Run an advertiser buying platform
Build a demand-side platform around Nexus campaign management and the RTB runtime. Define advertiser campaigns, creatives, targeting and the supply connections they can buy from.
Integration-scoped deployment · For advertiser-facing networks, agencies and custom adtech businesses.
How it works
An agency wants a branded buying interface for a defined group of advertisers and supply partners. Nexus supplies campaign and RTB components; the required buying workflow is validated and completed during implementation.
Build with
Inside the operation
Give direct advertisers a self-serve workspace for multi-format campaigns, CPC and CPM buying, creatives, targeting, budgets, funds and account balances. Configure eligible supply, access and funding methods for your deployment; campaign media spend is separate from platform capacity charges.
The RTB runtime includes direct-campaign selection as well as external demand connections. Scope supply endpoints, frequency controls and supported creative delivery paths before launch.
Combine white-label configuration with custom development where the buying workflow needs additional integrations, user journeys or reporting.
Before launch
Formats & delivery
Explore relevant formats and traffic models. Delivery still depends on the selected module, publisher placement and partner integration.
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