Creatio Reviews & Product Details

Creatio has many valuable and interesting features, among them the agility to create processes quickly and simply without having to program, which accelerates the adoption of technology in all areas of the organization. Additionally, it can integrate with API services and many standard market platforms. It also has the ability to define dashboards with indicators natively without the need for development, just using existing components. It also has an excellent CRM that complements BPMN processes and the 360 view of the customer. All this speeds up the implementation and adoption process. The new AI and Agent capabilities add a lot of power and functionality to make work in different aspects more efficient by absorbing repetitive tasks so that users can focus on value-added tasks. Review collected by and hosted on G2.com.

So far, we have not found any features that are missing or that we dislike. I could mention that the process of promoting applications between environments, depending on their level of complexity, can generate errors at the time of implementation, but the support team is always available to help us resolve any issues. Review collected by and hosted on G2.com.

We’ve been using Creatio Sales CRM for over a year, and it has significantly improved how we manage leads, opportunities, and our entire sales pipeline. What really stands out is the platform’s low-code customization—we’ve been able to tailor processes to fit our unique workflow without spending a lot of time.

The user interface is clean and intuitive, making onboarding for new team members quick and easy. Our team especially appreciate the built-in AI-driven tools for lead scoring and forecasting, which have made our sales efforts more targeted and efficient.

Another huge plus is how seamlessly Creatio integrates with other systems we use, including marketing automation and customer service platforms. The unified data view helps our teams work smarter and collaborate more effectively across departments.

Overall, Creatio Sales CRM has been a game-changer for our organization. It’s fast, flexible, and powerful—ideal for any business looking to accelerate sales performance while maintaining adaptability.

Highly recommended! Review collected by and hosted on G2.com.

I really don't know of many things I dislike about the product. Review collected by and hosted on G2.com.

Agile and flexible, a great UI, good team to support Review collected by and hosted on G2.com.

Nothing that I can think of, it’s a great product and a great supportive team Review collected by and hosted on G2.com.

Creatio’s low-code tools make it easy to create and automate complex business workflows. I especially appreciate the flexibility of the process designer and the ability to integrate with other systems using REST APIs. Review collected by and hosted on G2.com.

The UI can feel a bit outdated and clunky at times. Initial setup and customization require a steep learning curve if you're new to the platform. Review collected by and hosted on G2.com.

Based on my experience, Creatio has been a game-changer when it comes to quickly adapting and refining user experiences without needing to write code. What really stood out to me was how easy it was to release updates and deliver value fast, all at a relatively low cost. Review collected by and hosted on G2.com.

That said, there’s a great opportunity for Creatio to enhance its already strong offering with a few additional UI elements. Features like radio buttons with pre-selected default options or toggles with customizable labels would take the platform’s flexibility to the next level and make it even easier to build polished, user-friendly experiences. Review collected by and hosted on G2.com.

What stood out most for me was how adaptable the platform is. Working with the marketing team, we had a fair few specific requirements around lead routing, campaign tracking, and UTM capture. With Creatio, I didn’t have to hack things together it’s properly structured, and the tools for configuration are solid. Also, it’s quite nice that non-tech folks could take over bits of the setup later on. Review collected by and hosted on G2.com.

Nothing major to flag really. A few quirks here and there during initial setup, but nothing that couldn’t be sorted. Overall I’ve got a lot of respect for how the platform’s built. Don’t really have complaints just the usual learning curve. Review collected by and hosted on G2.com.

The development and customization is so simple with No-code. We were developing our own CRM in the house, however, it was taking a lot of time and efforts of the whole team. With Creatio we were able to go live in several months and yet have the ability to customize it fully. Review collected by and hosted on G2.com.

As a designer, I wanted to implement custom branding UI, however, it is not available for all plans and we were not able to this with basic plan. Review collected by and hosted on G2.com.

The best thing for me is easy customization, and a know-how solution that allows me to write complex business processes in an easy way

As a person who works every day, I can say that this system provides great opportunities for business development. Review collected by and hosted on G2.com.

Rare problems with the environment after the update Review collected by and hosted on G2.com.

The system is very powerful and gives lots of possibilities to customize even when you do not have developer's experience. Powerful marketing suite with flexible workflows. The continuously enhanced AI capabilities are a big plus. Review collected by and hosted on G2.com.

I'd like even more features to be available with no-code, e.g. even more advanced business rules. But from what I know this is coming and the Freedom UI will keep improving. It already offers a so many new features. In general, I think it'd be great to have a comparison page where we can search for a feature available in Classic UI and check if it's already in Freedom UI or when it's planned to add it. Review collected by and hosted on G2.com.

Its flexibility and development speed:

The No-Code/Low-Code platform enables the rapid creation of complex business applications, which is ideal for teams that need to iterate quickly and adapt to change. Review collected by and hosted on G2.com.

Documentation gaps:

Some areas of the documentation can be either outdated or lacking in detail, which can slow down development or troubleshooting—especially for complex customizations. Review collected by and hosted on G2.com.