it (90% of the time) give you the right phone number and email address to reach your contact but it also helps you find the most appropriate lead for your outreach. It's quick and easy to download and integrates perfectly into your browser (I use Chrome). I love how the plugin pops up on LinkedIn and, not only that, but almost every company page you visit! I use it all the time. It has made my day to day immeasurably better and is so quick and easy to use. I can safely say, the implementation of Cognism at my company has changed everything for the better. And if we have any query, question or concern (the latter being quite rare), Jemima and the team are always approachable and happy to help. Review collected by and hosted on G2.com.

Occasionally Cognism can provide incorrect phone number or email addresses; maybe the person who answers is called John Smith, however isn't the same John Smith I was after. Other than that, I struggle to find much wrong with the service. Review collected by and hosted on G2.com.

This platform is very easy to use and highly intuitive. I can conduct detailed research within minutes, and it conveniently generates data lists in CSV format. I also appreciate its integration with the CRM, specifically Salesforce, which allows me to exclude existing customers from the data. The customer support team is very accessible and was able to help me resolve login issues within just a few hours. I use it twice a week. I was easily onboarded with 1 hour training. Review collected by and hosted on G2.com.

I believe there needs to be greater clarity and more tools regarding data usage. Although they state that they are GDPR compliant, they do not offer any clear, GDPR-friendly methods for reaching customers. It would be helpful if they provided a third-party data agreement for specific contacts. Additionally, I find that the drop-down menu in the prospector can be somewhat challenging to navigate at times. Review collected by and hosted on G2.com.

The team I work with, our account manager and customer service (Ben Osborne and Iman Zuberi) are so helpful and they can't do enough for us whenever we need help with the system. The system is easy to use, and the integration process was seamless. Review collected by and hosted on G2.com.

The data isn't always 100% accurate (although I understand it's difficult to achieve this). Also the number of intent data is quite limited, it'd be good to have more intent data in there but I appreciate it's likely due to the niche B2B sector I operate in. Company ID would also be useful for us. Review collected by and hosted on G2.com.

Beyond the exceptional data quality, Cognism's integration with our CRM has streamlined our workflow in ways we didn't think were possible. The ability to seamlessly upload new leads directly from the platform into our CRM is a major win. This functionality eliminates manual data entry, reduces the risk of human error, and ensures that our CRM is always populated with fresh, high-quality data. It's a quick, effortless process that allows our team to move from prospecting to engagement in a matter of seconds. We've customized our upload settings to match our CRM fields, making the process even smoother and more tailored to our needs. Review collected by and hosted on G2.com.

The platform is often considered expensive, with high upfront costs and a focus on long-term annual contracts. The pricing can be opaque, and some users feel the cost is too high for the value they receive, especially if they aren't utilizing every feature. Review collected by and hosted on G2.com.

Cognism helped us expand into EMEA. We needed a data provider for Accounts and Contacts. Cognism, by far, had the best quality and breadth of data from everyone we looked at. Its easy to use, and customer support has always been very helpful. We use the tool everyday. Review collected by and hosted on G2.com.

Sometimes I wish the integration had a bit more flexibility. For example, more custom fields where we could push into our CRM, or simple logic such as "stamp this field with today's date" to show the most recent exported date. Little things that aren't necessary but would be nice to have. Review collected by and hosted on G2.com.

I love the Cognism chrome extension. My process for prospecting is that I have a group of named accounts and I need to target very senior finance professionals. I'll do research in LinkedIn Sales Navigator and Cognism shows me their email and mobile phone. Their quality of contact details is insane compared to other tools. Also they almost always have the email, and most of the time they also have the mobile phone number. In case they don't have the mobile, I can hit the 'diamond verify' button, and they will look for the phone number and send me an email once they have it. It makes my life so much easier and I'm able to connect with the right prospects immediately. Given that they are all executives whom are normally very difficult to reach, this makes it even more unique. I really appreciate their work and I'm using their tool every day. and will continue to use their service! I Review collected by and hosted on G2.com.

Their UI of their online dashboard is quite complicated and it takes some time to get used to it. Once you are it works great, but for new users they need to keep in mind it will take some time to get familiar with the tool. On a positive note they did a team wide in person training were they trained our whole team on using the tool. Review collected by and hosted on G2.com.

What I like best about Cognism is the quality and compliance of their data. It’s one of the few platforms that not only provides accurate, up-to-date contact information—including direct dials—but also ensures GDPR and CCPA compliance. That gives our teams confidence when prospecting in both Europe and the US. The platform is intuitive, and their intent data and enrichment tools also help us prioritize the right leads at the right time, which directly improves our outreach efficiency and conversion rates. Review collected by and hosted on G2.com.

While Cognism offers strong data quality and compliance, one area that could be improved is the depth of data in certain regions or industries. Occasionally, we notice gaps—especially with niche markets or very recent contacts. Also, depending on the integration you're using (like with CRMs or outreach tools), there can sometimes be minor syncing issues or a learning curve. That said, their support team is responsive, and they’re constantly releasing updates, so these areas are improving over timeextension has problem Review collected by and hosted on G2.com.

I find Cognism extremely valuable for gathering prospect contact data where I might not normally be able to contact people. Its search functionality is outstanding, as it uncovers prospects who might remain hidden even when using tools like LinkedIn Sales Navigator. This feature allows me to reach and contact people through their mobile phones, which is crucial given the challenges of contacting individuals via online numbers or through switchboards. I also appreciate the large amount of data that Cognism holds, which tilts the scale heavily in its favor for future purchasing considerations. Additionally, the time to get accustomed to the platform was pretty reasonable; it only took me about half an hour, thanks to guidance from a business developer. Overall, my experience has been positive enough to recommend Cognism highly, evidenced by my willingness to rate it a 10 on a recommendation scale. Review collected by and hosted on G2.com.

There are still a lot of personal mobile numbers in the database, which people are not happy about using. Review collected by and hosted on G2.com.

I find Cognism incredibly beneficial as a prospecting tool. The ability to access a vast amount of data is a significant advantage, and the tool makes it easy to filter and identify our ideal customer profile, which I truly appreciate. What stands out to me is its ease of use and the strong deliverability rate of verified emails, making my tasks more efficient. Also, having verified numbers, often referred to as diamond data, is useful. The support from Cognism, along with the account managers, has been excellent. They've been helpful and readily available to assist in setting up processes and ensuring correct data usage. I especially like the extension tool, which is very handy when used on LinkedIn. The availability of mobile numbers is another crucial benefit as it directly addresses one of our main challenges in prospecting, and the overall functionalities offered by Cognism are quite handy. Review collected by and hosted on G2.com.

I find it challenging that when saving lists in Cognism, there aren't enough filter options to effectively sort and filter out prospects. The existing system feels restrictive as it doesn't offer much flexibility, especially for filtering by geographical location or having access to a diverse range of filters. While it's possible to export data into Excel to add those filters externally, it would greatly enhance my workflow and efficiency if these capabilities were integrated within the platform itself. Review collected by and hosted on G2.com.

Very simple to use interface. Allows you to set a huge variety of filters for the type of people you're after. Easy to use export function as well. Great integration with LinkedIn as well. Review collected by and hosted on G2.com.

Doesn't allow you to show more than 25 contacts at a time on any page, which doesn't make any sense to me; just slows down how quickly I can find the people I'm after. Competitors allow you to show up to 50, but imo they should allow you to go up to 100 at a time. Review collected by and hosted on G2.com.