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Course Outline
1. Conceptualizing the Product
- Identifying customer needs
- Analyzing the market and competitors
- Determining the market size related to the customer problem or need
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritizing based on value and effort
- Creating value maps and defining desired outcomes
2. Developing the Product
- User-centered design (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Managing the backlog and authoring user stories
- Implementing early validation techniques (MVP, experiments)
- Defining product metrics
- Conducting a practical Design Thinking workshop
- Leader-focused prompt engineering (Applying AI to products)
- Data-driven design practices
- Creating a service design blueprint (service mapping)
- Expert session on backlog management and prioritization
3. Launching the Product to Customers
- Managing releases and product roadmaps
- Implementing go-to-market strategies
- Onboarding users and evaluating post-launch product experience
- Collecting feedback in production environments
- Collaborating with marketing and sales teams
- Developing the product funnel and monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Defining monetization and pricing models
- Conducting funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Executing data-driven iterations
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing the Product P&L
- Building the business case
Summary and Next Steps
Requirements
- A solid grasp of banking operations
- Background experience in digital product development
- Familiarity with fundamental AI concepts
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation
- Banking professionals engaged in AI-driven product design
40 Hours
Custom Corporate Training
Training solutions designed exclusively for businesses.
- Customized Content: We adapt the syllabus and practical exercises to the real goals and needs of your project.
- Flexible Schedule: Dates and times adapted to your team's agenda.
- Format: Online (live), In-company (at your offices), or Hybrid.
Price per private group, online live training, starting from 6500 € + VAT*
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Testimonials (1)
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