Advertiser self-serve
Bring display, native, contextual, video, popunder and push campaigns together. Direct advertisers manage creatives, targeting, budgets, funds and account balance in a self-serve workspace, with reporting across their configured delivery channels.
Inside the workflow
Explore the settings and reports behind the headline, then review the configuration your deployment needs.
Buy traffic by click with CPC or by thousand impressions with CPM. Popunder workflows also expose CPV bidding. Set the bid, daily and total budgets, frequency cap and schedule for the selected campaign type. Campaign media spend is separate from the Nexus platform subscription and its capacity-based pricing.
Configure the campaign’s schedule alongside its budget and audience. Review the intended delivery window before activating a campaign.
Define geographic, operating system, browser and browser-version targeting. Use the available campaign fields to narrow the traffic that matches the objective.
Manage IP, domain, publisher, SubID, keyword and feed eligibility with the available allowlists and blocklists. Source controls make exclusions explicit.
Browse creative records with their advertiser, campaign, type, status and dimensions. Keep the asset associated with the campaign it belongs to.
The creative editor separates basic information, tracking and media. Configure the name, status, width, height, click URL, impression pixel and asset as required by the format.
Direct advertisers can manage funds and view their account balance in the advertiser workspace, alongside their campaigns and reports. Available funding methods and payment-provider setup are configured for the deployment; no particular gateway or instant settlement is implied.
Run direct campaigns with display and HTML banners, native and contextual ads, video, popunder, Web Push and in-page push. Connect eligible traffic through Push delivery, XML / JSON feeds and OpenRTB. The creative format defines the experience; the delivery integration connects it to compatible publisher inventory.
Inside the operation
Choose a stage to see its controls. This is a workflow explanation; explore the actual platform in a demo.
Select request attributes and source lists, then review the exclusions with your operations team.
Bring your operating requirements. We will walk through the current interface and the relevant configuration, integrations and reporting controls.
A day in the platform
A practical workflow for your campaign operation, with the relevant controls at each step.
Define the bid, daily and total budget, frequency cap and schedule for the campaign.
Select request attributes and source lists, then review the exclusions with your operations team.
Associate the asset with its advertiser and campaign. Check dimensions, click URL and impression tracking.
Run a controlled delivery check and use the relevant channel reports to review traffic and outcomes.
Your campaign workspace
Keep the creative record and its tracking fields separate from the audience rules configured on the campaign.
Explore reporting & data freshness ↗Country · Operating system · Browser / version · IP / domain · Publisher / SubID · Keyword / feed
Deployment scope. Match the campaign to the inventory, creative specification and tracking contract. Video requires a compatible player; native and rich-media placements need a matching renderer. Web Push requires permission and valid subscriptions, unlike in-page push. Prebid.js and Prebid Server integrations are available; configure compatible versions, adapters and endpoints for the deployment.
Know before you launch
Good operations start with a shared understanding of what is configured, what is measured and what needs validation.
The connected operation
Channel metrics, source breakdowns and partner NET figures — explained in their own context.
Explore the workflow ↗02 / OperationsDirect publisher websites, subscription settings, subscriber inventory and reporting.
Explore the workflow ↗03 / OperationsMulti-format direct campaigns, CPC and CPM buying, funds, account balance and reporting.
Explore the workflow ↗See it with your team
We will show how its audience, budget, assets and channel integration fit together in Nexus.