WooCommerce Features
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Merchandising/Marketing (7)
- Storefront Design Tools 
- As reported in 795 WooCommerce reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience 
- Product Visualization 
- Based on 835 WooCommerce reviews. Ability to display and manage photos, 3D views, videos etc for each product 
- Recommendations / Personalization 
- As reported in 808 WooCommerce reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc 
- Promotions and Discounts 
- Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. 809 reviewers of WooCommerce have provided feedback on this feature. 
- Shopping Cart Abandonment 
- Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. 705 reviewers of WooCommerce have provided feedback on this feature. 
- Product Reviews 
- Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 761 WooCommerce reviews. 
- SEO 
- Based on 779 WooCommerce reviews. Provides tools to drive traffic to pages via organic search 
Product Catalog (4)
- Content Management 
- Ability to add/update products, product pricing, product information and other content included on eCommerce site. This feature was mentioned in 834 WooCommerce reviews. 
- Product Configuration 
- Ability to all users select options to configure the product or select product options. For example, color, size, etc. This feature was mentioned in 822 WooCommerce reviews. 
- Product Search and Filtering 
- Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting 809 reviewers of WooCommerce have provided feedback on this feature. 
- Intangible Products 
- Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. This feature was mentioned in 683 WooCommerce reviews. 
Order Process (7)
- Checkout Process 
- Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 846 reviewers of WooCommerce have provided feedback on this feature. 
- Shipping Options 
- As reported in 801 WooCommerce reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. 
- Tax Display and Processing 
- Based on 777 WooCommerce reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. 
- Payment Processing 
- Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. This feature was mentioned in 840 WooCommerce reviews. 
- Order Management 
- Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. 839 reviewers of WooCommerce have provided feedback on this feature. 
- Returns / Refunds 
- Based on 734 WooCommerce reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service. 
- Inventory Management 
- Displays inventory levels of products in real time. Displays inventory by location if required. 761 reviewers of WooCommerce have provided feedback on this feature. 
Multi-Channel Support (7)
- Omnichannel 
- Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 669 WooCommerce reviews. 
- Mobile 
- Features that enable customers to easily to shop for products using a mobile device. 773 reviewers of WooCommerce have provided feedback on this feature. 
- Social Commerce 
- Based on 640 WooCommerce reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 
- Customer Service 
- Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. This feature was mentioned in 655 WooCommerce reviews. 
- Store Locator 
- Enable customers to locate and navigate to physical locations by zip code, city or GPS This feature was mentioned in 512 WooCommerce reviews. 
- 3rd-Party Store Integration 
- Based on 544 WooCommerce reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels 
- B2B 
- Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 516 WooCommerce reviews. 
Platform (12)
- APIs 
- As reported in 616 WooCommerce reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system. 
- Customization 
- Product provides tools to customize web store front, business process, etc. to meet unique business needs. 787 reviewers of WooCommerce have provided feedback on this feature. 
- Integrations to Add-on Tools 
- Based on 751 WooCommerce reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 
- User Management 
- Based on 769 WooCommerce reviews. Enables customers to update their own user information, settings and preferences. 
- Reporting / Analytics 
- Provides standard and ad-hoc reporting ability to meet business requirements 764 reviewers of WooCommerce have provided feedback on this feature. 
- Security 
- Software provides appropriate tools and certifications to protect against fraud and malicious attacks 779 reviewers of WooCommerce have provided feedback on this feature. 
- Multi-Site Management 
- As reported in 487 WooCommerce reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 
- Admin Access Rights 
- Provides ability to control editing rights by product category, geography etc. 755 reviewers of WooCommerce have provided feedback on this feature. 
- Test-to-Product Migration 
- Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site 589 reviewers of WooCommerce have provided feedback on this feature. 
- Internationalization 
- Based on 598 WooCommerce reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation 
- Cross Browser Support 
- Enables store or site to provide the same user experience in all browsers and browser versions. 723 reviewers of WooCommerce have provided feedback on this feature. 
- Performance and Reliability 
- Software performs well and runs with minimal unscheduled downtime 796 reviewers of WooCommerce have provided feedback on this feature. 
Headless Commerce (5)
- Decoupling 
- Based on 143 WooCommerce reviews. Ability to disconnect the front office from the back office of an e-commerce platform 
- REST APIs 
- Provide APIs that allow for interaction with RESTful web services 158 reviewers of WooCommerce have provided feedback on this feature. 
- Data Orchestration 
- Based on 154 WooCommerce reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end 
- Customization 
- Allows developers to customize the platform using multiple programming languages This feature was mentioned in 196 WooCommerce reviews. 
- Extensibility 
- Include prebuilt integrations with multiple systems such as ERP and CRM This feature was mentioned in 186 WooCommerce reviews. 
Generative AI (2)
- AI Text Generation 
- Based on 84 WooCommerce reviews. Allows users to generate text based on a text prompt. 
- AI Text Summarization 
- Condenses long documents or text into a brief summary. 83 reviewers of WooCommerce have provided feedback on this feature. 
Agentic AI - E-Commerce Platforms (6)
- Autonomous Task Execution 
- Capability to perform complex tasks without constant human input 22 reviewers of WooCommerce have provided feedback on this feature. 
- Cross-system Integration 
- Works across multiple software systems or databases This feature was mentioned in 22 WooCommerce reviews. 
- Adaptive Learning 
- Improves performance based on feedback and experience 22 reviewers of WooCommerce have provided feedback on this feature. 
- Natural Language Interaction 
- Based on 22 WooCommerce reviews. Engages in human-like conversation for task delegation 
- Proactive Assistance 
- Anticipates needs and offers suggestions without prompting 22 reviewers of WooCommerce have provided feedback on this feature. 
- Decision Making 
- Makes informed choices based on available data and objectives 22 reviewers of WooCommerce have provided feedback on this feature. 
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Technology Glossary Features
View definitions of the features and discover new technology terms.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.