RB2B

Is cold email dead? ☠️ Or are you just doing it wrong? 😳 Adam Robinson's cold email playbook is alive and well, and absolutely slaying it. What's his secret? He unpacks it in his most recent YouTube video: https://lnkd.in/g5wuisJF

Every B2B founder I talk to wants to start posting on Linkedin. But 95% of them have no idea where to start. Here's a list of 9 content ideas that helped me go viral and generate 50M views on Linkedin (any founder can steal these): 1. Origin Story. Write up a post sharing the origin story of your startup. What was your lightbulb moment? How’d you meet your co-founder? 2. Lead magnet. Yes, it's controversial on LinkedIn. Some hate it. But it works for me! Create a valuable lead magnet and give it away via a LinkedIn post where the reader has to comment to get access. Juices the content in the algorithm, and can help you start conversations in the DMs. 3. Building in public. This was key for me. Is isn’t for everyone. But if you're selling into other founders, documenting YOUR journey as a founder is an easy way to create momentum. Share as much as you can. Hard numbers work best. 4. Credibility jacking. Use well-known names & companies in your category in your hook. For example, write a post detailing Kevin "KD" Dorsey cold calling playbook. Sales leaders might not have known me, but they know him. This gets them interested in the content. 5. Dog-fooding. Can you document your use of your own product? This allows you to be your own social proof. Tyler Denk is doing this well with his newsletter, Big Desk Energy. I need to do more of this! 6. Cast of characters. Once you nail founder content, can you layer in more members of your team? The Michel Lieben and the ColdIQ team are running a masterclass in this at the moment. Dave Gerhardt and the Exit Five crew do it too. 7. Fundraising announcement. If you're announcing a new round, you have a massive opportunity. Nail your fundraise post. Get your team posting around it. Have follow up content lined up. Austin Hughes did this and generated 500+ meetings of the back of their raise. 8. Trend-jacking. A cousin of Credibility Jacking, trend-jacking is when you comment on timely news in your category. For example, if you're in the GTM category and Gmail updates their deliverability rules, write a post about this. Trend-jacking is probably the FASTEST way to speedrun audience growth. 9. ICP tech stack post. This is a tried and true winner. Share a list of all the tools your ICP might need to do their job well. Every time I've done this ("Here's every tool RB2B used to grow to $6M ARR") it's gone viral. I stole these frameworks from my original ghost writer Tommy Clark. You should steal them too and apply them to your content. Tommy was instrumental in helping me get my first 20,000 followers on Linkedin. Since then, he's grown a 7-figure agency helping 100s of B2B SaaS founders build their founder-brand strategy. What does Tommy know that you don't? A lot! So, I asked him to join me on Unf*ck My Startup LIVE tomorrow to share the tactics he uses to rapidly build influence and drive revenue for B2B founders with Linkedin content. Join us here at (3pm ET): https://lnkd.in/gs-Yyc4p

You know your startup is way too lean (in a good way) when your customers say your product feels like it was vibe-coded by a crackhead and you REFUSE to do anything about it. #BOOTSTRAPPER4EVA

WATCH THIS.

What's Adam Robinson's template for going viral on LinkedIn? 🤫 Is it expensive haircare and 💩-talking VCs? 🤔 Or is there something more nuanced? 👀 He digs in on his latest YT video: https://lnkd.in/gfUn6tps

In the last 30 days, I’ve made 4 YouTube videos with Samu Kovács. Each has 2x the views of the last and 10x my other videos. My last one drove 10 RB2B signups. Here’s my new YouTube workflow (it only takes me 1 hour a week): I’m excited about the possibility of growing my YT channel for a few reasons. 1. I believe deeply in the power of video to create connection deeper than text 2. Despite what Linkedin says, I think my talking heads negatively affect post performance 3. I spend so much time creating content that it seems insane to only have one channel 4. Twitter seems like an impossible nut to crack (would love some examples of B2B content like mine that does well on X. Share in the comments!) I’m really excited about working with Samu, first-off because of the immediate improvement in views and engagement (albeit from VERY low numbers), but second, because of how we work together. Here’s our new workflow for creating YouTube content: 1. We have a running “ideas” doc. This is nothing fancy, but I’m constantly adding to it when I see an old post that should be a YT video or notice a gap in RB2B’s educational content that would be good on YT. 2. Samu picks an idea, asks if I have more content. I either send him any additional posts about the topic, a voice note, presentations I’ve given on the subject, courses … whatever I have. 3. Samu writes the intro, outro, and bullets of the body, sends it to me by Friday evening This is the BREAKTHROUGH UNLOCK of working with Samu. I have so much content out there that he can nail my voice. This would be impossible for me to do on my own. 4. I spend 30min putting it in a powerpoint, so I can invert it and put it on my teleprompter. I make some light edits, get familiar with it, and tee it up for the teleprompter See the photo attached. 5. I record in Riverside, then send Samu the link. 6. Samu edits. 7. We drop a video every Friday, and send traffic from my newsletter and make a Linkedin post about it. Lara Acosta's posts were a big here. TAKEAWAY 1,500 views per video really isn’t that much… ESPECIALLY when you compare it to either my LinkedIn presence, or any big YouTube channel out there. But the trend is moving in the right direction. I’ve been interested in YouTube for a long time… Samu finally came up with a workflow that was light enough for me that producing 1 video per week takes under an hour of my time and is painless. The last time I posted about YouTube I stated my goal… A channel like Instantly’s. Which gets 3,000 average views per video. That seemed impossible when I was getting 100-200 views a video. 4 videos in - we’re halfway there!!! I’m staring to think I didn’t set my goal high enough.

Why is vulnerability the secret to LinkedIn success? 👀 Adam Robinson used it to cut through the noise and grow his linkedin audience from 0 to 140K in 2 years! 😮 This and more on his most recent Youtube video: https://lnkd.in/gfUn6tps

In 9 years, Alina Vandenberghe grew Chili Piper to over $30m ARR. Here’s her 5-step “IRL Influencer” sales playbook for finding your startups first customers (and why it still works for them today): 1. Go to EVERY industry event Alina’s co-founder (and husband) Nicolas went to every single B2B event they could find in the NYC area. Pro Tip: After a certain amount of times that someone sees your face, people will feel like they know you. So just keep going to events in your industry. 2. Target influencers in advance If you can get a list of attendees, figure out who has large, engaged followings, and make sure you speak to them before you leave the event. 3. Identify influencers at the event. Observe the event attendees. Find the people who always seem to have people around them, no matter where they move in the room. Is someone hugging people more often than anyone else? Go talk to them. They are a hyper-connector. 4. Show them your doodle and ask for feedback. Before they had ANYTHING Nicolas was holding up a notepad with a drawing of what Chili Piper was planning to build, and asking if the influencer would buy it, and most importantly, if they wouldn’t, why not. Pro Tip: Alina said she asks as many questions as humanly possible, which informs what they are doing, or plan to do. 5. Once you have a product, get the influencer to use it. It is far better to get them to buy it, but if they won’t, free is better than nothing. Your product HAS to be valuable and different, but if it is, and it works, these people will talk about it, which is the entire strategy. BONUS: People lie on Zoom calls, so you need in-person meetups. Alina prefers this in-person strategy because she believes that because of the camera or recording, people are unwilling to deliver the brutal truth necessary to create great products. Yes, it takes time to go to events, but it saves SO MUCH TIME getting to the core of what you need to be building. ________ Here's a real-world example of how this worked: Kevin "KD" Dorsey was one of the early influencers that used Chili Piper, he saw immediate value, and talked about it to everybody he knew just because he thought it was awesome. Since then, more influencers in the ecosystem have adopted Chili Piper, and this strategy continues to drive their acquisition engine. ________ I'm sure many of you are thinking... “I could NEVER walk up to someone like that at an event”. I know how you feel. I felt the same way. I used to go to events and be TERRIFIED of speaking to people. Alina said she felt the same until she read a book called "Non-Violent Communication", which flipped her from an introvert to an extrovert. After I heard her that, I immediately went out and bought the book. Because I think we all need to be implementing her playbook. It's timeless and will work forever (no matter your product). Cold emails and social media will only get you so far. Build relationships IRL.

6 weeks to $1MM ARR? Is it real? 👀 Adam Robinson is ready to share his secrets. 🤫 Check out his latest video over on Youtube: https://lnkd.in/gb73BJnN