Aarki

Growth happens when bold ideas meet the right people. We’re thrilled to welcome Cayla Gallo as our new Chief Growth Officer at Aarki Amplify! With a proven track record of driving innovation and building high-performing teams from the ground up, she brings deep expertise in performance marketing, the creator economy, and cultivating long-term strategic partnerships. As we accelerate our mission to shape the future of adtech, Cayla will lead initiatives that drive scalable growth, unlock new opportunities across the influencer landscape, and strengthen the connection between brands, creators, and key audiences globally.

Unfortunately did not make it down to Austin to see Jessica Y. have the panel of the day at AGS today, but am really stoked about the last conferences of the year (hopefully with non-dramatic travel)! Will be back in London (Go Arsernal?) and FINALLY returning to Berlin for Business of Apps on 11/27 with Charlotte Vaquier - first time coming back in a few years and can't wait. Let us know if you want more details on the fun stuff we're planning around the event as well 🦃 Also wrapping the year with Aarki sponsoring Digiday for the first time! Will be down in NOLA for Programmatic Summit - let me know if you'll also be there. We'll be doing a dinner on 12/2 (vetted by NOLA legend Bella Wadhwani) and also have some passes for any programmatic leaders at Agencies that aren't already planning on attending. The past few months have been incredible/busy from a marketing/events POV and 2026 is already shaping up to be even bigger 🚀

We’re Ad It Again. See what we did there 🤭 Holidays are loading, CPMs are stretching, and “maybe next week” is trending. Skim the hits, steal a tactic, ship it today. 👇

iOS app marketers, we hear you and we’ve got you 🤝 Apple’s new Ad Attribution Kit (AAK) vs SKAN has everyone asking the same questions. So we answered them all. Get the clarity you’ve been waiting for 🔗 https://lnkd.in/dDmNyg-S #iOSMarketing #MobileAttribution #AppGrowth

SKAN 5 is coming. More signals, more speed, 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. Aarki turns that chaos into clarity. Our full-funnel DSP connects UA and RT into one privacy-safe engine powered by supervised AI, helping you scale confidently no matter how Apple rewrites the rules. Stop guessing. Start growing. Talk to our team 👉 https://lnkd.in/eZ7N4gzr

The only thing shinier than Austin’s skyline? Real ROI ✨ Catch Jessica Y., Kaylee Wilmovsky (Underdog), Sally Chi (Chime), and Brett Jones (Mistplay) at App Growth Summit® Austin as they unpack what it really takes to balance budgets, scale ROI, and stay ahead when the rules keep changing. Snag your pass before the last marshmallow’s gone 👉 https://lnkd.in/ezNQPv2A

Think the year ends at Q4? 𝘛𝘩𝘪𝘯𝘬 𝘢𝘨𝘢𝘪𝘯. Q5 is where performance marketers get efficient. While competitors go dark, winners scale into the quiet. Here’s how to turn that post-holiday lull into your highest-ROI sprint. 👉 Swipe through for 6 plays to win Q5. Ready to plan your own? Let’s talk strategy: https://lnkd.in/eyWRHP6g

App growth is going off the grid. But only for App Growth Summit® Austin. Connect with David Porteous, Hunter McKenzie-Nozari, and Jessica Y. at the event as we spark conversations on smarter, more effective ways to scale ROI. No shiny objects. Just real growth strategies 😉 We’re pitching our tents, come join us 👉 https://lnkd.in/ezNQPv2A

Who else is tapping into San Francisco for Gamesforum? 🙋 David Porteous and Michael King will be there IRL to talk all things app growth, from user acquisition and retargeting to SKAN and creative data. Grab 30 mins with the team to talk strategy or what’s next in mobile marketing 👉 https://lnkd.in/eDMJxgkU

130% to target. Privacy-first. All iOS. This global gaming publisher proved SKAN success isn’t luck. It’s powered by our SKAN-ready iOS product. See how we helped a gaming app hit 130% of D7 ROAS goals with AI-driven bidding and creative built for SKAN performance. 👉 Read the full story: https://lnkd.in/ed8PpqpD