WooCommerce Features
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Merchandising/Marketing (7)
- Storefront Design Tools 
- Based on 795 WooCommerce reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience 
- Product Visualization 
- Based on 835 WooCommerce reviews. Ability to display and manage photos, 3D views, videos etc for each product 
- Recommendations / Personalization 
- Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc This feature was mentioned in 808 WooCommerce reviews. 
- Promotions and Discounts 
- Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. 809 reviewers of WooCommerce have provided feedback on this feature. 
- Shopping Cart Abandonment 
- As reported in 705 WooCommerce reviews. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. 
- Product Reviews 
- As reported in 761 WooCommerce reviews. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products 
- SEO 
- As reported in 779 WooCommerce reviews. Provides tools to drive traffic to pages via organic search 
Product Catalog (4)
- Content Management 
- Ability to add/update products, product pricing, product information and other content included on eCommerce site. This feature was mentioned in 834 WooCommerce reviews. 
- Product Configuration 
- Ability to all users select options to configure the product or select product options. For example, color, size, etc. 822 reviewers of WooCommerce have provided feedback on this feature. 
- Product Search and Filtering 
- Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting 809 reviewers of WooCommerce have provided feedback on this feature. 
- Intangible Products 
- Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. 683 reviewers of WooCommerce have provided feedback on this feature. 
Order Process (7)
- Checkout Process 
- As reported in 846 WooCommerce reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 
- Shipping Options 
- Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. This feature was mentioned in 801 WooCommerce reviews. 
- Tax Display and Processing 
- Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. 777 reviewers of WooCommerce have provided feedback on this feature. 
- Payment Processing 
- Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. 840 reviewers of WooCommerce have provided feedback on this feature. 
- Order Management 
- Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. 839 reviewers of WooCommerce have provided feedback on this feature. 
- Returns / Refunds 
- Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 734 WooCommerce reviews. 
- Inventory Management 
- Displays inventory levels of products in real time. Displays inventory by location if required. This feature was mentioned in 761 WooCommerce reviews. 
Multi-Channel Support (7)
- Omnichannel 
- Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 669 WooCommerce reviews. 
- Mobile 
- Based on 773 WooCommerce reviews. Features that enable customers to easily to shop for products using a mobile device. 
- Social Commerce 
- Based on 640 WooCommerce reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 
- Customer Service 
- Based on 655 WooCommerce reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. 
- Store Locator 
- Enable customers to locate and navigate to physical locations by zip code, city or GPS 512 reviewers of WooCommerce have provided feedback on this feature. 
- 3rd-Party Store Integration 
- As reported in 544 WooCommerce reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels 
- B2B 
- Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 516 WooCommerce reviews. 
Platform (12)
- APIs 
- System provides well documented API's that can be used to integrate to any 3rd Party or internal system. This feature was mentioned in 616 WooCommerce reviews. 
- Customization 
- Based on 787 WooCommerce reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs. 
- Integrations to Add-on Tools 
- As reported in 751 WooCommerce reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 
- User Management 
- Enables customers to update their own user information, settings and preferences. 769 reviewers of WooCommerce have provided feedback on this feature. 
- Reporting / Analytics 
- Provides standard and ad-hoc reporting ability to meet business requirements This feature was mentioned in 764 WooCommerce reviews. 
- Security 
- Software provides appropriate tools and certifications to protect against fraud and malicious attacks 779 reviewers of WooCommerce have provided feedback on this feature. 
- Multi-Site Management 
- Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 487 reviewers of WooCommerce have provided feedback on this feature. 
- Admin Access Rights 
- Provides ability to control editing rights by product category, geography etc. 755 reviewers of WooCommerce have provided feedback on this feature. 
- Test-to-Product Migration 
- As reported in 589 WooCommerce reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site 
- Internationalization 
- Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation This feature was mentioned in 598 WooCommerce reviews. 
- Cross Browser Support 
- Enables store or site to provide the same user experience in all browsers and browser versions. 723 reviewers of WooCommerce have provided feedback on this feature. 
- Performance and Reliability 
- Based on 796 WooCommerce reviews. Software performs well and runs with minimal unscheduled downtime 
Headless Commerce (5)
- Decoupling 
- Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 143 WooCommerce reviews. 
- REST APIs 
- Based on 158 WooCommerce reviews. Provide APIs that allow for interaction with RESTful web services 
- Data Orchestration 
- Based on 154 WooCommerce reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end 
- Customization 
- Allows developers to customize the platform using multiple programming languages 196 reviewers of WooCommerce have provided feedback on this feature. 
- Extensibility 
- Include prebuilt integrations with multiple systems such as ERP and CRM 186 reviewers of WooCommerce have provided feedback on this feature. 
Generative AI (2)
- AI Text Generation 
- Allows users to generate text based on a text prompt. 84 reviewers of WooCommerce have provided feedback on this feature. 
- AI Text Summarization 
- Based on 83 WooCommerce reviews. Condenses long documents or text into a brief summary. 
Agentic AI - E-Commerce Platforms (6)
- Autonomous Task Execution 
- Capability to perform complex tasks without constant human input This feature was mentioned in 22 WooCommerce reviews. 
- Cross-system Integration 
- Works across multiple software systems or databases This feature was mentioned in 22 WooCommerce reviews. 
- Adaptive Learning 
- Improves performance based on feedback and experience This feature was mentioned in 22 WooCommerce reviews. 
- Natural Language Interaction 
- Engages in human-like conversation for task delegation 22 reviewers of WooCommerce have provided feedback on this feature. 
- Proactive Assistance 
- Anticipates needs and offers suggestions without prompting 22 reviewers of WooCommerce have provided feedback on this feature. 
- Decision Making 
- Based on 22 WooCommerce reviews. Makes informed choices based on available data and objectives 
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.