WhatsApp Business Platform Reviews & Product Details

The best part is how it helps us stay close to our clients in a natural and familiar way. Since most of our elderly users’ families already use WhatsApp, it’s incredibly easy to build trust and offer quick support. Having an official verified business profile with our Cuidado24 logo, website link, and catalog gives a professional image that helps customers feel safe when we reach out. I also appreciate how simple it is to share documents, installation guides, and videos directly through chats it makes communication fast and personal Review collected by and hosted on G2.com.

Sometimes the message template approval process takes too long or gets rejected without a clear explanation. It can delay our ability to send new campaign messages. I’d also like to have better analytics to measure conversation success and agent response performance directly in the platform without needing external tools Review collected by and hosted on G2.com.

What I like most is the professionalism and reliability it brings to our customer interactions. We use our verified Cuidado24 business account to contact clients, which adds credibility and builds trust, especially with elderly users and their families. The platform makes it very easy to handle both sales conversations and after-sales support without switching tools. The ability to set up automated greetings, quick replies, and use message labels (like “New Lead”, “Demo Sent”, or “Follow-up”) has really improved our workflow Review collected by and hosted on G2.com.

The approval process for message templates can be a bit unpredictable sometimes templates that seem compliant still get rejected. Also, for teams with multiple agents, the platform could make user management simpler without needing an external solution Review collected by and hosted on G2.com.

The best thing is how easy it makes client communication. People already trust WhatsApp, so using it for professional conversations feels natural and personal. At True-Kare, we use it to follow up with potential customers, share product details, and send updates about their telecare service. The labels and quick replies save a lot of time when managing multiple inquiries. It’s also great that we can connect the account with our CRM to track conversations better Review collected by and hosted on G2.com.

It works well, but message limits and the approval process for templates can sometimes slow things down. Also, it would be nice to have more automation options without depending on third-party integrations Review collected by and hosted on G2.com.

What I like best about WhatsApp Business Platform is how easy it makes customer communication.

It feels just like chatting with a friend, but with professional tools built in. I really like the quick replies and auto-responses — they save me time when I’m busy. I also love that I can organize customers using labels, which helps me keep track of orders, inquiries, and follow-ups. Plus, almost everyone already uses WhatsApp, so I don’t have to convince customers to download something new. It just works — fast, simple, and effective. Review collected by and hosted on G2.com.

What I dislike about WhatsApp Business is the way the updated layout looks — especially with the status and groups mixed together.

It feels a bit confusing now. Also, when I try to ping or broadcast messages, I wish I could select more contacts at once. Another thing is the status tab — sometimes I see statuses from people I don’t know, even though my contacts are saved. It makes me feel like the app is mixing things up or showing random statuses that shouldn’t be there. That part needs to be fixed. Review collected by and hosted on G2.com.

We can customize our account to have automated replies and quick responses when a customer interacted through Whatsapp. That will help to keep customer engaged with the business by replying even if we are not present to reply with frequently asked questions according to nature of the business. Also with business catalogs and labels make customers insight about the business more accurate, efficient and the business picture will be more clear. API integrations with other platforms such as service desks or ticketing systems or any other platform which support, can use whatsapp to make communications with customers more swiftly and at their fingertips Review collected by and hosted on G2.com.

For large scale organizations, using Whatsapp business will be bit hectice since it can only be used on single phone and can link few devices. Lacks some in depth analytics such as conversation tracking, funnel analysis and customer segmentation. For API messeges, the costs can be higher for months time depending on the number of user chat sessions that interact with the business account. Also API configurations can be bit complex which will need more technical help in setting up an API Review collected by and hosted on G2.com.

Nowadays, WhatsApp is ubiquitous. Everyone uses WhatsApp because it is user-friendly and offers a variety of features, such as catalogue management and group creation, which are extremely useful. Review collected by and hosted on G2.com.

The platform lacks in-depth insights into customer behavior and campaign performance, especially when compared to other CRM tools. Additionally, the process of getting templates approved by Meta often takes considerable time, which can delay campaign launches. Review collected by and hosted on G2.com.

this app is good for the instant conversation, limited data sharing, voice calls and video call . as of not this app is becoming a part of our life as a basic needs.

you can add status as per sour mood or feelings, and can share your though instantly. Review collected by and hosted on G2.com.

for app nothing is bad but for web there is an issue , while using the web if the app is not in a good network or internet so the web will also leg til the app gets better network or internet , i would like to suggest that these two thing have to be seprated Review collected by and hosted on G2.com.

I find the WhatsApp Business Platform incredibly user-friendly and easy to navigate. Its end-to-end encryption ensures that only intended users can access messages, providing a high level of security. I value how it simplifies communication with large volumes of people simultaneously, making it perfect for my role as a teacher and tutor. Additionally, I appreciate the platform's ability to store and organize communication details, which enhances my efficiency. It's one of the best apps for communication and small business owners. Review collected by and hosted on G2.com.

I don't dislike anything it's a very good and useful platform Review collected by and hosted on G2.com.

WhatsApp Business Platform has to be my favorite because it makes fast, stable contact possible with the customers, and it offers such handy features as the possibility to leave automated messages and creating business profiles. Review collected by and hosted on G2.com.

It does not have advanced analytics and other integration options as other platforms of business communication. Review collected by and hosted on G2.com.

The whatsapp business platform/api is currently the only viable option in many countries for running engagement ads, as it haves the largest user base. It has no problems with uptime and a reasonably good documentation. Review collected by and hosted on G2.com.

The whatsapp business platform's support does not exist, all the meta channels point towards emails that don't work and it seems completely detached from the rest of meta's products.

Also, there are many bugs and rules of thumb one must follow in working with the API that are not properly documented. The quality system is prone to abuse and in any reasonably large ad campaign one must have dozens of whatsapp accounts to prevent being mass reported. Review collected by and hosted on G2.com.